Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“BRA Book Review – ‘The Tao of Skateboarding: Rolling Through Life: A Skateboard Philosophy, Volume 1’ by A.E. Gold” by BRA Executive Director Doug Works

by admin | Aug 20, 2021 | Book Review, Community, Skateboard

Book description: A modern interpretation of the original Tao Te Ching. The meter has been preserved to its original intent, while the subject matter is about skateboarders and non-skateboarders instead of merchants and farmers. May this bring peace, empathy,...

BRA Book Review of “The Radical Undersea Journey of Mr. Dude by Vipe Desai” by BRA Executive Director Doug Works

by admin | Aug 12, 2021 | Book Review, Community, Social Issues, Surf

A surfer at heart, Mr. Dude is someone who – like so many of us, unfortunately – never put a whole lot of thought into the ways that his decisions and behaviors affected the environment around him. He used plastic straws, he guzzled one bottled water after another,...

“Cater to Your Customers — Locally” by Catherine Schetting Salfino via The Robin Report

by admin | Aug 7, 2021 | Community, Industry, Retail Strategy

There’s an old adage: You get what you get, and you don’t get upset. Clearly, that doesn’t apply to retail. For some time now, the axiom has been customers want what they want, when they want it. And Covid-19 accelerated that. Apparel shoppers want choices, and they...

“Kellen James and Jamie Palmore (KJP) | Hickman” via Transworld Skateboarding

by admin | Jul 24, 2021 | Community, Industry, Skateboard

Kellen James (owner of Arts and Rec Skate Shop) and Jamie Palmore come together for the first (and hopefully not the only) installment of the KJP (KJ + JP = KJP) series. First spot: Hickman. Guest appearances by:Jimmy Cao, Kyong Kim, Joe Blas, Marshall Heath, Chris...

“Facebook rides into Tokyo Games with new skateboarding campaign” by Kendra Clark via The Drum

by admin | Jul 20, 2021 | Community, Olympics, Skateboard, Social Commerce

Just four days before the official kick-off of the Tokyo Summer Olympics, Facebook has launched a new global ad campaign that showcases stories of how Facebook communities and technologies have helped bring together passionate skateboarders and skateboarding fans from...

“RIP: Greg Noll” via Surfing Heritage & Cultural Center (SHACC)

by admin | Jun 28, 2021 | Community, Industry, News, Rest In Peace, Surf

After a life very well lived, Greg Noll, big-wave pioneer, filmmaker, industry leader and inspiration to many, has passed away. “It is with a heavy heart the Noll family announces the death of our patriarch, Greg Noll. Greg died of natural causes on Monday June 28th,...