by Board Retailers Association | Mar 18, 2023 | Brick & Mortar, Clearance Sales / Discounting, Consumer Behavior, Customer Experience, Event Planning, Resources, Retail Strategy
What is the difference between a clearance and a sale? A sale is often a specific brand promotion or even a storewide discount. Why do stores have clearance sales? To help get some of their money back when an item doesn’t sell in a profitable timeframe....
by Board Retailers Association | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources
A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...
by Board Retailers Association | Feb 8, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Retail Strategy
Credit: Getty Images by Daniel Milchev No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the...
