Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How Retailers Are Investing in Their Sales Associates” by BOF Insights, McKinsey & Company via Business of Fashion

“How Retailers Are Investing in Their Sales Associates” by BOF Insights, McKinsey & Company via Business of Fashion

by | Jan 30, 2025 | Apparel /Fashion, Brick & Mortar, Customer Experience, Customer Service, HR, News, Retail Strategy, Sales Training

Sales staff have a valuable role to play in connecting with customers. (Shutterstock) Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering...
“Unplugged: The Real Reason Your Store Associates Can’t Connect With Customers” by Bob Phibbs via The Retail Doctor Blog

“Unplugged: The Real Reason Your Store Associates Can’t Connect With Customers” by Bob Phibbs via The Retail Doctor Blog

by | Dec 17, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Sales Training, Staffing

.A silent revolution is taking place. It’s not about the latest technology or the newest product trends. Instead, it’s about something more fundamental: how we interact — or don’t interact — with each other in retail stores.I’ve witnessed the...
“3 Ways Retailers Can Capitalize on Holiday Sales” by Amber Hovious via Total Retail

“3 Ways Retailers Can Capitalize on Holiday Sales” by Amber Hovious via Total Retail

by | Dec 11, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, Holiday, Omnichannel, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by zeljkosantrac It’s that time of the year when sales take on new horizons and retailers have the opportunity to capitalize on fresh consumer enthusiasm during the holiday season. The festive period is here, and retailers must prepare and refine...