Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

by | Mar 12, 2023 | Customer Loyalty, Data Driven Performance, E-Commerce, m-commerce, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion...
“9 Tips for Boosting Loyalty Program Success – How To Acquire, Retain, and Engage Your Customers” by ebbo via Napco Research

“9 Tips for Boosting Loyalty Program Success – How To Acquire, Retain, and Engage Your Customers” by ebbo via Napco Research

by | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources

A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...
“Is it time for retailers to radically rethink their business models?” by Patricia Vekich Waldron via Retail Wire

“Is it time for retailers to radically rethink their business models?” by Patricia Vekich Waldron via Retail Wire

by | Jan 28, 2023 | Brick & Mortar, Customer Loyalty, Customer Service, HR, Predictions, Resources, Retail Strategy, Retail Technologies

The business models of many retail businesses have been unsustainable for years and all it took was the pandemic to make that undeniably clear. Pandemic and post-pandemic complications have caused many businesses to experience “inefficiencies, stress and fatigue,”...