by Board Retailers Association | Mar 13, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources
Have you ever been in a retail store where the employees all seem like they’d rather be anywhere else but there? Maybe they’re standing around chatting with each other or on their phones, or maybe they just have that vibe that conveys they don’t want...
by Board Retailers Association | Mar 5, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy
1. How are you today? Admit it, you don’t care; the shopper knows you don’t care. This leads the customer to parrot a specific answer, “Fine, and you?” To which the retail employee responds with another expected answer, “Fine,” or they launch into another unthinking...
by Board Retailers Association | Feb 26, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy
Retail customer service training aims to create an exceptional customer experience. So, what goals do you focus on when you teach your employees how to give customers exceptional experiences? Sometimes good customer service means something quick, cheap, and...
by Board Retailers Association | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources
A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...
by Board Retailers Association | Feb 8, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Retail Strategy
Credit: Getty Images by Daniel Milchev No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the...
by Board Retailers Association | Jan 28, 2023 | Brick & Mortar, Customer Loyalty, Customer Service, HR, Predictions, Resources, Retail Strategy, Retail Technologies
The business models of many retail businesses have been unsustainable for years and all it took was the pandemic to make that undeniably clear. Pandemic and post-pandemic complications have caused many businesses to experience “inefficiencies, stress and fatigue,”...
