Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

by | Jun 26, 2023 | Apparel /Fashion, Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, News, Retail Strategy, Retail Technologies

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...
“How Will Price Increases Impact Consumer Purchase Behavior?” by Greg Carlucci via Total Retail

“How Will Price Increases Impact Consumer Purchase Behavior?” by Greg Carlucci via Total Retail

by | Mar 28, 2023 | Consumer Behavior, Customer Loyalty, Data Driven Performance, E-Commerce, News, Predictions, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by primeimages Over the last year, unprecedented inflation has caused dramatic shifts in consumer purchase behavior. According to Gartner research, 45 percent of consumers were extremely concerned about price increases heading into 2023....
“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

by | Mar 12, 2023 | Customer Loyalty, Data Driven Performance, E-Commerce, m-commerce, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion...