Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

by admin | Sep 6, 2022 | Brick & Mortar, Community, E-Commerce, m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to...

“How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building” by Amy Gilbert via Total Retail

by admin | Sep 2, 2022 | E-Commerce, m-commerce, Resources, Social Commerce, Social Media

Credit: Getty Images by Pixels Effect If you’re familiar with TikTok, you’ve most likely seen the hashtag #Tiktokmademebuyit. Truth is, people can find anything from books to clothing to makeup thanks to retail brands’ ever-expanding presence on TikTok....

“Are You Ready for Live Commerce? 5 Tips to Get Started Right Now” by Zarnaz Arlia via Total Retail

by admin | Aug 29, 2022 | Community, E-Commerce, m-commerce, Social Commerce, Social Media

Credit: Getty Images by Seksan Mongkhonkhamsao The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and...

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

by admin | Aug 26, 2022 | E-Commerce, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who...

“Proactive Service is the Key to Consistent, Positive Customer Experiences” by Bulent Cinarkaya via Total Retail

by admin | Aug 9, 2022 | E-Commerce, Retail Strategy, Retail Technologies

It’s 2022 and everything, including the way we shop, is hybrid. The 2022 Shopper Experience Index shows that almost two-thirds of consumers have embraced hybrid shopping permanently. Customers are shopping in person for products they’ve likely...