by Board Retailers Association | Jun 30, 2021 | Associate Members, Educational Opportunity, Industry, Resources, Retail Strategy
Yesterday, Board Retailers Association hosted the second of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. “Embracing the New Metrics in Retail: How To Ride the Wave of Post-Pandemic Success” Presented by Paul Erickson of Management One SPECIAL GUESTS: Doug Works of Board Retailers Association and Coco Tihanyi, BRA board member and co-owner of Surf Diva While no one was prepared for the severity of the impact from COVID-19, some businesses were able to better withstand the shutdown. The pandemic exposed overly leveraged retailers. Retailers with too much debt. Retailers with poor inventory management techniques. The good news is that it is possible to right the ship and develop new habits that will shield your business from future disruptions. As retail continues to evolve and adapt to changing consumer preferences and new technologies, it is increasingly critical to develop newer, more relevant metrics to accurately value and measure retail finances. Our live Q&A included Paul Erickson of Management One along with Doug Works, Executive Director of Board Retailers Association and Coco Tihanyi, BRA board member and co-owner of Surf Diva to explore viewpoints from both sides of the equation. Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. “Alan Roseman at Management One has been a great partner to have for my business. He helps not only manage inventory and cash flow but has proven to be a valuable consultant on marketing, expansion, hiring, advertising...
by Board Retailers Association | Jun 6, 2021 | Associate Members, Educational Opportunity, Resources, Retail Strategy
The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging apps. Businesses that aren’t catering to these differing communication preferences could be left behind.In this webinar, we will discuss how using messaging to augment your service will significantly boost your customer service, while vastly improving your retention. We’ll also give you tips and tricks for implementing a messaging strategy that works best for your business.Key Objectives: – Gain an understanding of today’s communication landscape– How messaging can improve customer service and retention Register Request Recording Can’t make it to the webinar? Register anyway and we will send you the recording. Presenter Mark EvansSr. Director of Retail Sales — Podium Register Request Recording BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, email me. – Doug Works, BRA Executive Director If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | May 25, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market
Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace! Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center’s West Concourse where their customers, partners and employees can safely and effectively conduct business. Show Dates: September 9-11, 2021 (Waterfest Sept. 8th)Location: Orange County Convention Center, West Concourse, Orlando, FL | View MapShow Hours: Thursday & Friday: 9 am to 6 pmSaturday: 9 am to 4 pmRegister for the Show: Click HereMake Your Hotel Reservation: Click HereTo view the Exhibitor List: Click Here Click and view the following videos to recall the relevance, helpfulness and fun of this remarkable trade show: Surf Expo Overview January 2020 Surf Expo Highlights BRA Battle of the Shop Bosses Surf Expo January 2020 (shorter edit) BRA Retailer Roundtable Panel Discussion from Surf Expo Connect (Sept. 2020) January 2019 Surf Expo Highlights Surf Expo Orange County Convention Center 2021 Click on the link above to register for this relevant, helpful and fun trade show Surf Expo is a trade-only event. The next show will be held September 9-11, 2021 at the Orange County Convention Center in Orlando Florida. www.surfexpo.com or connect on Instagram @surfexpo, Twitter @surfexpo and Facebook @SurfExpoOrlando. For more information on Surf Expo visit surfexpo.com Surf Expo provides access to its...
by Board Retailers Association | May 14, 2021 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy
Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to assist you in navigating these uncharted waters. We update this page with additional resources regularly. If you are interested in contributing relevant information or helpful resources that will benefit other board specialty retailers, please email our Executive Director at doug@boardretailers.org Relevant and trustworthy online resources providing facts related to transmission of Covid-19 (Corona Virus) and strategies to battle the spread #spreadthestokenotthevirus Center for Disease Control (CDC) – Official Website Flatten The Curve – Everything you and your customers need to know to battle COVID-19 is on this website World Health Organization – Mental health and psychosocial considerations during the COVID-19 outbreak This epic and relevant drawing was created by Reddit User Darth Voter Relevant educational webinars (on-demand) > Crystal Media – 3 Tips To Get Started With Social Selling Today and Staying Top-of-Mind and Connected to Customers During a Pandemic > Management One – 1) “The Retailer’s Guide to the Economic Stimulus Package & Financial Options to Address COVID-19” – The CARES Act is a complex mix of government aid and bank loans each with their own timelines and requirements. The parameters and regulations for these loans is changing hourly! 2) With rent being one of the highest monthly expenses for brick and mortar retail businesses, it’s a good idea to approach the subject of temporarily altering the structure of your agreement – The Art of Landlord Negotiation to Ease the Highest...
by Board Retailers Association | Apr 26, 2021 | Educational Opportunity, Resources, Retail Strategy
A quick walk through the mall shows retailers are trying to increase revenues with some fairly dramatic sales. But sales can hide the cause of death of many stores…passive employees. Let me explain… Selling a bunch of merchandise for a loss, even if it generates revenues, often is the result of passive selling. It takes the active selling of merchandise for it to get full price. But because your employees weren’t active and didn’t sell the merchandise, the product had to be marked down. The price tag took the hit in order to sell the merchandise. And that begs the question… How do you rate your salespeople? When looking at your KPIs (key performance indicators) are they the highest revenue generators, or are they the highest profit generators? Both of these can bring profit to your store, but one does it more actively. A passive employee costs you money. An Example Let’s say salesperson A sells 10 sale Widgets priced at $1000 this week. That’s $10,000 revenue. (But those on-sale widgets’ really sold themselves anyway.) Salesperson B sells 5 of the same sale Widgets and in addition upsells each customer an additional full-priced item for $350, making $6750 revenue. Salesperson A’s net profit to the company is $100 per unit ($1000 revenue – $900 cost of goods) times 10 units, so that’s $1000 profit. Salesperson B’s net profit to the company is $100 per unit times 5 units = $500. She was delivering an exceptional experience to the customer, so she easily sold the complete solution with the additional item which had $170 profit per item. $170 times 5 = $850. So $500 + $850 for Salesperson B = $1350 net...
by Board Retailers Association | Apr 8, 2021 | Associate Members, Educational Opportunity, Retail Strategy
Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign?Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.We share insights on: • How to market like a human with personalized messages• How to increase responses and promotional engagement• How to provide value to your opt-in list This 30-minute workshop will leave you empowered to know how to use SMS messaging to grow your retail sales. Learn a new way to contact and be contacted by your customers. WHEN: View it On-Demand Right Now SMS Marketing 101 – retaildoc If you are currently a BRA Regular or Distinguished Retail Member, you can email doug@boardretailers.org to receive the Podium 2021 State of Reviews Report. If you are not yet a BRA Regular (no cost) or Distinguished Retail Member, please complete the super simple join form Shortly after it is received, we will email you the report as well as the link to access the BRA Office Depot Preferential Pricing Program and more. BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, be sure to email me. – Doug Works, BRA Executive...
