by Board Retailers Association | Feb 24, 2021 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy
Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to assist you in navigating these uncharted waters. We update this page with additional resources regularly. If you are interested in contributing relevant information or helpful resources that will benefit other board specialty retailers, please email our Executive Director at doug@boardretailers.org Relevant and trustworthy online resources providing facts related to transmission of Covid-19 (Corona Virus) and strategies to battle the spread #spreadthestokenotthevirus Center for Disease Control (CDC) – Official Website Flatten The Curve – Everything you and your customers need to know to battle COVID-19 is on this website World Health Organization – Mental health and psychosocial considerations during the COVID-19 outbreak This epic and relevant drawing was created by Reddit User Darth Voter Relevant educational webinars (on-demand) > Crystal Media – 3 Tips To Get Started With Social Selling Today and Staying Top-of-Mind and Connected to Customers During a Pandemic > Management One – 1) “The Retailer’s Guide to the Economic Stimulus Package & Financial Options to Address COVID-19” – The CARES Act is a complex mix of government aid and bank loans each with their own timelines and requirements. The parameters and regulations for these loans is changing hourly! 2) With rent being one of the highest monthly expenses for brick and mortar retail businesses, it’s a good idea to approach the subject of temporarily altering the structure of your agreement – The Art of Landlord Negotiation to Ease the Highest...
by Board Retailers Association | Jan 6, 2021 | Corona Virus, Distinguished Retail Members, Educational Opportunity, Kiteboard, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Wakeboard
Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty retailers and protect our Lifestyle. BRA Retailer Roundtable Panel Discussion (Surf Expo Connect – Sept. 2020) View board sport specialty retailers from around the United States speak about how they are managing these challenging times, the resources they have leaned on and new opportunities that lie ahead. This remarkable Retailer Roundtable Panel Discussion initially aired at the Surf Expo Connect virtual tradeshow on September 17, 2020 Host: George Leichtweis, BRA Chairman and Owner of Modern Skate & Surf (Royal Oak, MI) Panelists: Ferguson Herivaux, One Gig (Boston, MA) Coco Tihayni, Surf Diva (La Jolla, CA) D. Nachnani, Coastal Edge (Virginia Beach, VA) Paul Erickson, Management One Tune in with Doug Works from Board Retailers Association – PropagandaHQ.net interview by Vipe Desai This is a video of an interview conducted on September 28, 2020 by Vipe Desai of PropagandaHQ.net with Doug Works (Executive Director of the Board Retailers Association), who shared updates with Vipe on what the organization is doing to help its retail members as well as insights as to how retailers are managing during the pandemic. Be sure to visit PropagandaHQ.net to view valuable Industry News and Resourceful Articles regularly. BRA Webinar: Reopening Your Store – The Things That You Are Not Yet Thinking About (Dan Jablons,RSG) Special Educational Webinar hosted by Board Retailers Association and presented by Dan Jablons of Retail Smart Guys on May 21, 2020 and now available...
by Board Retailers Association | Dec 2, 2020 | Educational Opportunity, Resources, Wake Skate, Wake Surf, Wakeboard
For years, the Water Sports Foundation (WSF) has been developing boating safety content in collaboration with the United States Coast Guard in order to touch on key safety issues and work to change boaters’ behavior on the water. This content is available for all who would like to share and promote through their various email and social channels. Educating your customers about boating leads to a safer boating experience and therefore a more profitable and successful industry. Please consider sharing the following videos the best way you know how. Thank you for your support of the WSF, the WSIA, and the boating industry. Shared Waterways Safety Video A record-setting year for powerboat sales combined with a multiyear surge in the use and popularity of paddlecraft has resulted in more recreational boaters on the water than ever before. Sharing the waters is key to boating safety, and means we must not only be aware of other boaters, but express concern for other vessels as well. WATCH AND SHARE NOW >> Proper boat handling is the most important body of knowledge a skipper can master. Your passengers depend on it. Once you’ve realized that you’re about to be in an accident, there’s no time to buckle up in a car or put a life jacket on in a boat. The WSIA is the towed water sports industry’s leading advocate, known for preserving the vitality of our activities long into the future. As a group, we develop best practices, maintain waterway access rights, educate participants, promote safety and facilitate sustainable industry growth. Learn more about this outstanding organization here: https://www.wsia.net/ By the...
by Board Retailers Association | Nov 13, 2020 | Educational Opportunity, Resources, Surf
For all those surf shops, educators and parents out there looking to enrich the lives of customers, students and children, the Surfing Heritage and Culture Center (SHACC) in San Clemente, CA is proud to be able to support you with the newly launched Educational Resources section of their website. From plastic pollution to the pursuit of equality in the water, they have 12 new lesson plans that are up online and available for free. Check them out via the following link: SHACC Educational Resources Their doors have been closed for the last few months due to health and safety concerns, but that doesn’t mean you can’t still take a deep dive into the history, heritage and culture of surfing. Thanks to Google, they’ve got a digital tour available so you can enjoy all the classic surfboards, artifacts and memorabilia. We’ll be looking to open our doors again after the holidays, so stay tuned for upcoming developments. Here is the link: SHACC Digital Tour We, at Board Retailers Association, love the Surfing Heritage and Culture Center (SHACC). We absolutely appreciate Glenn Brumage and the entire staff for everything that they do to preserve the remarkable culture and history of Surfing and to promote surf shops. BRA would like to sincerely thank Glenn and the epic staff at Surfing Heritage and Culture Center for hosting the BRA Retailer Roundtable Event in November 2019 as well as each of the Supporting Event Partners including Solite Boots, Exchange Collective, Locally, Action Watch and Sambazon. Board specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations participated...
by Board Retailers Association | Nov 2, 2020 | Educational Opportunity, Industry, Retail Strategy, Skateboard, SUP, Trade Shows, Wake Skate, Wake Surf, Wakeboard
PRESS RELEASES | Published Nov 2, 2020 Surf Expo, the premier watersports and beach lifestyle tradeshow announce today that their upcoming January 6-8, 2021 show will take place in the West Concourse of the Orange County Convention Center, a shift from the North/South Hall where the show has been held previously. Roy Turner, Surf Expo Show Director and SVP said, “Our top priority is to reunite the industry together safely. Our team is committed to creating an experience where we can safely and effectively conduct business.” The West Concourse will provide space for social distancing plus multiple entry and exit points to the show floor, a more favorable floorplan, and easier move in and move out for exhibitors. At around 120,000 net square feet, the reduced footprint will allow for approximately 420 exhibitors with increased aisle space for distancing. While attendance is expected to decrease somewhat due to travel restrictions and store closures, the overwhelming response from retailers is that they need inventory, and want an in-person show. Retailers from all across the US and Caribbean are registered to attend including Hi Tech Surf Sports from Maui, HI, Sun Diego from Carlsbad CA, K-Coast Surf Shop, Ocean City MD, Archie’s Surf Shop in Ontario, CA, Coastal Edge from VA Beach, Red Sail Sports in Aruba and Grand Cayman. Allyson Catanzaro, Buyer and Boutique Manager at La Playa Beach and Golf Resort in Naples, Florida said, “I am looking forward to attending Surf Expo to see vendors in person and to be able to touch and feel product. Zoom calls have worked, but it doesn’t replace the in-person contact.” Jim Archibald, owner of Archie’s Surf Shop in Ontario, Canada added, “Surf Expo has been hugely instrumental in our success. Archies wouldn’t be the same without it. We haven’t missed a winter show in 30 years. I don’t want to break...
by Board Retailers Association | Oct 25, 2020 | Educational Opportunity
Initially, the outcome was unexpected. But as summer turned into fall, and as fall moves into holiday, we now know with certainty that Indie retailers are experiencing a very unequal recovery. At Management One, we have been tracking data by location every day since March 12th. (see chart below) The results have stayed constant and reflect a very strong K-shaped reality. The top 20% are seeing retail bliss, the bottom 20% are experiencing a retail slump, and the middle 60% are either moving up the K slope or fighting to keep from sliding down. There are a variety of factors that affect results, including location, vertical, and a retailer’s demographic makeup. It is true some retailers were fortunate to be in resort locations where affluent populations fled over the summer, or were already well positioned in their digital e-commerce, social media, and communication, or are happily in verticals that flourished during Covid-19 like Outdoor and Pet Supply. However, there is also a strong collection of retailers that welcomed the opportunities that appeared, and they embraced change. Some from that group are enjoying gains, as they rest comfortably in the upper slopes of the “K.” Cash is strong, inventories are in great shape, and they are exploring other opportunities to expand, where previous doors were closed. On the down slope, there is a struggle to find growth and a return to some normalcy. Recovery has been weaker and slower than expected. Less flexible landlords, abandoned communities, a client base that is slow to come back, challenges to adapt to a virtual world, supply disruptions, and stiffer responses from other creditors...
