“How Many Arrows Are in Your Quiver?” by Marc Weiss via The Management One Newsletter

“How Many Arrows Are in Your Quiver?” by Marc Weiss via The Management One Newsletter

In business, this is a metaphor for what resources and strategies are available to you in order to achieve your goal. The quiver holds the arrows, you as the store owner are the archer and the target is your retail business goal. The relationships to this metaphor are endless; like being the hunter, having enough replacement strings for your bow, (meaning always to be prepared), different types of arrows, not one strategy or tactic meets all situations, etc. Thinking about how many arrows are in your quiver is also a remedy to reduce stress, and thus focus on those arrows that solve problems, instead of focusing on precipitating factors that are expressed in fear, anxiety, and stress. Securing arrows in your quiver is also a way to mitigate risk. If you miss the target with one arrow, there is an ample supply of arrows to fall back on. If you are an Avengers fan you might have seen the jokes on Facebook, that Clint had a 3D printer available at lightning-fast speed. Wouldn’t that be nice? According to Google, Hawkeye had 32 arrows, 16 on each side that were visible. How many arrows are in your quiver, that you can call into action? Along with our OTB planning and merchandise intelligence, a key arrow, we have also created other tools that add to your quiver to make decisions. We have also built strategic partnerships with synergistic businesses that provide additional and important arrows. Here are some key “arrows” we have vetted that can make a difference in your retail business: OneShop Retail, brings clienteling to a new level for...
“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that are here to save you time and money.  Crystal Media is one of them.  Take a look and decide for yourself whether this will work for you and your company,  Please give us feedback at doug@boardretailers.org  with your opinions.  For a decade, Crystal Media has been devoted to helping retailers—just like you—grow through social media. Their team has worked with thousands of companies in the retail industry to help them generate millions of dollars in additional revenue by deploying successful social media campaigns, providing consulting services, and managing digital marketing on their behalf. They’ve also taught thousands of retailers how to implement social media that delivers powerful results. What makes Crystal Media special is their unmatched expertise of retail and social media which allows them to produce what their clients care about most—results. Their passionate, approachable team of experts that, as a client, becomes an extension of your team—encouraging and supporting you no matter what your comfort level is with social media. They live their happy-to-help motto everyday, and are grateful to play a small role in helping independent businesses make a positive impact in their local communities. Check out these Crystal Media services to see what’s right for you and your business.Board Retailers Association members save 15%!  Use code BRA15 at checkout.➤ Insider: The social media membership every retailer needs. Get comprehensive, on-demand training, transformative virtual and in-person...
“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here.  You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here. You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and all four of the excellent 2021 collaborative quarterly webinars below (scroll down). Description of The 2nd Quarter 2022 Webinar: If the pandemic taught us anything, it’s that retailers who stayed ahead of the curve survived and thrived after the shutdown. Every business has unique internal and external factors that affect its ability to pivot and adapt to the evolving retail landscape, but it is critical to remain open to progression. View our live panel discussion with Nico and Dane of Management One, Dan of Retail smart Guys and George (our very own Chairman of the Board Retailers Association) on June 16th as we break down the strategies that are helping retailers achieve success in 2022 and beyond. Learn how independent retailers are strengthening their e-commerce, digital, and analytics strategies to maintain growth and overcome a changing economic landscape. Presented by Management One and Board Retailers Association Push play to view this informative and fun 2nd Quarter 2022 collaborative BRA + M1 webinar featuring BRA Chairman and Owner of Modern Skate & Surf, George Leichtweis, as well as BRA Supporting Vendor Partners Dan Jablons of Retail Smart Guys and Dane Cohen & Nico Cabral of Management One, We have embedded the recordings of the 1st Quarter 2022 webinar as well as all four of the excellent 2021 collaborative quarterly webinars below for your convenience. “Talent Acquisition: Building a Team Structured...
“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming through your doors.   By taking proactive steps to secure reviews, your business will see both an increase in traffic to your website and your physical location. Learn how to get hundreds of Google reviews and beat the competition in our “Google Reviews 101” eBook.  A Message for Retailers: Go Digital Customers prefer messaging almost twice as much as any other communication method. It’s not close. This report from NAPCO and Podium finds why that is, where businesses are investing their resources, and the actual results of digital communication. 83% of retailers are using at least one digital channel to communicate with customersHalf of retailers offer a live chat or texting option, or bothTexting results in a 35% conversion rate Download the guide today! BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, email me. – Doug Works, BRA Executive Director If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...
“How Explainer Videos Can Answer Your Customer’s Hard Questions” by Andre Oentoro via Guest Blog

“How Explainer Videos Can Answer Your Customer’s Hard Questions” by Andre Oentoro via Guest Blog

Image Via Unblast When your business launches new products and services, not all customers can understand your new product or services right away. If you want to introduce your brands, you can use explainer videos instead.  An explainer video is a short video designed to explain important information about services, details benefits of a product, educational content, and others. This type of video helps the audience understand the information easier. Most people prefer learning with visual aids. Thus, video content is easier to attract the attention of viewers than any other content because viewers retain 95% of video messages compared to text content. That’s why companies have started using explainer videos to showcase ideas to customers. Explainer videos help answer customers’ hard questions that no other content marketing campaign does. Here are five reasons why.  1. Simplify Complex Ideas When your business is having trouble explaining a new product or service, explainer videos help you simplify complex messages to make them easier for your customers to understand. For example, if you want to demonstrate the latest products, you can use product demo videos to explain them in an engaging way. This form of explainer video helps attract new customers because they can learn about the product way easier.  Explainer videos can also increase brand visibility, increase lead generation, and ultimately, lead to higher sales. That’s why many companies use explainer videos as their marketing strategy to introduce their new product or services. 2. Give Easy Demonstration Explainer videos provide easy demonstrations for your business. They help deliver important information to the audience by giving digestible step-by-step tutorials in an...
“How to Sell: Value over Price” by Bob Phibbs via The Retail Doctor Blog

“How to Sell: Value over Price” by Bob Phibbs via The Retail Doctor Blog

As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price. When I was a college senior majoring in conducting, my final project was to perform a conducting recital. It was a culmination of my 4+ year journey from almost flunking out to mastering creating music. My choral conducting mentor had suggested I conduct Faure’s Pavane for Six Flutes but that didn’t make the cut for me. Even then I wanted to make a big spectacle. I would conduct several movements from Bernstein’s Mass, several smaller choral pieces, and start with the Overture to King Stephen. All told I had about 40 musicians to work with. It took a lot of asking, pleading, and even paying to get people to commit to rehearsals and the performance. Right before I began rehearsal, I met with the professor of instrumental conducting to review my scores. I handed him the Beethoven. He thumbed his fingers to the climax, read down the page, and without looking up to me simply asked, “How many fiddles do you have?” I proudly said, “A dozen,” in that cocky way when you’re 20 and everything is bright. “You’ll need 18,” he said as he picked up the Bernstein. “You’ll never hear the melody.” “But wait,” I said. “It took me a lot to get those players and I don’t have the money to pay another six instrumentalists.” He dismissed me and said, “Good luck.” In rehearsals, all went well. I heard the melody just fine. What a jerk, I remember thinking. The night of the...