by Board Retailers Association | Sep 22, 2020 | Educational Opportunity, Industry, Political Action, Snowboard, Social Issues, Sustainability
According to the film’s description, Purple Mountains is, “One man’s journey to find common ground in the mountains — one voter at a time.” That one man is snowboarding legend Jeremy Jones. Jones is one of the greatest freeriders of all time, helping to pioneer professional big mountain snowboarding (especially human-powered big mountain snowboarding). More recently, he’s also made a name for himself as a climate activist. In 2007 Jeremy founded Protect Our Winters (POW), a nonprofit dedicated to activating the outdoor sports community in the fight against climate change, and in 2010 he swore off using helicopters and snowcats, making a personal commitment to earning his turns. Named for the need to influence key swing states in the upcoming election (and perhaps an ode to the line from the song America the Beautiful), the film follows Jeremy on a journey to understand why the U.S. is so divided on climate change and how we can find common ground through the American love of the outdoors. In doing so he hopes to energize the ‘Outdoor State’ – the 50 million people in the U.S. who identify with the mountains, the rivers, and the sea. The film is a must watch for any American, especially those who fit the ‘Outdoors State’ description. As he was driving home after a surf trip to Santa Barbara, I grilled him about the film: What are your hopes for the movie? What do you want it to inspire in people or bring about as a result? It would be kinda naïve to think some far right climate denier will change their ways, but I’m hoping that someone...
by Board Retailers Association | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market
Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder: Roy Turner on How Virtual Surf Expo Will Work, Committed Brands Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Aug 28, 2020 | Educational Opportunity, Resources, Retail Strategy
How Retailers Can Compete in a Free Shipping World Click the link above to view this episode In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, How to Make Free Shipping Profitable. The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The report is intended to educate retailers on how they can offer free shipping, helping them to remain a viable option in a saturated and ultracompetitive e-commerce market, without it becoming a money-losing proposition. This has taken on even more significance given the COVID-19 landscape, and consumers increasing penchant to shop online. The report addresses various buttons that retailers can push to offset the cost of offering free shipping on online orders. Within the report, insights are shared on such things as comparing carrier rates to find the best provider for your business, the role of marketing in offering free shipping, how product returns factor into the free shipping equation, among many others. You can download the complimentary report, How to Make Free Shipping Profitable, by clicking here. Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Be sure to bookmark this helpful and relevant site: https://www.mytotalretail.com/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market
Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA): Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf The following appears on https://www.surfexpo.com/ Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve. Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled to take place September 10-12, 2020, at the Orange County Convention Center in Orlando, Florida. Recent developments have made it impossible to bring our community together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic, including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; current restrictions on congregating and large gatherings imposed by states and other government and public health authorities; the inability of Surf Expo’s international community to travel to the show due to travel restrictions and bans; and the various company-imposed travel restrictions on employees affecting attendees and participating companies. The health and safety of our customers, partners, and employees remains of paramount concern to us. Though we are so disappointed we won’t see you all in person this summer, our team remains committed to offering new ways to keep the industry connected. We...
by Board Retailers Association | Jul 16, 2020 | Educational Opportunity, Wake Surf
One of the greatest things about wakesurfing is that the wave is yours—all yours. You don’t need to battle with other surfers for territory or stake your claim to a wave by “dropping in first.” In wakesurfing, you own the wave for as long as you care to ride it—and as long as you #wakeresponsibly. How to Wakesurf Find the right boat—generally a wake boat designed to throw out the biggest wakes.Choose the right board—beginner’s boards are readily available in today’s market.Get a wakesurf specific rope.Understand your boat’s ballast system.Make sure your driver keeps the speed at around 10 MPH.Lay back in the water with your feet laying loosely on the board.Dig your heels into the wakesurf board and pop it up vertically.Keep your feet shoulder width apart, with your back foot anywhere from 6 to 18 inches from the tail of the board. Explore Wake Boat Brands & Manufacturers How to #WakeResponsibly Learning how to wakesurf goes hand-in-hand with learning how to wake responsibly. To wake responsibly means that you’re not only having a good time on the water, but you’re doing so in a way that respects other boaters and local homeowners. A little courtesy and respect can go a long way in keeping our waterways open and wake-friendly. Be sure to follow these three key pillars whenever you are wakesurfing: 1. Minimize repetitive passes. We all seek the calm, protected shorelines and once we find it, we claim it as ours. However, repetitively driving back and forth in the same line can damage shores and docks. After a few passes you’ll have churned up the water anyways. Take...
by Board Retailers Association | Jul 2, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, SUP, Trade Shows
Please click on the following link to view this important Shop Eat Surf Article about the next OR Trade Show: Outdoor Retailer SVP on Launching First Digital Show Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
