Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“9 Tips for Boosting Loyalty Program Success – How To Acquire, Retain, and Engage Your Customers” by ebbo via Napco Research

by admin | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources

A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...

“Outdoor Retailer Education Schedule plus invitation to BRA Retailer Gathering at this week’s Snow Show” by Outdoor Retailer and BRA

by admin | Jan 9, 2023 | Educational Opportunity, Industry, Resources, Retail Strategy, Trade Shows

Outdoor Education Taken Higher Outdoor Retailer is the largest outdoor trade show of its kind, delivering the industry experts and educational opportunities you won’t find anywhere else. With top educators and innovators from around the world, Outdoor...

“How To Use Powerful Questions To Engage And Sell More Customers” by Bob Phibbs via The Retail Doctor Blog

by admin | Jan 8, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy

Using questions effectively in a retail sales presentation can be a powerful tool to engage customers and guide them toward purchasing decisions. But there is more than one type of question. I’ll cover the different types of questions you can use in your sales...

“What We Gain From Getting Skunked” by Ella Boyd via The Inertia

by Doug Works | Nov 30, 2022 | Educational Opportunity, International Travel, Philosophy, Surf

It won’t be flat forever. Photo: Jeremy Bishop//Unsplash Ben Franklin once famously said, “In this world, nothing is certain except death and taxes.” In true constitutional fashion, I’d like to amend that statement. For surfers, nothing is certain except...

“Why Workforce Education is Critical to Recession-Proofing Your Retail Business” by Chuck Rubin and Holly Shaskey-Platek via Total Retail

by admin | Nov 24, 2022 | Customer Service, Educational Opportunity, HR

Credit: Getty Images by Cecilie_Arcurs The Great Resignation. The rise of e-commerce. The supply chain squeeze. These are just the latest in a string of challenging issues facing the retail industry, with a possible recession looming on the horizon. Retailers have...

“Bad Customer Service Examples: 50 Things Retail Employees Shouldn’t Do” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 21, 2022 | Brick & Mortar, Customer Loyalty, Customer Service, Educational Opportunity, HR, Industry, Retail Strategy

Excellent customer service is dependent on your sales associates. Likewise, a bad customer service experience depends on your associates delivering poor customer service in your retail store. It doesn’t matter if you are one of those brick-and-mortar retailers...