Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

by admin | Apr 20, 2022 | Associate Members, Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming...

“How Explainer Videos Can Answer Your Customer’s Hard Questions” by Andre Oentoro via Guest Blog

by admin | Apr 15, 2022 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Image Via Unblast When your business launches new products and services, not all customers can understand your new product or services right away. If you want to introduce your brands, you can use explainer videos instead.  An explainer video is a short video...

“How to Sell: Value over Price” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 14, 2022 | Educational Opportunity, Resources, Retail Strategy

As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price. When I was a college senior majoring in conducting, my final project was to perform a...

“Key trends that will help retailers respond to growing consumer confidence” by Terry Clark via Retail Focus

by admin | Apr 1, 2022 | E-Commerce, Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand.  According to the latest CBI...

“Introduction to Jeff Plattman, CPA, Partner in CohnReznick LLP’s Consumer Industry Practice” plus announcement of special BRA Retail Member offer by Doug Works, BRA Executive Director

by admin | Mar 31, 2022 | Accounting and Business Services, Associate Members, Educational Opportunity, News, Resources, Retail Strategy

CohnReznick recently became a BRA Supporting Vendor Partner. Jeff, can you tell us a little bit about your background and CohnReznick? I am a partner in CohnReznick’s Consumer Industry Practice and have worked at the firm for over 30 years. I provide accounting,...

“We’re [Outdoor Retailer] Moving Back to Salt Lake City” by Marisa Nichols and Jeff Davis via OutdoorRetailer.com News plus opportunity to be considered for OR SLC Lodging Scholarships

by admin | Mar 24, 2022 | Community, Educational Opportunity, Industry, News, Outdoor, Resources, Snowboard, Trade Shows

Since 1982, Outdoor Retailer has brought the outdoor industry together for commerce, to share ideas, and to provide an experience that has grown into more than a trade show. Our community has become family, and for the past five years we’ve held our biannual...