Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“4 Ways to Power Touchless Retail with Text Messaging” by Podium (BRA Supporting Vendor Partner)

by admin | Oct 25, 2021 | Associate Members, Educational Opportunity, Retail Strategy

Companies from Amazon to Zoom are rethinking their customer experience in the post-COVID era. See how innovative retailers are responding with text-based messaging, touchless payments, and more. COVID-19 has completely transformed consumer behavior. 85% of...

“How Retailers Can Teach Empathy for De-Escalation” by Derek Belch via Total Retail

by admin | Oct 14, 2021 | Corona Virus, Educational Opportunity, HR, Resources, Retail Strategy

Retailers and consumers alike had just started to feel hopeful about a post-pandemic future a mere few weeks ago. However, with the COVID-19 Delta variant quickly becoming a concern, retailers across the country have made the move to reinstate mask mandates...

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by admin | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...

“ANCIENT SKATE SPOTS FOR YOUR NEXT SESSION” by Justin The Intern via Jenkem Mag

by admin | Sep 3, 2021 | Educational Opportunity, Skateboard

What if I told you there are some spots that are centuries-old (maybe even millennia-old) that have never seen a truck touch the marble on which they’re built? Stairs that were graced by the feet of Greek gods that have yet to be kickflipped…Today, many of these...

“Skateboarding Is In The Olympics; Now PhD Neftalie Williams Is Bringing It To The Ivy League” by Michelle Bruton via Forbes

by admin | Aug 23, 2021 | Competitions, Educational Opportunity, Industry, News, Skateboard

Dr. Neftalie Williams lecturing in his skateboarding course at USC alongside legendary skateboarder … [+]NEFTALIE WILLIAMS There’s no question that as skateboarding has soared into the Olympics this summer in Tokyo, it has reached new heights. But to Dr....

“Best Cross Selling and Upselling in Retail Tips (including instructional video)” by Bob Phibbs (The Retail Doctor)

by admin | Aug 13, 2021 | Associate Members, Educational Opportunity, Resources, Retail Strategy

Cross selling and upselling in retail are the foundation of raising the average ticket. Cross selling in retail is the art of suggesting additional, complementary products to someone who has already decided on a purchase. Here’s one of my examples of...