“GUERILLA MARKETING TACTICS WITH CLOWN SKATEBOARDS” by Alexis Castro via JENKEM MAG

“GUERILLA MARKETING TACTICS WITH CLOWN SKATEBOARDS” by Alexis Castro via JENKEM MAG

A few weeks ago we came across what we thought was the most bizarre skateboarding collab of the year: Paris Saint-Germain Football Club and Clown Skateboards. How did a British skateboard company that none of us had ever heard of before, and only boasts a few thousand Instagram followers, manage to collaborate with one of the most popular and richest soccer (deal with it) clubs? Thankfully we dug deeper into our initial confusion and discovered that Clown Skateboards is actually not some new brand of teenagers ordering shirts off of Custom Ink. Instead, it’s a brand with ties to the early London skate and graffiti scenes. Even their logo was designed by the mysterious graffiti artist Banksy. The brand went belly up in the early 2000s but was revived in 2020. Since their rebirth, founder Jeff Boardman has been making big steps in silence to reestablish Clown within the European skate scene as well as nurturing new scenes across the world. We wanted to bug Jeff about the future of Clown and try to figure out if he’s secretly Banksy or not. Can you tell me a little bit about the origins of Clown?We were around in 1999 or 1998, formed in East London. There was a bunch of us who just skated together and we formed into Clown around 2000. We ran it for five years and then from there — I mean, I was knackered in 2005, it was not going on – so then we put it on ice for a bit. We said, “Well, we’re going to come back to this in 18 months.” We had to earn some money, you...