“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

Christmas creep is dead. Retailers moving their holiday promotions up from Thanksgiving Day week is now just business as usual. It is for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running from October 6 (Thursday) to October 8. The retailer said it would offer “hundreds of thousands of incredible deals” and that it would extend its holiday price match guarantee from the first day of the Deal Days promotion through December 24. “The holidays are a treasured time when our guests come together with family and friends to celebrate the joy of the season, and we’re here to make that as easy as possible for them to enjoy,” Christina Hennington, executive vice president and chief growth officer, Target, said in a statement. “That’s why we’re rolling out deals earlier than ever and ensuring our team is ready to help our guests shop when and how they want. Throughout the season, guests will discover new and differentiated items for gifting and gathering, including only-at-Target owned brands and must-have national brands, and they can expect great deals and everyday low prices at every turn for an unmatched holiday shopping experience.” Target is supporting its holiday efforts with plans to add up to 100,000 seasonal workers to its payroll. It hired around 130,000 seasonal employees in 2021, CNBC reports. The retailer, which fulfills more than 95 percent of its online orders, will put its new associates to work in stocking and organizing stores, packing and shipping online purchases, assisting customers in stores and handling pickup duties in-store and curbside (Drive Up). The chain is counting...
“Will Americans get started earlier or later this year on their Christmas shopping?” by Matthew Stern via Retail Wire

“Will Americans get started earlier or later this year on their Christmas shopping?” by Matthew Stern via Retail Wire

A Salesforce survey reported by Practical Ecommerce found that 37 percent of consumers anticipate starting to shop for the holidays early this year. According to that article, customers may shift their Christmas spending from the big seasonal shopping holidays (like Black Friday and Cyber Monday) back into October or earlier to avoid spending a lot of money all at once.  On the other hand, Corie Barry, CEO of Best Buy, anticipates customers shopping later this holiday season than they have been in the previous years of the pandemic. After an earnings report, Ms. Barry told reporters on a call that, whereas over the past two years customers shopped early due to concerns about stockouts, this year would be more like pre-pandemic holiday seasons with shopping throughout November and December, Bloomberg reported. Best Buy plans to maintain its promotional discounts through those months, as the chain anticipates a more value-conscious customer this Christmas due to inflation. Last year surveys from RetailMeNot and AlixPartners both found U.S. consumers planning to shop earlier in the season for holiday gifts. The July 2021 RetailMeNot survey found that 19 percent of shoppers said they planned to begin their holiday shopping in August or earlier, 30 percent said they would shop earlier than in 2020 and 66 percent said they wanted to get their holiday shopping done as early as possible.  Walmart’s 2022 Top Toy List Is Here With the Hottest Toys This Holiday Season – Walmart press releaseBeneath Walmart’s Top Toy List, a Retail Price, Inventory and Payment War Is Brewing – PYMNTSInflation May Lead to Early Christmas Shopping – Practical Ecommerce Best Buy Has Good News for Inflation-Wary Shoppers: Holiday Deals Are...
“Vail Resorts to Limit Ticket Sales Every Day of 2022-2023 Season” by Will Sileo via The Inertia

“Vail Resorts to Limit Ticket Sales Every Day of 2022-2023 Season” by Will Sileo via The Inertia

Snowboarders ride the lifts at Brighton, UT, an Epic Pass resort. Photo: Jackson Blackhurst. Are the days of overcrowded Vail-owned ski resorts a thing of the past? Will the infamous “Epic Lift Lines” Instagram account have to be discontinued due to a lack of content? Vail Resorts came under a lot of fire last season due to, well, a number of things. In short, they were accused of low pay for employees, leading to labor shortages which significantly impacted the guest experience. Add to that a healthy dose of Epic Pass crowds, and you’ve got the makings of a problem. In response to the criticism, Vail announced a number of changes at the end of last season, not the least of which was a $20-per-hour minimum wage for employees at its resorts. And just yesterday, Vail took things a step further, announcing a cap on daily ticket sales across all 37 of its North American ski areas. The cap will be in effect the entire 2022-2023 season. However, the cap only applies to the sale of walk-up day tickets and online ticket sales. Season pass holders (including the Epic Pass), employees, and those taking lessons will not be impacted. Last season saw 23 days of limited day-passes during peak holiday periods, and this season they don’t necessarily expect to sell out often. “This is a lever that will let us manage the experience on the most popular days without having to change the experience for our pass holders,” said Vail Resorts spokeswoman Lindsay Hogan. Crowds at Stevens Pass last season. Photo: Change.org. One thing Vail Resorts reportedly isn’t changing is its policies on season passes. Last year Vail slashed Epic...
“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day holiday traditionally serving as the kick-off to summer boating activity, Emmons says the Water Sports Foundation is taking a pro-active approach to promoting safe boating strategies prior to the busy season. “Especially with so many new boaters gearing up for a fun season of activity on our nation’s crowded waterways, we felt it was important to share these tips to keep boaters safe and alert this year,” said Emmons. #1 – Take a Boating Safety Class or Refresher The Water Sports Foundation recently reported a major surge in online education Water Sports Foundation Reports Pandemic Spike in Online Boater Education – Water Sports Foundation with many safety organizations now offering virtual training options in addition to traditional live instruction. In many states, new boaters are required to take mandated boater ed classes, but now there is a wealth of new online and hybrid classes also available on a variety of boating topics and for all skill levels, through public and private providers. “Whether a seasoned skipper or a boating newbie, everyone can benefit from a boating safety class, especially when it’s now just an easy click away,” said Emmons. For a list of educational resources, check out the National Boating Safety Media Resource Center: Boating Safety Education – Water Sports Foundation #2 – Buckle Up! According to the U.S. Coast Guard, drowning is the cause of death in 79 percent of fatal...
“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few accessories. Products designed around that existential experience of paddling out towards that open horizon, waiting, and watching, and then swinging around, catching that wave, and getting stoked. Everything else is detail around this core. The entire surfing industry, and every dollar ever paid, is essentially to satisfy that need of being stoked.” Surf Shop Day is the day to celebrate the independent retailers that helped build and continue to maintain the surf industry. These surf shops are where so many of us found our surf stoke – the euphoric smell of surf wax, neoprene wetsuits, and resin curing from a fresh batch of surfboards. Surf Shop Day will celebrate the heart and soul of our business and what it means to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers. Let’s shine a light on surf shops in all communities, recognize those who have been there from the early days and throw sunlight on the new ones bringing fresh ideas and enthusiasm to make the in-person, brick-and-mortar experience more exciting. Retailers and brands are encouraged to find their own way of celebrating Surf Shop Day to bring positive attention to our culture, sport, and industry. To help stoke the imagination, the Surf Industry Members...
“Skate Shop Day 2022 recap plus letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

“Skate Shop Day 2022 recap plus letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

What is Skate Shop Day? Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skate shops every day but we celebrate them on February 19th.  Learn more by clicking on the following link to SSD FAQS: https://www.skateshopday.com/faqs Please take a moment to read the following important letter regarding SSD 2022 from Chris Nieratko (SSD Founder and owner of NJ Skate Shop): Hello Friends. We  hope this email finds you well and wherever you are that the weather is starting is starting to break and Spring is kicking in. We have finally recovered from the overly ambitious combining of executing the first truly global Skate Shop Day and hosting a Superskate Posse giveback at Sixth Ave in Nashville where we teamed up with Russell/NB#/DLXSF/Grip6/Quantum/ProTec to give 100+ kids in need their first skateboard/helmet/skate shoes: https://www.thrashermagazine.com/articles/trash/super-skate-posse-nashville/ We’re a bit of a masochist so we’re looking forward to doing another giveback next Skate Shop day in partnership with another shop in 2023 and each year afterwards. Over the last 6 weeks since Skate Shop Day we have received tons of positive feedback from many of you, folks in and outside of our industry, and from skaters about how much more impactful this year was for skaters than the previous two years. There are a lot of factors to...