“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day holiday traditionally serving as the kick-off to summer boating activity, Emmons says the Water Sports Foundation is taking a pro-active approach to promoting safe boating strategies prior to the busy season. “Especially with so many new boaters gearing up for a fun season of activity on our nation’s crowded waterways, we felt it was important to share these tips to keep boaters safe and alert this year,” said Emmons. #1 – Take a Boating Safety Class or Refresher The Water Sports Foundation recently reported a major surge in online education Water Sports Foundation Reports Pandemic Spike in Online Boater Education – Water Sports Foundation with many safety organizations now offering virtual training options in addition to traditional live instruction. In many states, new boaters are required to take mandated boater ed classes, but now there is a wealth of new online and hybrid classes also available on a variety of boating topics and for all skill levels, through public and private providers. “Whether a seasoned skipper or a boating newbie, everyone can benefit from a boating safety class, especially when it’s now just an easy click away,” said Emmons. For a list of educational resources, check out the National Boating Safety Media Resource Center: Boating Safety Education – Water Sports Foundation #2 – Buckle Up! According to the U.S. Coast Guard, drowning is the cause of death in 79 percent of fatal...
“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few accessories. Products designed around that existential experience of paddling out towards that open horizon, waiting, and watching, and then swinging around, catching that wave, and getting stoked. Everything else is detail around this core. The entire surfing industry, and every dollar ever paid, is essentially to satisfy that need of being stoked.” Surf Shop Day is the day to celebrate the independent retailers that helped build and continue to maintain the surf industry. These surf shops are where so many of us found our surf stoke – the euphoric smell of surf wax, neoprene wetsuits, and resin curing from a fresh batch of surfboards. Surf Shop Day will celebrate the heart and soul of our business and what it means to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers. Let’s shine a light on surf shops in all communities, recognize those who have been there from the early days and throw sunlight on the new ones bringing fresh ideas and enthusiasm to make the in-person, brick-and-mortar experience more exciting. Retailers and brands are encouraged to find their own way of celebrating Surf Shop Day to bring positive attention to our culture, sport, and industry. To help stoke the imagination, the Surf Industry Members...
“Skate Shop Day 2022 recap plus letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

“Skate Shop Day 2022 recap plus letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

What is Skate Shop Day? Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skate shops every day but we celebrate them on February 19th.  Learn more by clicking on the following link to SSD FAQS: https://www.skateshopday.com/faqs Please take a moment to read the following important letter regarding SSD 2022 from Chris Nieratko (SSD Founder and owner of NJ Skate Shop): Hello Friends. We  hope this email finds you well and wherever you are that the weather is starting is starting to break and Spring is kicking in. We have finally recovered from the overly ambitious combining of executing the first truly global Skate Shop Day and hosting a Superskate Posse giveback at Sixth Ave in Nashville where we teamed up with Russell/NB#/DLXSF/Grip6/Quantum/ProTec to give 100+ kids in need their first skateboard/helmet/skate shoes: https://www.thrashermagazine.com/articles/trash/super-skate-posse-nashville/ We’re a bit of a masochist so we’re looking forward to doing another giveback next Skate Shop day in partnership with another shop in 2023 and each year afterwards. Over the last 6 weeks since Skate Shop Day we have received tons of positive feedback from many of you, folks in and outside of our industry, and from skaters about how much more impactful this year was for skaters than the previous two years. There are a lot of factors to...
“That Fun TikTok Video? It’s Actually an Ad.” by Sapna Maheshwari via The New York Times

“That Fun TikTok Video? It’s Actually an Ad.” by Sapna Maheshwari via The New York Times

Anna Layza is one of many TikTok users making money by advertising products in their videos. Ms. Layza posted an ad that involved wearing a unicorn onesie and retrieving a box of cookies at Target. Credit…Todd Anderson for The New York Times Brands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad seem like just another video. Ever since young Americans began their exodus from commercial television to streaming services and social media, advertisers have searched for the digital equivalent of home shopping channels, a place online where users might engage with ads rather than just quickly clicking past them. Now, they think they’re closer to finding this holy grail of marketing, and it doesn’t look anything like QVC. Welcome to the holiday shopping season on TikTok, where retailers are present like never before, their authentic-seeming advertisements dropped in between dances, confessionals, comedy routines and makeovers. Young men and women showcase shimmering American Eagle tops as pulsating music plays in videos designed to look as though they were filmed in the 1990s. A woman in a unicorn onesie retrieves a specific brand of cookies at Target to the tune of “Jingle Bell Rock.” A home chef mixes and bakes cinnamon apple cakes from Walmart in 30 seconds, displaying a blue bag from the retailer. This kind of advertising presence would have been unfathomable for retailers last year, when President Donald J. Trump was threatening to ban TikTok because of its Chinese parent company and marketers were still struggling to figure out how to best reach the platform’s users. But President Biden revoked the...
“Gen Zers relied on buy now, pay later during the holidays. It’s time to pay up.” by Maria Monteros via Retail Dive

“Gen Zers relied on buy now, pay later during the holidays. It’s time to pay up.” by Maria Monteros via Retail Dive

ViewApart via Getty Images What may be a beneficial feature to retailers poses risks to young consumers who’ve increasingly flocked to installment services. The busiest days of the holiday shopping season may be over, but some young consumers have yet to pay their dues to the likes of Klarna and Afterpay. The wildly popular buy now, pay later services were the go-to payment option of about one in five holiday shoppers — 22% of which were Gen Zers, according to NerdWallet. Of the Gen Z respondents who’ve used BNPL, 43% said they missed at least one BNPL payment this past year compared to just 31% of millennials, an October report from Piplsay shows. BNPL lets consumers pay for big-ticket items in smaller amounts per month, typically interest-free, an attractive option for younger shoppers who may not have the cash to pay everything all at once, experts said. “Buy now, pay later makes the purchase seem smaller,” said Joel Rampoldt, a managing director at AlixPartners. “It enables you to get today what you couldn’t necessarily afford today.” It isn’t unusual for consumers to be filled with holiday fear rather than cheer due to end-of-year debt. In fact, almost 30% of consumers haven’t paid off their balance from the 2020 holiday season, NerdWallet’s survey indicates. Another survey from credit card brand Discover in November found that 44% of Gen Zers expected to spend more during the holiday compared to 33% of Millennials. For consumers, but especially for Gen Zers, BNPL has provided an alternative to credit cards’ high-interest rates during the busiest shopping season of the year, attracting the attention of retailers who have increasingly adopted this...
“12 Secrets of a Successful 2021 Holiday Season for Retail Managers” by Bob Phibbs (The Retail Doctor)

“12 Secrets of a Successful 2021 Holiday Season for Retail Managers” by Bob Phibbs (The Retail Doctor)

Taking on retail manager responsibilities is a big job at any time but especially during the holidays. Making an awful lot of people happy at the holidays doesn’t happen unless you have already put the effort in with your own team. When I was in college, I worked nights and weekends in a department store. I was there for the guys shopping on Christmas Eve and for the after-holiday sales, returns, and exchanges. Later, I changed jobs and quickly took on the retail manager responsibilities of a shop in the mall. My part-time retail job became my career. Mind you, I had no training to become a retail store manager and hadn’t even been an assistant manager. I had sold product really well. I showed up on time. I pitched in. I got good reviews and had loyal customers, but that work experience hadn’t prepared me for retail management, managing people, or what the season would be like as a manager. If that’s you, I’m going to share with you the 12 secrets of a successful holiday season. Think of this time in your life like getting a bachelor’s degree in running a store. If you’re a veteran store manager, these tips should remind you of what’s about to happen and help you make your sales goals. 12 Secrets of a Successful Holiday Season for a Retail Manager 1. It’s fun, customers will surprise you. You’ll meet the couple out shopping together and the guy really wants something, but his wife will say no, then give you a sign, return to pick it up and tell you after the holiday how...