Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Most Product Purchases Aren’t Impulsive, So Why Sell Them That Way?” by Bob Phibbs via The Retail Doctor Blog

by admin | May 22, 2022 | HR, Resources, Retail Strategy

I walked into a store in California last year and they had what seemed like thousands of mason jar candles stacked on a glass fixture from the ’80s.It was right next to the register.I could see the logic of putting the display there. Candles are an impulse item....

“Retail’s Bench Strength Is Dwindling, Here’s How To Build It Back” by Bob Phibbs via The Retail Doctor Blog

by admin | May 8, 2022 | HR, Resources, Retail Strategy

Retailers are getting shoppers back in droves. That’s great news. For the most recent period, while online retail sales fell for the third straight month, visits to stores were up. In fact, NRF’s annual forecast predicts that retail sales for 2022...

“Shoppers decide what makes a great in-store experience and here’s what they want” by Bobby Marhamat via Retail Customer Experience .com

by admin | May 2, 2022 | HR, Resources, Retail Strategy

Photo by istock.com What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer than you might think. When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and...

“Is Customer Service A Battle? Apparently” by Bob Phibbbs via The Retail Doctor Blog

by admin | Apr 30, 2022 | HR, Resources, Retail Strategy

An article in the WSJ profiled jetBlue airlines employees – 10% of which were previously firefighters or cops. “Now as a JetBlue flight attendant, Mr. Harris, 56, says he thinks of himself more as a “security chaperone” than a flight...

“3 Data-Backed Ways to Drive Worker Retention, Productivity, Revenue and More” by Jordan Ekers via Total Retail

by admin | Apr 24, 2022 | HR, Retail Strategy, Retail Technologies

Credit: Getty Images by zoranm There’s a disconnect between retail associates and leaders on how effective their communications really are What do retail workers want? This is the question I’m hearing from every retailer I’ve spoken to in the past year. As we strive...

“7 Eye-Openers for How To Hire Good Employees In Retail” by Bob Phibbs via The Retail Doctor Blog plus link to register for Tuesday’s BRA M1 quarterly webinar about staffing and training related solutions

by admin | Mar 13, 2022 | HR, Retail Strategy

Prior to its opening, I was asked to visit a franchise to evaluate the new crew. I discovered the team members were bland, boring, and reticent. None of them were customer-focused. Without that focus, in particular, the store would fail disastrously. When I asked...