Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Halt! 10 Ways of Mastering the Art of Getting Your Retail Employees to Listen” by Bob Phibbs via The Retail Doctor Blog

“Halt! 10 Ways of Mastering the Art of Getting Your Retail Employees to Listen” by Bob Phibbs via The Retail Doctor Blog

Honing your listening skills can significantly impact the success of your store.As a trained conductor, I’ve learned the importance of attentive listening, focusing on each individual part and questioning whether what I hear aligns with what’s written on...
“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....