Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Can Retailers Attract the Digital Generation?” by Jasmine Glasheen via The Robin Report

by admin | Aug 26, 2023 | Brick & Mortar, HR, Retail Strategy

When did a career in retail become so unappealing for young folks? Twenty years ago, a position in frontline retail was one of the best jobs a young person could hope to get. Yet today, a staggering 87 percent of retail leaders are worried about talent...

“The Dirty Truth: 7 Hidden Reasons Behind Poor Retail Store Cleanliness” by Bob Phibbs via The Retail Doctor Blog

by admin | Aug 20, 2023 | Brick & Mortar, Customer Experience, HR, News, Retail Strategy

Despite tens of thousands of viral TikTok #CleanTok videos, many retailers still show a psychological barrier toward cleaning or requiring their staff to maintain the cleanliness of their store. Yet retail stores are the face of a brand, where customers interact...

“Halt! 10 Ways of Mastering the Art of Getting Your Retail Employees to Listen” by Bob Phibbs via The Retail Doctor Blog

by admin | May 16, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, News, Resources, Retail Strategy, Sales Training

Honing your listening skills can significantly impact the success of your store.As a trained conductor, I’ve learned the importance of attentive listening, focusing on each individual part and questioning whether what I hear aligns with what’s written on...

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

by admin | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....

“How To Improve Your Retail Sales With Role Play” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 26, 2023 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training

Nine powerful tips to improve this essential part of your sales training and grow your retail sales Are you looking for how to improve sales for your store? If you’re trying to grow your retail sales, role play is essential to your daily practice. Retailers who are...

“How to Engage Shoppers in Your Store: Say Goodbye to “How Can I Help You?”” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 13, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources

Have you ever been in a retail store where the employees all seem like they’d rather be anywhere else but there? Maybe they’re standing around chatting with each other or on their phones, or maybe they just have that vibe that conveys they don’t want...