“A New Concession Retail Model Emerges” by Tiffany Montgomery via ShopEatSurf.com (Exec Edition)

“A New Concession Retail Model Emerges” by Tiffany Montgomery via ShopEatSurf.com (Exec Edition)

By Tiffany Montgomery | Published Oct 28, 2019 A new kind of retail concept has opened at Fashion Island in Newport Beach with a playbook that has intrigued industry insiders for years: the concession model. The General Store pop-up opened this month, and is the brainchild of longtime retail executive and consultant Erin Bell. Several brands, including L*Space, Roark and Spiritual Gangster are renting space at the store, and have complete control over their presentation and assortment. Erin does not own any inventory, but does staff the store and manage operations. Erin believes the retail industry, including landlords, need a new operating model given the massive changes that have happened in the space. She first thought of the concept about eight years ago, but brands weren’t ready and neither was the Irvine Company, which owns the shopping center. Roark has a large space toward the front of the store This time around, people were much more open to the idea. “Brick-and-mortar retail is changing,” Erin said. “Shopping is no longer a necessity and retailers need to change things up.” Her goal with the concept was for brands to be able to showcase their vision rather the vision of a boutique owner or a retail buyer. Another benefit for brands – they don’t have to commit to a long-term lease like they do when they open their own stores. At the General Store, the brands decide what product is in their space, when they change it and how they merchandise it. “It’s their store and how they treat it is up to them,” Erin said. “I’m looking to form a partnership...
Meet the USA Skateboarding National Team That May (Or May Not) Go To The Olympics by Dave Carnie via TransworldSkateboarding.net

Meet the USA Skateboarding National Team That May (Or May Not) Go To The Olympics by Dave Carnie via TransworldSkateboarding.net

October 28, 2019 By Dave Carnie You may have heard that the 2019-2020 USA National Skateboard Championships were held last weekend (10/18) at the California Skateparks Training Facility (CA|TF) in Vista, CA, and that USA Skateboarding (USAS, or “Us Ass” as I like to call it) announced the USA Skateboarding National Team roster. Or, if you’re like me, you did not hear that. Don’t worry, you’re not alone. Though the event was not a secret, not many people knew about it—including (allegedly) some of the National t=Team riders themselves who only learned about it the week of. This is probably because information about Olympic skateboarding has been difficult to obtain and what is available is rather confusing to understand. To use a sports term (since skateboarding is apparently a sport now), Olympic skateboarding is very “inside baseball” at the moment and it’s causing concern and dismay around the skateboard community. What is going on? First, I understand that there’s been some mismanagement, some differences of opinion, communication issues, there might even have been some diarrhea involved (?), etc., but I think for the most part the confusion surrounding Olympic skateboarding can be attributed to the same woes a new restaurant faces when it opens: everything is new, no one knows what they’re doing, and the staff is trying to work out the kinks as they go. I trust they’ll get it sorted out soon, but if I were to write a Yelp review about USAS’ new “restaurant” right now it would be a complaint about the lack of information. For instance, USAS announced their new national skateboard team on Sunday, but...
Exposure Skate Open 2019 (A Women’s Benefit Event) in Huntington Beach on Nov. 2nd via ExposureSkate.org

Exposure Skate Open 2019 (A Women’s Benefit Event) in Huntington Beach on Nov. 2nd via ExposureSkate.org

Each year, Exposure presents Exposure: A Women’s Benefit Event to bring opportunity and visibility to women who embody courage and strength. Over 170 female skaters from around the world come to Encinitas, California (near San Diego) for the opportunity to share their skateboarding skills on a global stage. The event also serves as a benefit for survivors of domestic violence. This flagship event was created to further our vision of increasing the representation of powerful females in the media and to challenge societal norms. Furthermore, our event raises awareness of and donates proceeds to a local shelter for survivors of domestic violence. This dual purpose serves to strengthen women in our community and beyond. A key feature of this event is our vendor village that showcases women focused, health and socially-conscious companies. In 2012, Exposure Co-founder and Professional Skateboarder, Amelia Brodka, saw a gaping lack of support from within the skateboarding industry for women and was inspired to make a change. She created the documentary, UNDEREXPOSED, to explore the systemic problem of lack of support for women within the skateboarding industry. The documentary explores the root causes of this issue covering topics of major skateboarding competitions, such as the X-Games, removing women’s vert and bowl skateboarding events, and sponsorship and marketing support by skateboard brands. Although the population of female skateboarders was growing at the time of Exposure’s inception, there were not as many spaces for them to feel supported and encouraged to develop their skill as their male counterparts. The lack of competitive outlets for females meant less opportunities to compete for certain titles, connect with peers, and potentially win...
Photos and links to video of the SIMA E-Commerce Speaker Series Event via PR from ShopEatSurf.com plus commentary from BRA Executive Director

Photos and links to video of the SIMA E-Commerce Speaker Series Event via PR from ShopEatSurf.com plus commentary from BRA Executive Director

PRESS RELEASES | Published Oct 22, 2019 SIMA hosted a Speaker Series event at The Ocean Institute where brand leaders explored the latest in e-commerce strategies. This session was for any industry employee who is looking to enhance or gain new insights on e-commerce performance. BRA Executive Director, Doug Works, attended the SIMA E-Commerce Speaker Series. Above is a photo captured by Doug of @shaunneff speaking about everything from going to the 99 cents store to purchase headbands and beanies that he would sharpie his name on and give to guys like @travisrice and @chadotterstrom to wear (since their contracts did not preclude them from wearing a different brand of headwear) to doing deals with @snoopdogg to getting hired by Target to redo their kids biz to starting his Brand Incubator (Beach House) to his super successful hot tub shorts to him being the 2nd largest shareholder of @sunbum, to the importance of working closely with retailers and more. Such a remarkable event at such an epic venue. Thanks for the invite, SIMA. – Doug Works, BRE Executive Director Shop eat Surf PR continued Speakers included: SHAUN NEFF – Founder – Neff & Beach House Group.  Entrepreneur – Advisor – Investor – VIDEO of his presentation: Shaun Neff’s Monologue at SIMA Speaker Series JAKE KASSAN – Co-Founder and President, MVMT and CODY DEBACKER – Head of Retail Experience, Shopify and Director of Shopify LA – Video of their presentation: Conversation between Jake Kassan and Cody Debacker at SIMA Speaker Series   Event photos   Photos by Jerry Kasai ABOUT SIMA SPEAKER SERIES, POWERED BY GROUP Y Introducing the SIMA Speaker Series, a set of local seminars that will explore pertinent topics brands are facing in...
Solite (BRA Supporting Event Partner) Reinvents Wetsuit Boots via ShopEatSurf.com

Solite (BRA Supporting Event Partner) Reinvents Wetsuit Boots via ShopEatSurf.com

PRESS RELEASES | Published Oct 21, 2019 When you think about it, wetsuit booties haven’t changed much in the last 30 years. Every wetsuit boot on the market is made the same way and suffers from the same drawbacks: they are heavy, leaky, awkward, and don’t last long. Solite boots was founded by two guys, Jamie Meiselman and Tyler Callaway, who grew up surfing frigid Northeastern winters. We knew that booties are the often overlooked key to performance in cold water, so we set out to do one thing better than anyone else: reinvent wetsuit boots. Fit, weight, durability, and warmth are all critical to performance in cold conditions. We asked ourselves, “What if we could find a material and construction that did everything better?” Boots are literally the connection between your board and your body. Any move you make must pass directly through your wetsuit boots. If we can optimize that connection, we can change the game in cold-water performance. We decided to redesign the wetsuit boot from the sole up. Instead of gluing layers of rubber and straps to a neoprene sock, we started with a seamless, injection-molded sole. This sole is made from an exclusive thermo-forming material, which is nearly half the weight and twice as durable as neoprene. We patented our construction, and now we offer the world’s only heat moldable wetsuit bootie. The results in the water have surpassed our highest expectations. Just like custom ski/snowboard boots or hockey skates, custom-fit Solite boots have a precise fit that moves instantly with your foot. Tripping over your toes on takeoffs is no longer an issue. The response is...
Robust Holiday Sales Forecast via NRF Press Release on ShopEatSurf.com

Robust Holiday Sales Forecast via NRF Press Release on ShopEatSurf.com

PRESS RELEASES The National Retail Federation today said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years. “The U.S. economy is continuing to grow and consumer spending is still the primary engine behind that growth,” NRF President and CEO Matthew Shay said. “Nonetheless, there has clearly been a slowdown brought on by considerable uncertainty around issues including trade, interest rates, global risk factors and political rhetoric.  Consumers are in good financial shape and retailers expect a strong holiday season. However, confidence could be eroded by continued deterioration of these and other variables.” “There are probably very few precedents for this uncertain macroeconomic environment,” NRF Chief Economist Jack Kleinhenz said. “There are many moving parts and lots of distractions that make predictions difficult. There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year. Job growth and higher wages mean there’s more money in families’ pockets, so we see both the willingness and ability to spend this holiday season.” NRF expects online and other non-store sales, which are included in the total, to increase between 11 percent and 14 percent to between $162.6 billion and $166.9 billion, up from $146.5 billion last year. The effect of tariffs on holiday spending – either directly or through consumer confidence...