“Outdoor Retailer Releases Education Schedule and Floor Plan For Snow Show” by Outdoor Retailer via Shop Eat Surf (plus free hotel room scholarship opportunity for BRA Retail Members)

“Outdoor Retailer Releases Education Schedule and Floor Plan For Snow Show” by Outdoor Retailer via Shop Eat Surf (plus free hotel room scholarship opportunity for BRA Retail Members)

SAN JUAN CAPISTRANO, California – Outdoor Retailer Snow Show returns to Denver this month with a full schedule of in-person education and a redesigned floor plan structured around The Resource Center, a new information hub to access industry insight directly from experts. Snow Show runs from January 26-28, 2022, at the Colorado Convention Center, and the education lineup and floor plan are now available to help attendees start planning their schedules. “A wealth of resources and learning opportunities are available at Snow Show,” said Marisa Nicholson, Outdoor Retailer Senior Vice President and Show Director. “The new Resource Center will give attendees direct access to critical data, and every education session and new connection can provide the right insight or inspiration to help elevate business. This time together to learn and build relationships is invaluable, and it paves the way to discover more of what the industry has to offer.” Education at Outdoor Retailer brings together industry leaders and subject matter experts to provide attendees with knowledge that can help their business and the industry thrive. The schedule begins with the Snowsports Industries America (SIA) Industry + Intelligence sessions on Tuesday, January 25, the day prior to the opening of Snow Show. The Industry Breakfast kicks off Day 1 with a keynote on “The Art of Impossible” from bestselling author and peak performance expert Steven Kotler. Outdoor Industry Association’s (OIA) daily lunch sessions will feature important community conversations. And programming throughout Snow Show at The Camp and Trend + Design Center will offer retailers, designers, brands, and all attendees an opportunity to learn more on a variety of topics, including design trends, sustainability and climate...
“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...
“East Coast Surfing Hall Of Fame Inducts Class Of 2022” via Surfing Heritage and Culture Center (SHACC) newsletter

“East Coast Surfing Hall Of Fame Inducts Class Of 2022” via Surfing Heritage and Culture Center (SHACC) newsletter

Photo: Mez/ESM The East Coast Surfing Hall of Fame inducted its esteemed class of 2021 yesterday in a ceremony at Surf Expo in Florida. A star-studded class featuring world champs, matriarchs, shapers and media moguls. Congratulations to all those who’s names are now etched in history. East Coast Surfing Hall Of Fame class of 2021: Jeannie Chesser, Bill Hixon, CJ Hobood, Chris Lundy, Danny Melhado, Kristy Murphy, John Parton, Eric Penny, Kathy Philips (Cecil Lear President’s Award), Matt Walker (Media), Spyder Wright (Legends). Learn more Coast Surfing Hall of Fame by clicking this link: https://eastcoastsurfinghalloffame.org We, at Board Retailers Association, love the Surfing Heritage and Culture Center (SHACC). We absolutely appreciate the entire staff for everything that they do to preserve the remarkable culture and history of Surfing and to promote surf shops. BRA would like to sincerely thank Glenn (former SHACC Executive Director) and the epic staff at Surfing Heritage and Culture Center for hosting the BRA Retailer Roundtable Event in November 2019 as well as each of the Supporting Event Partners including Solite Boots, Exchange Collective, Locally, Action Watch and Sambazon. Board specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations participated in this open forum solutions-oriented discussion about the issues and opportunities facing our industry today and in the future. – Doug Works, BRA Executive Director If you are a board specialty retailer interested in either Regular or Distinguished BRA Retail Membership, please complete this super simple join...
“Watch: How a Snowboard is Made at the Never Summer Factory” by Lucky Lopez via Snowboard Mag

“Watch: How a Snowboard is Made at the Never Summer Factory” by Lucky Lopez via Snowboard Mag

You may want to share the following video with your snowboarding customers: Since its inception, Never Summer has made all of their snowboards out of their Denver, Colorado HQ. Attached to the offices and showroom is the factory, which is open to the public for tours during business hours. Mary Lenefsky, assistant marketing director at NS, takes us through the factory and all the stages of making a Never Summer board. If you’ve ever wanted to see the process of how a snowboard is made, you can sign up for a tour by contacting Never Summer via the info on their website. Filmed and edited by Lucky Lopez. Snowboard Mag’s mission is to share the finer things of a lifestyle they call their own, to respect the past and embrace the future. Through storytelling, photos, film, and product, they understand the importance of life in the mountains and in the cities we live. Be sure to bookmark their remarkable website: https://snowboardmag.com/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...
“Director Jacob Rosenberg Discusses His Early Work and the Impact of Skate Videos” by Anthony Pappalardo via ONE37pm

“Director Jacob Rosenberg Discusses His Early Work and the Impact of Skate Videos” by Anthony Pappalardo via ONE37pm

Portrait by Brett Simon Video content is the driver of modern skateboarding, but for being so integral, it’s a relatively young medium that’s still evolving. During the 1980s, Stacy Peralta saw the potential and power of video, creating a string of influential full-lengths for Powell Peralta—the company he co-owned with George Powell—starting with The Bones Brigade Video Show in 1984. But it wasn’t until the early-’90s with the advent of 411 Video Magazine in 1993 and brands releasing video projects en masse that a sea change of how skateboarding media was consumed began.  Filmmaker Jacob Rosenberg spent his teenage years behind the lens, documenting the burgeoning scene around him in Palo Alto, California, filming at skate camps, in the streets, and documenting the next wave of skateboarders who would shape modern skateboarding and change its trajectory forever.  Rosenberg’s passion caught the attention of Mike Ternasky in 1988, who was working with H-Street, a company whose profile was rising in skateboarding and ushering in a new approach and look. Ternasky would later found Plan B skateboards in 1991, a “superteam” whose video output set a new standard in skateboarding, birthing the format of the modern skateboarding video still emulated today. Unfortunately, Ternasky passed away in a car accident in 1994, altering the trajectory of Plan B and for Rosenberg, suddenly leaving him without a friend and mentor.  Rosenberg’s knack for not only capturing tricks but the mood and moments around them became a key part of skateboarding videography’s vocabulary, but as he told me, none of that was premeditated. For Rosenberg, he was a kid given the keys to the kingdom, and energy and...
“If you missed the most recent BRA Retailer Roundtable Panel Discussion at Surf Expo or any of the other three 2021 BRA quarterly webinars, you can view them all right here at no cost” by BRA + Management One

“If you missed the most recent BRA Retailer Roundtable Panel Discussion at Surf Expo or any of the other three 2021 BRA quarterly webinars, you can view them all right here at no cost” by BRA + Management One

Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view all four of these excellent collaborative quarterly webinars below. “5 Things You Need To Know Before Black Friday” (4th Quarter 2021 Collaborative BRA + M1 Webinar) As we begin to plan for 2022, retailers need to focus NOW on key areas in their business to set the stage for success through the holidays and into next year.  Without a doubt, the holiday season will be quite different than last year for both retailers and consumers, so how can you prepare for the unknown? From year-end tax strategies to digital marketing and supply chain moves, retailers will have their hands full in Q4 trying to navigate the challenges. It can be easy to lose sight of what is MOST important and impactful before the new year begins. Our live Q&A includes Paul Erickson of Management One and Doug Works of BRA speaking with Jeff Plattman of CohnReznick, one of the nation’s largest accounting, tax and business advisory firms, to get an informed perspective on how successful retailers need to plan their year-end to be set up for 2022. Push play to view this important 4th Quarter collaborative BRA + M1 webinar “BRA Retailer Roundtable Panel Discussion at Surf Expo – Sept. 2021” (3rd Quarter 2021 Collaborative BRA + M1 Webinar) Concerns about the delta variant contributed to store traffic declines in July, combined with some signs that consumer confidence is wavering. The outlook for business in Q4 is nowhere near certain. In this Board...