Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Are Serrated Surfboards the Future? Koa Smith Thinks So.” by Dashel Pierson via Surfer Magazine Newsletter

by admin | May 2, 2024 | Industry, News, Product Reviews, Surf

Smooth, drawn-out rails? Nah. Koa Smith and Matt Parker are creating something entirely different. Photo: Album Surfboards Hawaiian free-surfer teams up with Album Surfboards creator for an innovative, uncanny new shape. Sir Isaac Newton, so the story goes, was...

“Retailers Are Putting the “Special” Back in Specialty Retail Via Private Label” by Kari Hamanaka via Shop Eat Surf (Executive Edition)

by admin | Apr 30, 2024 | Apparel /Fashion, Brick & Mortar, Industry, News, Private Label, Resources, Surf

All product photos courtesy of Val Surf, Spyder, Jack’s and Quiet Storm. Huntington Beach Pier background: SES file photo. We talk to the owners of Val Surf, Jack’s, Quiet Storm and Spyder about their extensive private label strategies, which helps them control...

“Outdoor Retailer Launches Expansive Hosted Buyer Program” by Bart Schaneman via The Daily

by admin | Apr 14, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market

At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. OR has listened to its exhibitors and is making a substantial investment to bring more buyers to...

“The 11 Most Frequent Forms of Retail Employee Fraud” by Arick Wierson via The Robin Report

by admin | Apr 2, 2024 | Apparel /Fashion, HR, Industry, News, Retail Crime, Retail Strategy, Retail Technologies

Let’s be honest – when it comes to retail fraud, the online world grabs all the attention – and probably justifiably so. In 2022, losses stemming from internet shopping scams and duplicity approached $400 million, according to statistics from the Better Business...

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

by admin | Mar 7, 2024 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...

“SKATESHOP (2021) Movie review” by BRA Executive Director Doug Works plus view trailer & full movie here

by admin | Mar 1, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review

MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...