3 Labor Day Tips for Your Small Business

3 Labor Day Tips for Your Small Business

Even though September may seem light years away, it’s actually much closer than you think—especially for retailers and small business owners. Labor Day falls on September 5th this year, which means one of our biggest weekends is fast approaching. To maximize your profits and end the summer with a bang, there are a number of things you can and should do. Even if you’ve already got your sales plan on lockdown, the following three tweaks can make a big difference. Try them out, and let us know what you think! Give Your Best Customers Something Extra Anyone can offer an additional 25% off the sales rack or a free gift with every purchase. While these are great promotions, offering something extra specifically for your most loyal customers is an excellent way to get them in the store and say thanks. Send a special email to your newsletter list with an exclusive, in-store promotion, and make it something good. This will motivate them to stop at your store when they’re scouring for sales, and will make them feel like a VIP customer, building even more loyalty. Deck the Halls (and the Windows) A holiday is a cause for celebration, so don’t hold back when it comes to décor! Decorate your store, especially your window displays, and encourage your employees to wear patriotic colors. Labor Day is traditionally a fun holiday, meant to honor America’s workforce and thank them for a job well done. This means it’s okay to take a fun, lighthearted approach to the long weekend. Don’t Limit Yourself to the Store If you’re a small business, you’re probably...
It’s Here: 2016 State of Surf Survey!

It’s Here: 2016 State of Surf Survey!

TRANSWORLD BUSINESS WANTS YOUR FEEDBACK ON THE STATE OF THE SURF INDUSTRY: PLEASE WEIGH IN HERE FOR A CHANCE TO BE SELECTED FOR OUR UPCOMING PANEL DISCUSSION AT SURF EXPO Editors Note: For a look at the 2015 State of Surf, purchase the report now. Read more at http://business.transworld.net/features/2016-state-surf-retailer-survey/#DbQZJhCfB1Wz3BvT.99...
5 Reasons to Join SIA Today

5 Reasons to Join SIA Today

The Board Retailers Association is dedicated to promoting and supporting the world of board sports in every possible way. One of our methods is by connecting our members to other organizations with a similar mission. Today, we want to draw your attention to SIA. SnowSports Industries America (SIA) is the only non-profit, member-owned trade association that represents suppliers and service providers of consumer snow sports. Founded in 1954, it counts constituents in the retailer, rep and resort communities among its members. The organization offers its members a number of amazing benefits, which can help your individual business and the snow sports community as a whole survive and thrive. These benefits include: Research As a member of SIA, you’ll enjoy free access to the latest and greatest industry research. From important marketing trends to hidden opportunities, SIA will give you the knowledge you need to make a difference in your community and industry. Resources SIA has a comprehensive media database and directory that can help you increase your visibility—and your sales potential. The organization also offers public relations assistance, which can be especially useful for smaller businesses that don’t have a dedicated PR department. Snow Show SIA’s Snow Show is the only trade show dedicated to the snow sports industry—and it’s only open to SIA members. Each year, over 18,000 industry members attend it, making this an event you can’t afford to miss! Discounts SIA offers great discounts to its members on everyday costs, such as FedEx shipping, freight, car rentals, booth warehousing, and more. They also offer exclusive package exhibit booths. These discounts make it easier to accomplish your...
SHACC To Present Lifetime Achievement Award To Cecil Lear

SHACC To Present Lifetime Achievement Award To Cecil Lear

Cecil Lear Co-Founded Eastern Surfing Association in 1967 And Played A Key Role In Introducing Surfing to Eastern United States. Award Will Be Presented At the SHACC National Luau, Friday August 21st at the Reagan International Trade Center in DC. The Public is invited and tickets are available at www.surfingheritage.org   Surfing Heritage and Culture Center announced today that Cecil Lear has been selected to receive the SHACC Lifetime Achievement Award for a career spent spreading the love of surfing across the Eastern United States.  A natural salesman, Cecil’s first step before riding a wave came a little closer to home. “It took me a little while to talk my wife into letting me spend $125 for the first surfboard in our area of New Jersey,” Cecil Lear explained.  “Once it arrived in the mail from Hobie, and I learned to ride it, I knew this was a sport everyone needed to try.” Shortly after learning to surf, Cecil began to work with his friends to organize the sport into a community that spanned the Eastern United States and ultimately founded the Eastern Surfing Association in 1967.  With Cecil vision and leadership, the ESA grew to become the world’s largest amateur surfing organization. “From helping set up the first surf friendly beaches, to co-founding the ESA, Cecil has worked tirelessly to build the sport and community of surfing,” said Dick Metz, Co-founder of the Surfing Heritage and Culture Center.  “Cecil is a legend of surfing and we here at the Surfing Heritage and Culture Center are honored to recognize his achievements on behalf of thousands of surfers.” First given to...
Gearing Up for Surf Summit 18

Gearing Up for Surf Summit 18

The Surf Summit conference is less than two weeks away. This annual four-day, three-night event is always a great opportunity to learn, share ideas, and network with others involved in the surf industry—not to mention enjoy the beauty of Mexico and catch some awesome waves. (You know what they say about all work and no play…) As you start packing your bags and deciding which bathing suit could pass for business casual, we thought we’d take this opportunity to look back on last year’s Summit. Beyond the incomparable networking and relationship building, there are a few signature Surf Summit elements that we just can’t get enough of. If you were there, it’ll be a walk down memory lane. If this is your first Summit, it will give you an idea of what to expect and how to make the most of your time in Los Cabos. The Return of DJ Tina T Everyone’s favorite DJ Tina T will be back this year with her rocking beats. Voted Las Vegas’s “Best Female DJ” in 2010, 2011, and 2012, she’s known for mixing top 40, hip hop, 80s rock, house, and electro, and will be treating Surf Summit attendees to a nightly performance that will have you moving and shaking all night long. It’s a Surf Summit tradition you won’t want to miss! Transworld Business SURFari If you’re not out catching your own waves, this much-beloved event will take place Thursday morning, and it’s a great opportunity for beginners to learn their way around a surfboard with the help of talented instructors. Not only is Los Cabos an excellent place to learn how...
Put Agenda Long Beach on Your 2015 Bucket List

Put Agenda Long Beach on Your 2015 Bucket List

Comprehensive Look at Fresh Faces and Influential Players Agenda Long Beach (January 5-6) will feature the best of both worlds: an awesome mix of the new, up-and-coming curated brands that everyone’s talking about PLUS over 750 of the leading and most influential brands that we already know and love. They do a pretty sweet job with all of the teaser Facebook posts. Definitely worth the scroll. Introductions & Catch ups The entire industry will be under the same roof for two days, and it’ll be the perfect mix of work and play. You’ll have a decent chunk of time to discover new products and share those innovative ideas in a laid back atmosphere where you’ll really business done and create worthwhile connections along the way. Register: Buyers, Distributors, Press and Pre-Approved Exhibiting Staff can Register Here Travel: Check out Agenda’s Discounted Hotel Rates Location, Location, Location Downtown Long Beach, which is right next to the Long Beach Pike, makes for a perfect couple of days to be at Agenda. Centrally located directly between Los Angeles and Orange County, Long Beach exists as a point of intersection between action sports and streetwear. Fitting, since it is the flagship show with the most diverse product offering in lifestyle, streetwear, sneaker, surf, skate, women’s & contemporary brands. . Agenda’s On Top of Their Game Agenda Long Beach is attended by 10,000+ buyers, media, distributors, and influencers from 49 states and 50 countries, and every aisle is guaranteed to be filled. AGENDA Emerge AGENDA Emerge, January 6, 2015 – 6-10PM, is a new creative and brand building conference where industry insights and business...