5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in...
4 Ways to Make a Shoppable Instagram 

4 Ways to Make a Shoppable Instagram 

Right now, one of the best social media platforms for your business is Instagram. A visual network with outstanding engagement, it’s a great place to connect with customers and build brand awareness. The only downside is that Instagram doesn’t allow users to sell directly on the platform. The best you can do is direct people to the link in your bio and hope they find the product you’re featuring in your image. Since Instagram’s inception, this has been an awkward reality for businesses, which is why a number of startups have decided to develop alternatives that make Instagram shoppable. Below are four companies that have created effective solutions for fairly low monthly fees. Check them out, experiment, and see which one works best for you. Like2Buy Like2Buy was created by marketing tech company Curalate. According to their website, Like2Buy “makes it easy for consumers to buy from Instagram by connecting engagement with Instagram videos and images to traffic and revenue—instantly.” This is accomplished by using the one live link Instagram allows (in your bio) to link to a gallery of shoppable images that are ecommerce-enabled through your online store. Have2Have.It Have2Have.It is similar to Like2Buy. It creates a link that takes your followers to a shoppable, curated page that has the same look and feel of your business’s Instagram feed. The only difference is that this one is allows them to tap the images for direct links to the products they love, driving customers directly to your ecommerce platform. LIKEtoKNOW.it Popular among fashion bloggers, LIKEtoKNOW.it embeds product credits with an affiliate link. As soon as a user “likes” a photo...
5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. 1. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. 2. Create internal links within your website. Internal linking helps...
Why Your Business Needs a Google+ Page

Why Your Business Needs a Google+ Page

When it comes to social media, Facebook is usually the first thing that comes to mind, followed closely by Twitter, Instagram, Pinterest, and maybe LinkedIn. You probably don’t think of Google+, and that’s a shame. It turns out this platform has some great perks, especially if you’re a business, brand, or retailer. Wondering what Google+ can do for you? Allow us to explain. Send the Right Message When you create a Google+ page for your business, it serves as your public identity and a central place to share your expertise and knowledge. Google+ has approximately 300 million monthly active users, but the level of engagement isn’t all that high—on average, users spent about 7 minutes per month on the site. While 7 minutes might not seem like a lot, what they’re doing during that time can make or break your business. Searching for goods and services. Looking up business hours. Reading reviews. Google+ automatically creates a page for your company, but until you step in and take control, that page will look barren, empty, and closed for business—not exactly the message you want to send to potential customers and clients. Improve Your SEO Google+ is a Google product. Seems obvious, right? Something that might not be quite as clear is the fact that Google indexes Plus pages almost as soon as they’re published. It can also index more information, because data isn’t blocked or hidden within another social network, such as Facebook or Twitter. This means having an active and robust Google+ business page will help you rank higher in search results. In many cases, a business’s Google+ page...
Periscope and the Power of Live Streaming Video

Periscope and the Power of Live Streaming Video

Since Periscope, the latest live streaming video app, was launched a few months ago, brands, businesses, and regular users have been experimenting with its possibilities. After all, the ability to broadcast live video to the Internet from your smartphone is unique, exciting, and rife with opportunity. Cindy Whitehead, of Girl is Not a 4 Letter Word, says Periscope is especially important for female skateboarders. “Next time there is a demo or a just few girls skating in a mainly guys contest and the girls are not included in the live feed, it will give all of us the ability to shoot video LIVE from the event and share it as it happens on the Periscope app,” she explains. “There’s no 15 second cut off like Instagram or uploading after the fact, like Facebook. It’s like your own personal webcast that goes out worldwide and that is powerful.” While many people are embracing the freedom and power that live streaming video provides, others in the sports industry aren’t so enthused. As GeekWire explains, “Given the insane amount of money networks spend for TV broadcast rights, are sports teams even allowed live stream their own games with an app like Periscope? Can fans do the same from their seats? And what other impacts will Meerkat and Periscope have on the sports world?” It’s an interesting question, one that will take some time to answer. As for retailers and business owners, the opportunities are different. There are a number of ways you can promote your store via live streaming video—here are just a few. How-To Videos. Live demonstrations and informational videos are a great way to use Periscope to connect...
5 Instagram Accounts All Board Retailers Should Follow

5 Instagram Accounts All Board Retailers Should Follow

The mission of Board Retailers Association is to “consolidate the voices, experiences and visions of boardsports retailers into a cohesive organization.” While this includes activities like providing quality information and services to our members, it also includes things like celebrating the people in our industry who are doing a great job so we can follow their lead. Today, we’re doing that by highlighting some of the brands and business that are making the most of Instagram. An integral part of any social media strategy, Instagram is a great way to connect with your community and market your business. And since a picture is worth a thousand words, we thought it would be best to show you some of the best ways board retailers are using this platform. Kelly Slater If you on Instagram, you’re probably following Kelly already. But just in case, his mix of humor, killer GoPro shots, and behind-the-scenes moments are exactly what Instagram was made for. TransWorld SKATEboarding   Tons of short videos, great retro shots, and a huge community of over 474K followers, Transworld SKATEboarding’s daily feed is the perfect compliment to their print magazine. Frequency TSJ Frequency TSJ is “the true voice of snowboard culture in a collectible, tabletop coffee table format.” Their Instagram account, on the other hand, is a daily tribute to snow sports with over 5,000 followers. Follow them and you’ll see why! Tower Paddleboards Tower may sell paddleboards, but their Instagram account sells the SUP lifestyle like no one else. Their gorgeous images and action shots of the paddleboards in action will have you itching to get out on the...