“Retailers Adapting Digital Marketing Strategies for Customer Acquisition, Retention” by Joe Keenan via Total Retail

“Retailers Adapting Digital Marketing Strategies for Customer Acquisition, Retention” by Joe Keenan via Total Retail

More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep consumers’ attention and business, driving both customer acquisition and customer retention efforts. As a result of shifting consumer behaviors and the impact they have had on retailers’ marketing strategies, Total Retail, in conjunction with SMG, a leading experience management firm, recently produced a new report, The Changing Consumer: Adapting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer. The comprehensive report addresses how retailers must adapt their marketing tactics to acquire and retain digital-savvy, channel-agnostic shoppers. To start, brand style, content tone, and other elements of a retailer’s marketing strategy must be consistent across all digital channels. The consumer needs to recognize at first glance the brand they’re hearing from. Emails confirming orders, advertising a special promotion, announcing a new product launch, etc., need to share consistent brand styles and tones, creating a familiar feeling for the recipient. If a customer goes into a brick-and-mortar store, their experience and how it makes them feel is likely going to be the same regardless of what task they went in to accomplish. This can be achieved digitally as well. Social media, text messaging, affiliate marketing, etc., all need to be consistent to ensure customers are associating the messaging they receive with your brand. As mentioned previously, consumers are habitual. Therefore, if they’re familiar and comfortable with your brand, they will think of it when they need something and return to make repeat purchases. Related...
“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail

“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail

Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump of 35 percent. It only makes sense that people would start using social media to not only find and explore items, but also to buy them. After all, social platforms such as Snapchat and TikTok have taken on a digital “hangout” role, especially for younger audiences. Being able to snag a deal without leaving a favored platform removes barriers and increases convenience. Social commerce isn’t just attractive because it’s easy for consumers, though. It’s also exciting because it can replicate the feelings elicited during in-store shopping — but virtually. Consumers can interact with brands in real time through likes, comments, direct messages (DMs) and chatbots. They can also share their “finds” with followers, creating opportunities for retailers to enjoy organic cross-pollination. From the retailer’s perspective, social commercemakes just as much sense — particularly for companies in tangible product categories like electronics, apparel, home decorations, jewelry, and cosmetics. Why? The business basically has a built-in pipeline to consumers without the need for a physical location. Additionally, most brands already have a social presence. Therefore, adding social e-commerce into the mix by using Facebook Shops, Instagram Shops, or a third-party integration doesn’t involve a giant leap or learning curve. Related story: The Power of Social Media, Video and Storytelling for Two Blind Brothers Crafting Your Own Social Commerce Strategy Nevertheless, brands shouldn’t underestimate the need to map out their social...
Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise during the COVID-19 pandemic, however store closures impacted the 1-on-1 personalization of in-store experiences, while supply chain disruptions altered buying forecasts for upcoming seasons. To survive in 2020, retailers were forced to embrace the adaptation of e-commerce, but how can board retailers successfully navigate the new retail landscape in 2021 with a larger focus on e-commerce? Achieving success in an increasingly digital era DOES NOT mean throwing away the traditional retail fundamentals, but augmenting the existing processes with new capabilities that adapt to the new landscape.View the on-demand webinar by pushing play in the box below to learn about the e-commerce strategies that are working to help board retailers meet and exceed pre-COVID benchmarks, while building a solid foundation for the years ahead: “Alan Roseman at Management One has been a great partner to have for my business. He helps not only manage inventory and cash flow but has proven to be a valuable consultant on marketing, expansion, hiring, advertising and just about anything a small business owner may be dealing with.”—Dan Hasselschwert, Ossie’s Surf Shop “Management One has transformed our business! After running our retail stores for many years and having the constant concern of cash flow, we needed to find a better way. Management One provided that way. Our business has truly reached the next level of success and continues to grow.”—Dave Carlson, Unlimited Skate and Snow Click on...
“SMS Marketing 101: Marketing that gets a response” via BRA Supporting Vendor Partner Podium

“SMS Marketing 101: Marketing that gets a response” via BRA Supporting Vendor Partner Podium

Want to reach your potential customers in real-time? Want the edge on your competitors? It’s time to think about SMS. This step-by-step guide will walk you through everything you need to know to begin within minutes.  Take a look and start reading! Here is the link: https://learn.podium.com/eb-SMS-marketing-101/?utm_campaign=BoardRetailers2021&utm_medium=partner&utm_source=refp If you are currently a BRA Regular or Distinguished Retail Member, you can email doug@boardretailers.org to receive the Podium 2021 State of Reviews Report. If you are not yet a BRA Regular (no cost) or Distinguished Retail Member, please complete the super simple join form  Shortly after it is received, we will email you the report as well as the link to access the BRA Office Depot Preferential Pricing Program and more. BRA note: We are very pleased to announce that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, be sure to email me. – Doug Works, BRA Executive...
“Postmates looks to solve local retail’s last mile” by Tom Ryan of Retail Wire

“Postmates looks to solve local retail’s last mile” by Tom Ryan of Retail Wire

Postmates, the Uber-owned on-demand delivery platform, has introduced a new service supporting the last-mile needs of local retailers. Under the program, Shop, local retailers create a virtual storefront on Postmates’ app, where they’ll be able to showcase their inventory with organized, configurable catalogs that feature high resolution images. Postmates will provide the retailer with a tablet to manage available inventory. Customers get access to a variety of options for getting their orders, including home delivery and in-store or curbside pickup. Delivery and service fees range from $4.99 for standard delivery to $12.99 for priority. Unlimited subscribers receive free delivery. Mike Buckley, who recently joined Postmates as SVP of business to guide the effort, told Glossy that Shop is designed to help local retailers meet heightened expectations for speedy online delivery created by Amazon Prime as well as to alleviate expected pressures from major carriers around shipping constraints this holiday season. “Our intuition is that there’s going to be a lot of interest in beauty, personal care, home goods, apparel and more frequently [shopped categories], like flowers and hardware,” he said. “We’re trying to create a fun, curated shopping experience.” Mr. Buckley, formerly VP, digital commerce operations & new business models at Nike, also expects the service to support flash sales, exclusive “drops” and other limited-time campaigns. “We think we can drive engagement to these merchants and create calls to action,” he told TechCrunch. The move enables Postmates, acquired by Uber in July for $2.65 billion, to expand further beyond its core food-delivery offering and positions the platform as an online marketplace for mobile shoppers. Shop’s introduction starts in Los Angeles with nearly 50 retailers, including...
“FREE DROP SHIP COMMERCE FROM EXCHANGE COLLECTIVE”

“FREE DROP SHIP COMMERCE FROM EXCHANGE COLLECTIVE”

BRA Supporting Vendor Partner, Exchange Collective, is here to help our BRA Retail Members BELOW IS A MESSAGE FROM OUR FRIENDS AT THE EXCHANGE COLLECTIVE. With retailers having to shut down, Exchange Collective wants to help be a part of a proactive solution to what is going on.  We believe if we work together with brands and retailers during this uncertain time, we can build a better retail landscape now and for the future. We are offering a free drop ship commerce solution for retailers that don’t have anything right now.  We are also onboarding brands for free, to provide this drop ship capability for the retailers. This will increase the number of brands a retailer can offer their customers. What we need from you is to spread the word. Please, share this with all the brands and retailers you are connected with. Here is a link you can share. We will work with all retailers and brands to get them going as fast as we can. We are dedicated to making a positive change to how brands and retailers work together. Lastly, if you or someone you know wants to get involved please let us know.  There are many ways to be a part of this. We cannot do this alone and it will take a collective effort to provide customers the best experience possible. ThanksDave and Dan PankratzCo-FoundersLearn more by clicking this...