SIMA to Host E-Commerce Speaker Series Event on Oct. 15th via SES press release

SIMA to Host E-Commerce Speaker Series Event on Oct. 15th via SES press release

PRESS RELEASES | Published Oct 2, 2019 Join brand leaders in exploring the latest in e-commerce strategies. This session is for any industry employee who is looking to enhance or gain new insights on e-commerce performance. SPEAKERS: JAKE KASSAN – Co-Founder and President, MVMT SHAUN NEFF – Founder – Neff & Beach House Group.  Entrepreneur – Advisor – Investor CODY DEBACKER – Head of Retail Experience, Shopify and Director of Shopify LA TICKETS
: $50 – SIMA Members $65 – Non-Members Pre-registration is required and space is limited. Registrations are final and not transferrable between dates. Deadline to register is 5 pm, Sunday October 13th! LOCATION: The Ocean Institute 24200 Dana Point Harbor Dr. Dana Point, CA 92629 TIME: 
2:30 pm to 3:00 pm – Check In, Networking, Drinks & Light Apps 3:00 pm to 6:00 pm – Welcome, Speakers & Networking REGISTRATION at https://sima.com/speaker-series-ecommerce/ ABOUT SIMA SPEAKER SERIES, POWERED BY GROUP Y Introducing the SIMA Speaker Series, a set of local seminars that will explore pertinent topics brands are facing in the changing marketplace. Seminars will feature experts from leading, progressive industries to show brands how to expand their reach and foster growth. In addition to seminars, the series will also feature open discussions and conversations around challenges brands are facing and opportunities to collaborate with fellow attendees to develop...
5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in...