“Photos and links to video of the SIMA E-Commerce Speaker Series Event” via PR from ShopEatSurf.com plus commentary from BRA Executive Director

“Photos and links to video of the SIMA E-Commerce Speaker Series Event” via PR from ShopEatSurf.com plus commentary from BRA Executive Director

PRESS RELEASES | Published Oct 22, 2019 SIMA hosted a Speaker Series event at The Ocean Institute where brand leaders explored the latest in e-commerce strategies. This session was for any industry employee who is looking to enhance or gain new insights on e-commerce performance. BRA Executive Director, Doug Works, attended the SIMA E-Commerce Speaker Series. Above is a photo captured by Doug of @shaunneff speaking about everything from going to the 99 cents store to purchase headbands and beanies that he would sharpie his name on and give to guys like @travisrice and @chadotterstrom to wear (since their contracts did not preclude them from wearing a different brand of headwear) to doing deals with @snoopdogg to getting hired by Target to redo their kids biz to starting his Brand Incubator (Beach House) to his super successful hot tub shorts to him being the 2nd largest shareholder of @sunbum, to the importance of working closely with retailers and more. Such a remarkable event at such an epic venue. Thanks for the invite, SIMA. – Doug Works, BRE Executive Director Shop eat Surf PR continued Speakers included: SHAUN NEFF – Founder – Neff & Beach House Group.  Entrepreneur – Advisor – Investor – VIDEO of his presentation: Shaun Neff’s Monologue at SIMA Speaker Series JAKE KASSAN – Co-Founder and President, MVMT and CODY DEBACKER – Head of Retail Experience, Shopify and Director of Shopify LA – Video of their presentation: Conversation between Jake Kassan and Cody Debacker at SIMA Speaker Series   Event photos   Photos by Jerry Kasai ABOUT SIMA SPEAKER SERIES, POWERED BY GROUP Y Introducing the SIMA Speaker Series, a set of local seminars that will explore pertinent topics brands are facing in...
“HOW SHOULD BRANDS BE RELEASING THEIR VIDEOS?” by ALEXIS CASTRO via JENKEM MAG

“HOW SHOULD BRANDS BE RELEASING THEIR VIDEOS?” by ALEXIS CASTRO via JENKEM MAG

Without a doubt, the biggest and most popular skate media partner today is Thrasher, which boasts the highest following of any skateboarding outlet at over 5 million Instagram followers and over 2 million YouTube subscribers. This wasn’t always the case, but after Thrasher began uploading solo parts like Mark Suciu’s “Cross Continental” and full videos like 5Boro’s Join, Or Die to their YouTube account in 2012, they set the blueprint for what would become the dominant trend in skate video releases. That is, brands giving away their video content to publishers instead of publishing it themselves. The success of these early web-hosted parts and full-lengths, measured in view counts, likes, and positive comments, was a good proof of concept for brands to stop focusing on releasing their own content. Brands and skaters realized if they gave Thrasher and other media partners footage to run and help keep their sites afloat, they had a better chance of reaching huge audiences in the ever-expanding and finicky online environment. It’s unclear exactly what else brands get in exchange from giving their content to publishers—aside from the higher view counts—so we asked some people who have promoted videos through Thrasher to help us understand what makes them an attractive option and what brands may be potentially risking in the process. Some of the other benefits can be difficult to quantify, but they’re still very real. Richie Valdez, who has spent the last two years managing Welcome’s team and video department, explained that there’s an intangible, personal incentive for skateboarders to be featured on certain sites. “I think for the team riders especially, they’re like, ‘Oh, is this gonna be on Thrasher?’ I think that gives the people...
5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in...