“HOW SHOULD BRANDS BE RELEASING THEIR VIDEOS?” by ALEXIS CASTRO via JENKEM MAG

“HOW SHOULD BRANDS BE RELEASING THEIR VIDEOS?” by ALEXIS CASTRO via JENKEM MAG

Without a doubt, the biggest and most popular skate media partner today is Thrasher, which boasts the highest following of any skateboarding outlet at over 5 million Instagram followers and over 2 million YouTube subscribers. This wasn’t always the case, but after Thrasher began uploading solo parts like Mark Suciu’s “Cross Continental” and full videos like 5Boro’s Join, Or Die to their YouTube account in 2012, they set the blueprint for what would become the dominant trend in skate video releases. That is, brands giving away their video content to publishers instead of publishing it themselves. The success of these early web-hosted parts and full-lengths, measured in view counts, likes, and positive comments, was a good proof of concept for brands to stop focusing on releasing their own content. Brands and skaters realized if they gave Thrasher and other media partners footage to run and help keep their sites afloat, they had a better chance of reaching huge audiences in the ever-expanding and finicky online environment. It’s unclear exactly what else brands get in exchange from giving their content to publishers—aside from the higher view counts—so we asked some people who have promoted videos through Thrasher to help us understand what makes them an attractive option and what brands may be potentially risking in the process. Some of the other benefits can be difficult to quantify, but they’re still very real. Richie Valdez, who has spent the last two years managing Welcome’s team and video department, explained that there’s an intangible, personal incentive for skateboarders to be featured on certain sites. “I think for the team riders especially, they’re like, ‘Oh, is this gonna be on Thrasher?’ I think that gives the people...
5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in...