Twitter is Changing. Is Your Business Ready?

Twitter is Changing. Is Your Business Ready?

The more things change, the more they stay the same—unless we’re talking about Twitter. Over the last few months, the social networking site has made some changes to their platform that could be good news for retailers—if we take advantage of them. Here’s what you need to know to get started. Twitter Video A few weeks ago, Twitter began allowing users to record, edit, and share 30-second long videos directly on Twitter, without ever leaving the app. This makes it easier than ever to instantly share rich, engaging content with your followers. Want an even more immediate app? Try Periscope, which allows users to share live streams of their videos, as events unfold. If you’re a business, there are many ways to take advantage of these features. For example, you can respond to tweets with a short video, which is a great way to add a memorable human element to your online interactions. You can also share short videos of new products in use, behind-the-scenes clips from your team, and adventures that you know your audience will appreciate.  Capturing exciting moments in real time is an even better way to engage your audience and make them feel as if they’re part of an event as it’s happening. Group Messaging In January, Twitter rolled out a group messaging function. This allows users to start conversations with up to 20 people at once, regardless of whether those users follow one another. For businesses, this is great news. For example, you can now facilitate a discussion between followers via group chat, singling your favorite followers out, making them feel special, and even...
TransWorld Business Spotlights 30 Shops in 30 Days

TransWorld Business Spotlights 30 Shops in 30 Days

In the midst of an era dominated by ecommerce, there is still an undeniable need for family-run, brick and mortar board shops. Nothing can replace the nostalgic feeling you get when you walk into a local surf shop, and are warmly greeted by their friendly staff, excited to chat about the recent swell while you’re purchasing a bar of wax. That moment defines this unique culture and drives the action sports industry. It’s what keeps us paddling out, even on flat days, just to get our feet wet. In honor of these specialty retailers, TransWorld Business, a leader in boardsports news, has launched a new feature entitled 30 Shops in 30 Days. Throughout this month-long series, TransWorld Business will highlight a new shop every day. Each spotlight will feature the shop’s unique story through an exclusive interview and a behind-the-scenes tour. To kick off their 30 Shops in 30 Days series, TransWorld Business chatted with the crew from Sawyer Land and Sea Supply in Santa Cruz, California. Since then, they’ve featured shops around the nation, including Cleanline Surf Shop in Oregon, Bikle’s Snow, Surf & Skate in Maryland, Wetsand Surf Shop in California and many more! For 30 days, TransWorld Surf is giving shops across the country a loud voice in this noisy, online world. Support your local shop and checkout the TransWorld Business #30Shopsin30Days featured series. Own a board shop? Join the Board Retailers Association and find out how we help protect specialty retailers and the board sports...

National Retail Federation Reports Strong Thanksgiving Holiday Sales

According to NRF, the National Retail Federation, one-third of consumers shopped online this past holiday weekend, leaving two-thirds in stores to take advantage of the many discounts and sales available nationwide. Early reports indicate that retail sales are 8.7% above last Thanksgiving weekend. It’s hard to tell whether this Black Friday’s success is a clear indicator of upcoming holiday sales through Christmas. We’ll have to wait and see. Be sure to check back here for additional updates on retail sell-through over...

Spyder Launches New Retail Merchandising and Ordering Platform Technology

As posted on Malakye at http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=4&ID=3389 For 30 years, Spyder has been renowned for integrating highly technical and fashionable ski gear. Spyder and the athletes that use the gear embody a true passion for performance and functionality. In conjunction with Seattle-based firm BKWLD, Spyder is now applying that same passion to push the limits of their B2B efforts. Named Elastic and branded SPYN by the team at Spyder, this merchandising and ordering platform is designed to simplify and enhance the sales rep/retailer relationship, while offering an opportunity for the Spyder brand to build a differentiating brand presence within the B2B realm. Ultimately, this platform allows Spyder and their retailers a more efficient and environmentally responsible way to place and manage orders, digitally merchandise product groups and color stories, and run detailed reports, all while creating time efficiencies and maximizing sales. Retailers can peruse SPYN at anytime and anywhere they have access to their computer. Spyder recently challenged BKWLD to develop the technology for online use and for the ubiquitous iPads. Among numerous capabilities, the platform operates offline and online, and is optimized for Windows, Mac, and mobile devices. Spyder is the first and only brand using the iPad capacity. “It has been a thrill for us to work with such a progressive brand,” stated Josh Reddin, vice president of BKWLD/Elastic. “It is our mission to work with a handful of category leaders that allow us to provide them the most complete and brand defining tool on the market.” Spyder is equally as enthusiastic to launch an innovative new resource to its retailers. “By working together, Spyder and BKWLD have...

Vote Today for Transworld Business Retail Awards

TransWorld Business is kicking off its 2010 Retail Awards and they need your help. These awards recognize the core shops that have done the most this year to support core action sports retailers so log on to the link below for a quick (we’re talking under two minute) survey and let your voice be heard! http://www.zoomerang.com/Survey/WEB22BE3SKXCV5 The deadline for your vote is Tuesday, November 30, so get on it. The winners of the Industry and Retail Awards (that’s right, shops are nominating you too) will be announced in the January issue of TransWorld Business. Thanks for your...

BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE

FOR IMMEDIATE RELEASE Contact: Melissa Clary (BRA) Company: Board Retailers Association (BRA) Phone: 910.509.7475  x. 1005 Email: melissa@boardretailers.org Website: www.boardretailers.org BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE SURF, SKATE AND SNOW RETAIL REMAIN HEALTHY AS INDUSTRY GEARS UP FOR BIG HOLIDAY SEASON It is with great fondness in our hearts, and enthusiasm for what the future holds, that the Board Retailers Association (BRA) announces a change in the action sport industry tradeshow landscape on the West Coast. Since 1981, the Action Sports Retailer Trade Expo (ASR) has been the centralized location for the surf and skate manufacturing and retail community. Nielson Media, the parent company of ASR, announced yesterday that Action Sports Retailer has ceased operations and will be cancelling all upcoming tradeshows including January 2011. “The cancellation of ASR is certainly bittersweet for me,” said BRA Co-Chair and Co-Owner of Surfside Sports, Duke Edukas. “On one hand, an iconic tradeshow that has helped retailers like myself build their shop over the years is gone, and on the other hand, our industry has the opportunity to design an event format that meets the needs of our modern day business models.” As an industry partner with ASR, BRA has been heavily involved in this decision, and has worked closely with ASR over the years, as well as SIMA and IASC, to meet the demands of a changing industry. This includes mass shifts in manufacturing production schedules, technological and product developments, an increased need for retail-focused educational programs, and the addition of Class@ASR, Crossroads and Sacred Craft. As the action sports industry continued to...