“Mobile retail aspires to attain food truck-like popularity” by Tom Ryan via Retail Wire

“Mobile retail aspires to attain food truck-like popularity” by Tom Ryan via Retail Wire

Mobile retail is at the early experimental phase of development, but operators are looking to achieve the same level of acceptance as food trucks have achieved in the restaurant space. The Lovesac Company, the home furnishing brand known for its adaptable Sactionals couches, just launched Mobile Concierge in the Seattle and Washington, D.C. areas. Customers schedule a visit from the van and, inside, receive live demonstrations, see the latest innovations, touch and feel fabric cover options, and design their own Sactionals setup to fit their space and style. Mobile Concierge builds on the growing use of showroom and virtual appointments, as well as interactive Facebook Live demos over the last year. “We wanted to create a new way for customers to shop our products, free from the stress of busy shopping centers and limited parking,” said Shawn Nelson, Lovesac CEO and founder, in a statement. “We decided to bring the showroom right to the customers’ home with a one-on-one, tailored shopping experience. Santa, created by former Wework veterans, recently debuted in Texas with two trucks canvassing Plano and Frisco. The trucks offer a weekly-rotating range of fashion, beauty, tech, home décor and gifts with a focus on locally-made. The initial idea was to offer front door exchanges to eliminate the hassle of online returns, but Santa’s mobile trucks also enable customers to try on clothing and see how décor looks in their homes before purchasing. Customers see the merchandise on the Santa app and are notified when the truck will be in their area. “Santa is an attempt to create a new kind of physical store that moves around and...
“Trek and Locally Hit the Road Together” by Mike Massey via Locally.com

“Trek and Locally Hit the Road Together” by Mike Massey via Locally.com

Consumer Behavior is Changing One of the most inescapable business themes of the past decade is the evolution of consumer shopping behavior. Nearly every business news story about consumers involves the application of new technology to everyday life. Whether it is something as simple as reserving a table for dinner or as complex as renting a vacation home in a foreign currency on the other side of the world, internet-based technologies have raised the bar for what’s expected in day-to-day commerce. Locally was founded by a group of retailers in 2013 to address the gap between what evolving consumers expect and what’s needed for local retailers and their suppliers to thrive. Identifying the Problem for Retailers When we read stories about how these changes have affected various industries, physical retail is often held up as an example of an industry that has failed to stay current with technology-based solutions. Stores have limited hours, significant physical location costs, a smaller assortments of merchandise, and usually require shoppers to get in a car and come to them. It’s easy to see why pundits would expect physical retail to be toppled by a more modernized shopping paradigm. Still, these issues are not insurmountable, and physical retail continues to play a major role in shopper behavior (arguably the largest). Stores like Apple and Lululemon that have combined digital and physical retail have absolutely thrived in recent years. It seems that having physical locations near customers is less of a problem than creating digital connections to shoppers. Locally has served as a natural extension of our business – and aligns perfectly with our goal...
“Jump on Board with Locally” by Callista Tufankjian

“Jump on Board with Locally” by Callista Tufankjian

 Come ride the Locally wave Are you Looking for a new way to connect brands, shoppers and retailers? Locally is your answer. Locally is a dynamic store and product locator company with thousands of retailers integrated providing shoppers with nearby, in stock products throughout multiple channels. Retailers, if you haven’t already heard of Locally, let’s dive in and learn more about our latest technology and advancements. How will this help your business?  Locally’s mission is to help retailers surface their in-stock merchandise to nearby online shoppers by using digital marketing tactics, merging brand-provided digital product content with POS stock information. We connect shoppers to local stores that currently have the product they are looking for in-stock. Our platform keeps the workload for stores low, while driving new online shoppers into the door. Our platform closes the gap between retailers, shoppers and brands. We strive to bring everyone together.  Keep your customers happy  It is key to keep your shoppers happy, especially during a pandemic. Locally is all about convenience. We make it simple for any size retailer to offer in-store or curbside pickup and/or same day delivery to their community. Locally also displays local events, store hours and many more features. These advancements will help keep your customers satisfied. People live very busy lifestyles and Locally will save everyone time. Locally is here to simplify the shopping experience for the consumer and the retailer!   Shopping Locally is the way to be Shopping at your favorite local shop is the best way to support your community. Locally permits retailers to broadcast what they have in stock to local consumers. Without...