by Board Retailers Association | Mar 12, 2023 | Customer Loyalty, Data Driven Performance, E-Commerce, m-commerce, Omnichannel, Retail Strategy, Retail Technologies
Credit: Getty Images Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion...
by Board Retailers Association | Mar 10, 2023 | m-commerce, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media
Retrieved from Piqsels. Dive Brief: The livestream e-commerce market will reach $31.7 billion by the end of this year, nearly triple its size in 2021, according to a report by Coresight Research and Bambuser. The report projects that the market will reach $67.8...
by Board Retailers Association | Feb 16, 2023 | m-commerce, News, Predictions, Retail Technologies, Social Commerce, Social Media
Image Retrieved from Instagram Instagram is sunsetting live shopping on March 16, according to a post on its website. The move is the latest in a series of commerce-related pullbacks from the Meta Platforms app and follows the removal of the Shop tab from its...
by Board Retailers Association | Jan 17, 2023 | m-commerce, Retail Technologies, Social Commerce, Social Media
Ivy Liu Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some...
by Board Retailers Association | Jan 13, 2023 | E-Commerce, Industry, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media
Permission granted by Meta Dive Brief: Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site. A Meta spokesperson...
by Board Retailers Association | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media
With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....
