Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“TikTok Live Shopping Is Booming In 2022. How Can Small Businesses Benefit?” by Catherine Erdly via Forbes Magazine

by admin | Aug 5, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Live streaming is transforming some of the small businesses who have taken advantage of it’s powerGETTY “TikTok Shop LIVE has totally changed my business,” claims Sumayah Saadi, an LSE student who first set up her online shop aiming to provide...

“Instagram launches payment-in-chat feature for businesses” by Dani James via Retail dive

by admin | Jul 31, 2022 | m-commerce, News, Resources, Retail Technologies, Social Commerce, Social Media

Instagram launched the ability for U.S. businesses to complete transactions in chats with shoppers. Courtesy of Meta Dive Brief: In an effort to simplify the customer journey for small businesses, Meta on Monday launched the ability for users to pay for products...

“YouTube, Shopify Partner to Offer Creators Livestream Shopping Option” by Marie Albiges via Total Retail

by admin | Jul 23, 2022 | m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Photo Credit: Courtesy of YouTube Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their...

“3 Tips to Grow Your Business With Short-Form Video” by Melissa Oppenheim Lano via Total Retail

by admin | Jul 18, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by fizkes The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people...

“TikTok creates program for small businesses” by Tatiana Walk-Morris via Retail Dive

by admin | Jul 15, 2022 | m-commerce, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce

Mario Tama / Staff via Getty Images Dive Brief: Joining other social platforms in releasing tools for small businesses, TikTok has created Follow Me, a six-week educational program from July 11 to Aug. 19 for small and midsize companies seeking to increase sales using...

“4 Tips to Help Your Business Sell More Gift Cards” by Joe Keenan via Total Retail

by admin | Jul 7, 2022 | Community, Customer Loyalty, E-Commerce, Gift Cards, m-commerce, Resources, Retail Strategy

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards – Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound...