Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Social Commerce is Having More Than a Moment – Brands not embracing this trend, or at least testing the water, will be left behind” by Stevie Morris via Total Retail

by admin | May 20, 2022 | m-commerce, Predictions, Resources, Social Commerce, Social Media

Credit: HubSpot Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce...

“Retailers Should Be Texting Customers More: Here’s How to Do it Effectively” by Tom Sheahan via Total Retail

by admin | May 5, 2022 | m-commerce, Retail Strategy, Retail Technologies

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven’t adopted the practice with regularity. As retailers consider changes in...