“INTERVIEW WITH SIMA EXECUTIVE DIRECTOR VIPE DESAI.” by BTR staff via Building The Revolution blog plus #SaveTheDate and logos for Surf Shop Day

“INTERVIEW WITH SIMA EXECUTIVE DIRECTOR VIPE DESAI.” by BTR staff via Building The Revolution blog plus #SaveTheDate and logos for Surf Shop Day

Vipe rocking his limited edition BTR Brews and Boards shirt he purchased from Spyder. Vipe Desai is a hair over 60 days in his new position as Executive Director at SIMA and is already making some serious change. Just last week Vipe announced that SIMA has officially changed the M in SIMA from “Manufactures” to “Members”. We caught up with our old friend to learn about the name change and what SIMA has in store for the future. BTR: You recently announced that after 33 years SIMA has officially changed it’s name from Surf Industry Manufacturers Association to Surf Industry Members Association. What do you hope the name change will bring to SIMA. Also why did you change the name? Vipe: Well first I have to say that a lot has changed over the past 33 years that caused us to look at things with a wider lens. Back when we started brands were brands, retailers were retailers, board builders were board builders, etc…today there’s much more crossover – brands are retailers, retailers are brands, board builders are brands and retailers, etc. Plus we have the internet, the Olympics, Surf Parks, WSL is streaming incredible events – I mean, how awesome was Pipe and all the history that was made? So the world and the industry have changed and an update to our name made a lot of sense to potentially invite more sectors to join playing a role in our industry’s future. I also look at it like we need to focus on the consumer – making sure they connect with the brands steeped in surf culture, connect with...
“Rusty Preisendorfer Explains Why Your Surfboards Shouldn’t Be Bulletproof” by Rusty Preisendorfer via The Inertia

“Rusty Preisendorfer Explains Why Your Surfboards Shouldn’t Be Bulletproof” by Rusty Preisendorfer via The Inertia

If your surfboard doesn’t dent up a little bit, it’s not a good thing. Photo: Rusty Surfboards/Instagram Editor’s Note: This feature was made possible by our friends at Rusty Surfboards. Like a fine pair of shoes, new boards need to dent up a bit. They need to get broken in. If a board doesn’t, chances are it doesn’t flex. And that would not be good. In the early 1970s, companies offered up composite boards. Aqua Jet, Hansen, W.A.V.E. and more. They leaked and had other issues. Founded in Santa Cruz in the mid-nineties by shaper Randy French, Surftech made a very strong, light board. Composite construction. At first it was long boards. Then in the early 2000s, they started getting a few shortboards from various shapers. Several major builders jumped in around 2003. I felt it was a viable construction. Excellent for beginners and weekend warriors. I did have some issues with the boards because they were made overseas in Thailand, but I signed up. Several of our best sellers. Early 2005. The lead time was approximately nine months. Blank Monday. December 5, 2005. Clark Foam shut its doors. No warning; just a fax coming through at about 11 a.m. Less than a month later we were at the Orlando Surf Expo. Arguably the biggest. We agreed to let Surftech show our models in its booth. Conspiracy theories ran amuck. It was just timing and good luck? Polyurethane foam was next to impossible to get. I had built EPS boards in the mid eighties, primarily for a wave pool contest put on by the then-ASP. It was in 1985 in Allentown, Pennsylvania. It was...
“Watch: How a Snowboard is Made at the Never Summer Factory” by Lucky Lopez via Snowboard Mag

“Watch: How a Snowboard is Made at the Never Summer Factory” by Lucky Lopez via Snowboard Mag

You may want to share the following video with your snowboarding customers: Since its inception, Never Summer has made all of their snowboards out of their Denver, Colorado HQ. Attached to the offices and showroom is the factory, which is open to the public for tours during business hours. Mary Lenefsky, assistant marketing director at NS, takes us through the factory and all the stages of making a Never Summer board. If you’ve ever wanted to see the process of how a snowboard is made, you can sign up for a tour by contacting Never Summer via the info on their website. Filmed and edited by Lucky Lopez. Snowboard Mag’s mission is to share the finer things of a lifestyle they call their own, to respect the past and embrace the future. Through storytelling, photos, film, and product, they understand the importance of life in the mountains and in the cities we live. Be sure to bookmark their remarkable website: https://snowboardmag.com/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...