“Remarkable new BRA Distinguished Retail Member benefit plus video showcasing outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

“Remarkable new BRA Distinguished Retail Member benefit plus video showcasing outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

Push play to learn more about PartnerShip (BRA Supporting Vendor Partner) and how you can benefit BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new benefit available to BRA Distinguished Retail Members that will save you money by spending less on shipping. With the BRA Shipping Program, managed by PartnerShip®, you save 50% on FedEx Express and 30% on FedEx Ground. If you’re receiving inbound freight shipments from your vendors, you’ll also have access to competitive rates with UPS Freight, YRC Freight, XPO, and many others. To take advantage of this free benefit, enroll now. To learn more about the BRA Shipping Program, call PartnerShip at 800-599-2902 or email sales@PartnerShip.com.     If you are not yet a BRA Distinguished Retail Member, please complete the super simple join form (choose the Distinguished Retail Membership option).  Shortly after we receive your join form, we will email you an invoice with payment instructions for the $99 Annual Dues as well as the link to access the BRA Office Depot Preferential Pricing Program and summary of additional Supporting Vendor Partner benefits for BRA Retail Members. Once your payment is received, we will notify the good people at PartnerShip who will approve your enrollment and enable you to take advantage of the savings in a timely...
“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace! Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center’s West Concourse where their customers, partners and employees can safely and effectively conduct business. Show Dates:  September 9th through 11th, 2021 (Waterfest Sept. 8th)Location:  Orange County Convention Center, West Concourse, Orlando, FL  | View Map Show Hours: Thursday & Friday: 9 am to 6 pmSaturday:  9 am to 4 pm Register for the Show: Click HereMake Your Hotel Reservation: Click HereTo view the Exhibitor List:  Click Here BRA Specific Events at Surf Expo: BRA Retailer Roundtable Panel Discussion on The Stage (Thursday, Sept. 9th at 2 pm). BRA Retailer Gathering/ Happy Hour in The Neighborhood Lounge (Thursday, Sept. 9th at 4:30 pm). HEALTH + SAFETY GUIDELINES AT SURF EXPO Updated: August 27, 2021 In line with CDC guidelines, everyone is required to wear a mask, regardless of vaccination status while at the show and all show functions (this includes the show floor and registration areas). Masks will also be provided at the event if needed. Surf Expo is excited to welcome our buyers and vendors back to forge new relationships and celebrate old ones. Our team is committed to creating an event experience...
“Tony Hawk releases limited $500 skateboard with his BLOOD infused into paint… and it SELLS OUT within 20 MINUTES” by Justin Enriquez via DailyMail.com

“Tony Hawk releases limited $500 skateboard with his BLOOD infused into paint… and it SELLS OUT within 20 MINUTES” by Justin Enriquez via DailyMail.com

Blood, sweat, and tears: Tony Hawk released a $500 skateboard deck with his actual blood infused into the paint in collaboration with sponsor Liquid Death Mountain Water He is the greatest skateboarder of all-time and has done it all from being the first to ever land a ‘900’ and was the first ever to skateboard on White House grounds with permission from officials. And Tony Hawk recently enjoyed perhaps the weirdest first of all. The 53-year-old professional skateboarder released a $500 skateboard deck with his actual blood infused into the paint in collaboration with sponsor Liquid Death Mountain Water. He was shown sitting in the middle of a half-pipe as his blood was being drawn as he said: ‘Hey what’s up I’m Tony Hawk and I recently became an ambassador for Liquid Death Mountain Water. Impressive: Despite the steep price tag, many just had to own the novelty item as all 100 decks were sold out within a mere 20 minutes of the item being posted on the canned water company’s website Despite the steep price tag, many just had to own the novelty item as all 100 decks were sold out within a mere 20 minutes of the item being posted on the canned water company’s website. Skateboarding living legend Tony was featured in a video posted by the company as he explained the process in how they were made. ‘Apparently I didn’t read the fine print and now liquid death officially owns my soul and my blood too. I don’t know it’s very confusing, they’re taking out my blood, and we’re going to use it for skateboard graphics.’ The clip...
“Skateboarding Is In The Olympics; Now PhD Neftalie Williams Is Bringing It To The Ivy League” by Michelle Bruton via Forbes

“Skateboarding Is In The Olympics; Now PhD Neftalie Williams Is Bringing It To The Ivy League” by Michelle Bruton via Forbes

Dr. Neftalie Williams lecturing in his skateboarding course at USC alongside legendary skateboarder … [+]NEFTALIE WILLIAMS There’s no question that as skateboarding has soared into the Olympics this summer in Tokyo, it has reached new heights. But to Dr. Neftalie Williams, it would be a mistake—and a missed opportunity—for the world to focus on skateboarding reaching a new peak without considering the climb. A University of Southern California provost/postdoctoral scholar and Yale Schwarzman Center visiting fellow who studies the intersection of race, culture and community through the lens of skateboarding, Williams sees this moment as the culmination of decades of work building skateboarding culture. “This is the history of decades of fights and advocacy and allyship that has gone on to get us to the point where people are even interested in having us on a big stage,” Williams said. “The pinnacle for us in skateboarding is not that we went to the Olympics,” Williams added. “The pinnacle is when people celebrate and understand skateboarding culture; when the everyday person celebrates skateboarding culture, that’s the pinnacle.” How do we teach skateboarding culture to those outside the community? Well, what if skateboarding were included in the curriculum at Ivy League universities? That’s been Williams’ aspiration throughout his career as a sociologist, which saw him earn his undergraduate degree in communication and his master’s in public diplomacy at USC Annenberg, followed by obtaining a Ph.D. in sport and culture from the University of Waikato. With that background, he was able to teach the United States’ first course about skateboarding, USC’s “Skateboarding and Action Sports in Business, Media, and Culture.” In his new...
“Exciting New Rx Benefits Added To BRA LIG Association Health Program”  via BRA Supporting Vendor Partner LIG Solutions

“Exciting New Rx Benefits Added To BRA LIG Association Health Program” via BRA Supporting Vendor Partner LIG Solutions

To the members of Board Retailers Association: We have exciting news to share with you! As you may have heard Board Retailers Association has partnered with LIG Solutions to bring our members comprehensive and affordable health coverage solutions that are designed for individuals, families, and business owners along with their employees across the United States. They have just released a brand-new element to this program that we are excited to introduce to you! As a part of the LIG Association Health Program, our members can now take advantage of the brand-new LIG Solutions Rx, which is a national pharmacy program that is revolutionizing the way you get your Prescription Drugs and their pricing. This is a cost-effective monthly membership program (NOT a discount/savings card or insurance) that has real pharmacists, based out of Akron, Ohio assisting you, the member. They are focused on helping our members achieve the highest quality of life through medication, counseling, education, and adherence to the latest pharmacology standards. The LIG Solutions Rx Benefits include: Set pricing on all medications:Acute medications (immediate need)Chronic medications (maintenance)Over-the-counter medications (ex: Allegra, Advil, Tylenol)Pick up at any pharmacy at a set price for acute medicationsHome delivery service for chronic and over-the-counter medicationsExclusive SaveOnDiabetes program, which includes:No cost meters and a starter kit with test strips/lancetsLow-cost test strips and lancetsFREE oral diabetes medicationsInsulin for $19.88 per vialMost acute medications are $5/21 day, and chronic medications are $15/90 day supply.All medications are American sourced and shipped securely with trackingLicensed Pharmacist coaching to ensure you’re getting the most cost-effective options To learn more about this program, visit www.LIGmembers.com/boardretailersassociation and click on the...
“Report shows Outdoor Industry has work to do on its online ADA compliance” by OSI (BRA Supporting Vendor Partner)

“Report shows Outdoor Industry has work to do on its online ADA compliance” by OSI (BRA Supporting Vendor Partner)

Image of Jon Comer, pioneer of adaptive skateboarding (courtesy of ESPN) Outdoor Sports Insurance evaluated industry sites for compliance EDEN PRAIRIE, MINNESOTA (Last Monday marked the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike, Board and Outdoor markets, recently completed a report evaluating over 275 outdoor industry retailer and brand websites for ADA compliance. “We often only think about the ADA in our physical spaces, but with so much of our lives now beingconducted online it is important that we ensure that all have equal access to our digital presence,” saidRob Martin, Outdoor Sports Insurance managing director. Using the Web Accessibility Evaluation Tool (WAVE), Outdoor Sports Insurance evaluated thehomepages of 141 outdoor retailers and 147 outdoor brands and manufactures for errors and contrasterrors. Errors include empty links, missing alternative text, and missing labels, among others. Contrasterrors are present when the color of text and the color of the background are low-contrast.The 147 brand websites evaluated included a broad spectrum of the industry in terms of size, reach, andcategory including apparel, footwear, paddle sports, hardgoods, camping, hiking, nutrition, and more. Theevaluated sites on average had 18 errors and 17 contrast errors. About 54% of the sites had 10 or lesserrors and 58% had 10 or less contrast errors. 12 brands received perfect scores with 0 errors andcontrast errors. Of the 141 retailer sites evaluated, on average the sites had 13 errors and 19 contrast errors. About 57% of the sites had 10 or less errors and 47% had 10 or less contrast errors....