by Board Retailers Association | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market
Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA): Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf The following appears on https://www.surfexpo.com/ Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve. Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled to take place September 10-12, 2020, at the Orange County Convention Center in Orlando, Florida. Recent developments have made it impossible to bring our community together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic, including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; current restrictions on congregating and large gatherings imposed by states and other government and public health authorities; the inability of Surf Expo’s international community to travel to the show due to travel restrictions and bans; and the various company-imposed travel restrictions on employees affecting attendees and participating companies. The health and safety of our customers, partners, and employees remains of paramount concern to us. Though we are so disappointed we won’t see you all in person this summer, our team remains committed to offering new ways to keep the industry connected. We...
by Board Retailers Association | Jul 27, 2020 | News, Resources
The U.S. Postal Service announced a loyalty program designed to help smaller businesses, according to a press release obtained by Total Retail. Registered business users of USPS Click-N-Ship will earn credits by purchasing postal products they’re already using for their shipping needs. Priority Mail and Priority Mail Express postage purchased online through Click-N-Ship will generate credits that can then be applied to future purchases of these products. Click-N-Ship business account users will earn $40 credits for every $500 spent on Priority Mail and Priority Mail Express labels. The program will launch nationally on Aug. 1. Existing business accounts will be auto-enrolled in the program. New Click-N-Ship business account users will earn a one-time $40 Welcome Bonus for the first $500 spent on Priority Mail and Priority Mail Express postage. In addition, the Postal Service is offering a one-time $20 Introductory Bonus for any registered Click-N-Ship business user for $500 spent in August and September this year. Loyalty tiers recognize and reward existing Click-N-Ship users for their ongoing business throughout the year. They provide increasing levels of benefits that users can access as they grow their business and shipping volumes. All participants will be enrolled in the Base Loyalty Tier when the program begins Aug. 1. Assignment to the tiers begins Jan. 1, 2021, and will continue annually thereafter. Total Retail’s Take: The USPS Loyalty Program is geared towards business customers rather than consumers, making the program attractive to retailers shipping hundreds, if not thousands, of packages to customers each day. Earning credits to reduce cost on future shipments could potentially save retailers thousands per year. This loyalty program could have major impact on commercial mailers, and...
by Board Retailers Association | Jul 20, 2020 | Industry, News, Rest In Peace, Surf
Derek Ho at the Azores Airlines World Masters Championship on Sept. 20, 2018, in Praia de Santa Barbara, Sao Miguel, Portugal. Laurent Masurel / World Surf League via Getty Images He belonged to a noted Hawaiian family that included brother Michael, also a top pro surfer, and second cousin Don, the entertainer. Derek Ho, the first Hawaiian man to win professional surfing’s world championship, has died at 55, authorities said. The cause of death was not disclosed by the Honolulu medical examiner’s office. He was reported dead Friday. Surf forecaster and news site Surfline reported Ho had a heart attack and slipped into a coma before his death. The Surfing Heritage and Culture Center in San Clemente, California, posted a memorial on Facebook. “Godspeed Derek Ho. Your presence and spirit at Pipeline will be missed,” the statement said. “The first Native Hawaiian man to be crowned world champion, your passion, drive and good nature inspired generations.” The surfwear brand and Hawaiian locals’ organization Da Hui said on Facebook, “Mahalo for all the Many Classic Moments. Ride On.” Ho became the first Hawaiian man to win the world tour’s championship late in his career, in 1993. Among those he beat out for the title was Kelly Slater, the winningest surfer in the sport’s history, and past champion Martin Potter. He also won the Pipeline Masters and Hawaii’s Triple Crown of surfing, which includes the Masters, and big-wave contests at Haleiwa and Sunset Beach multiple times. According to the Encyclopedia of Surfing, Ho was a second cousin to entertainer Don Ho. Derek Ho’s brother, Michael, is a two-time Triple Crown winner who has been described as the...
by Board Retailers Association | Jul 15, 2020 | Industry, News, Resources, Statistics
We had a quick chat with Patrik Schmidle from ActionWatch where he shared key takeaways from a recent survey with retailers across the country. Business was good for board sports retailers in 2019 and that momentum carried over to the first 2.5 months of 2020. But then the pandemic came and the industry was hit with store closures, concerns whether they would receive emergency funding, and how long could they survive. Fast forward to July and the trends show a strong recovery with hardgoods leading the way, consumers are excited to get outside and many retailers have at least 4 months of cash on hand to ride out the pandemic. Many are cautiously optimistic but are also taking safety measures to ensure survival. Highlights from this recent survey include: A large majority reported June 2020 was up vs June 2019 – half reported 26% or higher growth4th of July holiday weekend sales strong, prompting optimism through the end of July#1 action brands should take: Have ‘open to buy’ inventory, #2 is to maintain pricing integrity3 Biggest concerns are that they have to close doors again, that they don’t have enough inventory and that the consumer stimulus endsTop 3 safety measures are more vigilant sanitation, masks for employees and masks for customers70% increased hardgoods inventory, 35% decreased apparel inventory2/3 are either at pre-COVID staffing levels or aboveMore than half have 4 months or more of cash on hand, confident they will survive Reach out to patrik@actionwatch.com to get more details behind this survey and to learn more about the Project United program for Core Retailers through Action Watch. Be sure to visit the Propaganda HQ website to view...
by Board Retailers Association | Jul 13, 2020 | Industry, News, Resources, Retail Strategy
Click on the following links to listen to a recent recorded updates (each recording is under six minutes long) from a variety of board specialty retailers: Live Wire presented by Building The Revolution – July 13th Live Wire presented by Building The Revolution – July 6th Live Wire presented by Building The Revolution – June 29th Live Wire presented by Building The Revolution – June 22nd After listening, feel free to provide your own Retail Update message containing stokes and challenges related to your specific shop that may be included in an upcoming “Live Wire” by calling and leaving a message at 949-402-7253. Be sure to visit the Propaganda HQ website to view valuable Industry News and Resourceful Articles regularly. If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jul 13, 2020 | Associate Members, Corona Virus, Industry, News, Statistics
Please click on the following link to view this relevant Shop Eat Surf Article containing statistics and commentary from BRA Supporting Vendor Partner Action Watch: Core Retailers Much More Optimistic After Big Rebound Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
