by Board Retailers Association | Feb 16, 2020 | Industry, News, Retail Strategy, Skateboard
What is Skate Shop Day? Skate Shop Day, like Record Store Day and Comic Book Store Day, is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Go Skateboarding Day is meant to get skaters OUT skating. Skate Shop Day is meant to get skaters IN to the shops to show love to the unsung heros that do so much for skating the other 364 days of the year. We support skateshops every day but we celebrate them on February 19th. Who is behind Skate Shop Day? Two old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called Pro Skateshop) in Howell, NJ. (Read Scotty’s story HERE.) Scotty pursued a life dedicated to music while Chris dedicated his to skateboarding, ultimately opening NJ Skateshop in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski. The most beautiful part is there is a collective of skate shop owners from all over the world that will help steer Skate Shop Day so that it can be as impactful and inspiring as possible. Where is Skate Shop Day heading? In 2020, Skate Shop Day was born. In 2021, it’ll start to take shape thanks to some to some very special projects from a number of...
by Board Retailers Association | Feb 13, 2020 | Educational Opportunity, Industry, News, Retail Strategy
As the retail industry rapidly changes, a company’s ability to exceed customer expectations—from browsing experiences to delivery—continues to determine profit and sustainability. Join us for a webcast to learn how successful retailers are using advanced data to create a focused view of their customers. In this session, we’ll cover key trends in the retail industry for 2020 and ways your company can leverage these trends to enhance customer experience and stay competitive. START TIME: February 25, 2020 10:00 AM PST DURATION: 1 hour LOCATION: Online CONTACT: Marci Reynolds, Moss Adams, 916-503-8206 COST TO ATTEND: Complimentary Please click on the following link to register for this complementary webinar via this link: Retail Outlook: Improve Engagement, Profit, and Sustainability with Analytics Improve Engagement, Profit, and Sustainability with...
by Board Retailers Association | Feb 11, 2020 | Awards, Industry, News, Surf
Please click on the following link to view this excellent Shop Eat Surf Article: SIMA Awards Finalists Announced Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat...
by Board Retailers Association | Feb 2, 2020 | Awards, Industry, News, Wakeboard
Danny Harf Wins The Legend Award The latest in wakeboarding’s most exclusive club, there has never been another Legend like Harf By Wakeboarding Magazine The Legend Award is arguably the biggest honor a wakeboarder can receive. Created at the inception of the Wake Awards to honor those who paved the way and had the biggest impact on the sport, the list of winners is a who’s who of wakeboarding. And it is not awarded annually. In fact, it is only given out when the time is right. Since 2004, the list of winners now includes the following: Scott Byerly, Shaun Murray, Darin Shapiro, Parks Bonifay, Zane Schwenk, Erik “Gator” Lutgert, Greg Nelson, Thomas Horrell, Gregg Necrason, Cobe Mikacich and Randall Harris. For 2019, we at Wakeboarding felt it was time to add another member to this esteemed club, and one name in particular deserved it. Let’s cut around the semantics and superlatives of Danny Harf’s career and just call it like it is: one of the most influential and successful in history. Simply put, you could make the argument that Danny is the best all-around wakeboarder ever. Beyond the basic checklist of wakeboarding career accolades like contest results, media coverage and progressive riding (which he has in spades), Danny has been an influencer unlike any other. Fans and fellow pros alike followed his lead for over a decade because he was much more than just the best. His style set trends, his pro-model boards have been top sellers year in and year out, and his easygoing personality attracts fans across all spectrums. Based on accomplishments and impact alone, Danny could have won...
by Board Retailers Association | Jan 22, 2020 | Distinguished Retail Members, Industry, News, Retail Strategy, Trade Shows
Please click on the following link to view this excellent Shop Eat Surf Article: A Talk with Ron Jon Leaders at New Disney Springs Store Please note that this particular article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA, feel that the benefits of the Executive Edition Membership clearly outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf...
by Board Retailers Association | Jan 20, 2020 | Industry, News, Surf
Shaping Icon Maurice Cole on Racism, Cancer and the Power of Surfing THE AUSTRALIAN LEGEND IN HIS OWN WORDS JANUARY 18, 2020 BY JUSTIN HOUSMAN Short film by Peter Baker The often cloistered, impenetrable surf world could use a lot more figures like Maurice Cole. Doesn’t take much poking to get Cole to hold forth with hours of surf stories, many told from a vulnerable and deeply personal place. He’s a man quick to open up to a stranger, commiserate with what you’re dealing with, and share a knowing wink. A refreshing blast of honesty in a surf environment often too blasé to offer anything of substance. In this moving short, we learn about Cole’s run-ins with the law, with his health issues both physically and mentally, and what surfing has meant to him through it all. In it, we find a surf legend no different from us plebes. Just one with way better stories. For more outstanding Surf related content...
