Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“There’s No Way This Can Last: Surf and Outdoor Industry on Trump Tariffs” by Tiffany Montgomery and Kate Robinson via Shop Eat Surf X Outdoor

by admin | Apr 4, 2025 | Industry, News, Opinion, Predictions, Retail Economy

Stocks tanked, a major U.S. bank upped its risk of a recession to 60%, and brand executives scrambled Thursday to come up with a plan to respond to the severe tariffs announced Wednesday by the Trump administration.  Paul Naude, the CEO of surf and...

“Powerful Snow Storm to Dump Up to 3 Feet of Powder in the Sierra Nevada” by Joe Carberry via The Inertia

by admin | Mar 30, 2025 | Holiday, News, Outdoor, Snowboard

Strap in, ’cause here we go. Photo: Andrew Miller//Mammoth Mountain ollowing a brief respite of high pressure that teased summer in western North America, a powerful winter storm is set to dump up to three feet of snow in the Sierra Nevada over the next...

“A Snow Sports Federation Is Trying to Seize Control of the U.S. Olympic Surf Team” by Evan Quarnstrom via The Inertia

by admin | Mar 22, 2025 | Community, Competitions, Industry, News, Olympics, Surf

Caroline Marks thinks USA Surfing should still guide surfing’s Olympic future. Photo: ISA A power struggle is brewing behind the scenes of Olympic surfing in the United States. As the United States Olympic and Paralympic Committee (USOPC) opens an application process...

“Tariffs Aren’t Your Problem: The Truth About Retail Pricing” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 18, 2025 | Brick & Mortar, Clearance Sales / Discounting, Governmental Affairs, News, Opinion, Retail Economy, Retail Strategy, Sales Training

I don’t care what side of politics you are on, the new administration in its first month in office unleashed waves of uncertainty surrounding the continued funding of federal grants, the work of federal employees and tariffs.  With many retailers already...

“What Would We Do Without Surf Forecasting?” by Sam George via The Inertia

by admin | Mar 16, 2025 | Community, Competitions, Governmental Affairs, News, Opinion, Predictions, Surf

So how’d ya know it was gonna be like this? in this part of the world? Photo: Marcus Paladino A growing number of mainstream news headlines these days have been heralding what appears to be the current executive branch’s systematic dismantling of myriad federal...

“The Retail Buyer’s Dilemma” by Mark Cohen via The Robin Report

by admin | Mar 12, 2025 | Brick & Mortar, News, Retail Economy, Retail Strategy

I’m going to use a loosely analogous reference here to a classic game theory thought experiment known as the Prisoner’s Dilemma. In a nutshell, the Dilemma demonstrates that, in a set of adversarial or confrontational circumstances, everyone involved benefits from a...