Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“GROUND GLASS: MARK SUCIU” by James Thompson via Jenkem Mag

by admin | Dec 14, 2021 | Awards, Community, Industry, News, Skateboard

2021 SOTY = Mark Suciu Everyone loves to say contests and awards don’t carry any weight in skateboarding, but every year, skaters seem to give a lot of weight to Thrasher’s Skater of the Year award. “SOTY Season” gives us a lot to debate about, like whether...

“Are skateboarders really solving the world’s problems, one trick at a time?” by David Wharton via Los Angeles Times

by admin | Dec 10, 2021 | Community, News, Skateboard

Members of the Aunt Skatie crew gather at the South Pasadena Skate Park on Nov. 14.(Brian van der Brug/Los Angeles Times) The women keep their distance. At first. Dressed in T-shirts and sneakers, skateboards in hand, they stand by a chain-link fence, talking,...

“Bettylou Sakura Johnson Bests Carissa Moore to Win Haleiwa Challenger, 2022 CT Rookie Class is Set” by Will Sileo via The Inertia

by admin | Dec 9, 2021 | Competitions, News, Surf

Bettylou Wins Haleiwa Photo: Tony Heff/WSL No better way to start your rookie season than by beating the best of the best. And 16-year-old North Shore local Bettylou Sakura Johnson did just that yesterday in the finals of the Haleiwa Challenger, overcoming...

“SIMA Announces Vipe Desai as New Executive Director” press release via Shop Eat Surf

by admin | Dec 8, 2021 | Industry, News, Surf

PRESS RELEASES | Published Dec 7, 2021 – Reposted with permission from Vipe Desai of SIMA Orange County, CA (December 7, 2021) – The Board of Directors of the Surf Industry Manufacturers Association (SIMA) are excited to announce the appointment of industry...

“Concerns over omicron could shift spending away from experiences, retail trade group says” by Melissa Repko via CNBC

by admin | Dec 3, 2021 | Corona Virus, Holiday, News, Statistics

A person with a hand full of shopping bags walks by as Black Friday sales begin at The Outlet Shoppes of the Bluegrass in Simpsonville, Kentucky, November 26, 2021.Jon Cherry | Reuters KEY POINTS National Retail Federation CEO Matt Shay said Tuesday that the new...

“The Future of Surf Pools” by Dashel Pierson via Surfline.com

by admin | Dec 1, 2021 | Awards, Industry, News, Surf

Anyone with even the faintest interest in surfing can likely remember where they were, what they were doing, when the first video of Kelly Slater’s wavepool dropped. (I was on the couch, soaking in the reality of Adriano de Souza’s World Title win, which...