Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Pandemic-related delays force retailers to tweak holiday messages” by Arriana McLymore and Siddharth Cavalevia via Reuters.com

by admin | Oct 13, 2021 | News, Resources, Retail Strategy

NEW YORK, Oct 12 (Reuters) – Season’s greetings from your favorite retailer come with a 2021-style postscript. That gift you want to get for your loved one? It may be out of stock. And the hot toy? It may not arrive in time for Christmas. Americans collectively...

“A ship anchor hooking the pipeline may have caused the California oil spill, preliminary report says” by Madeline Holcombe, Eric Levenson, Amir Vera and Cheri Mossburg via CNN plus relevant letter from SIMA President

by admin | Oct 5, 2021 | News, Surf, Sustainability

(CNN) An anchor hooking an oil pipeline may have caused the Southern California spill that spewed more than 100,000 gallons of oil into the Pacific Ocean, the federal Pipeline and Hazardous Materials Safety Administration said in a notice to operation owner...

“A Rock Star’s Next Act: Making Montana a Skateboarding Oasis” by Jim Robbins via The New York Times

by admin | Oct 1, 2021 | Community, News, Skateboard

Photographs by Todd Heisler  BROWNING, Mont. — This is not the Montana where the wealthy are building ski-in and ski-out mansions or refurbishing a trout stream on a new ranch. Browning is the capital of the Blackfeet Nation, where the rolling, grass-covered...

“SQUARE AND TIKTOK PARTNER TO HELP BUSINESSES EXPAND THEIR REACH ONLINE” via Industry Resource

by admin | Sep 30, 2021 | E-Commerce, Industry, News, Resources, Retail Strategy

Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and grow their sales online. Square x TikTok enables sellers to send fans directly from TikTok videos, ads, and shopping tabs...

“Analysts throw cold water on the great DTC pivot” by Ben Unglesbee via Retail Dive

by admin | Sep 29, 2021 | Industry, News, Retail Strategy, Statistics

image courtesy of Daphne Howland/Retail Dive Dive Brief: As brands large and small try to capture more margin by selling directly to consumers, analysts with BMO Capital Markets question whether the strategy is truly more profitable.In a recent report, the analysts...

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by admin | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...