Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SES to Interview Industry Leaders During Surf Expo Connect” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 15, 2020 | Industry, News, Resources, Trade Shows

Clockwise from top left: Paul Naude, CEO of Stokehouse and owner of Vissla, Amuse Society and Sisstrevolution; Linsey and Karly Cottrell, who own Island Water Sports with their brother, Cheyne; Pura Vida Founders Paul Goodman and Griffin Thall; and Patrik Schmidle of...

“Should retailers get their workers and customers out to vote?” by Tom Ryan via Retail Wire

by admin | Sep 2, 2020 | Debate, News, Social Issues

Retailers have at least three paths to join in on the upcoming elections: giving their employees time off to vote, encouraging customers to go to the polls and selling election merchandise. More than 700 companies, including Walmart, Macy’s, Starbucks and Nike,...

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...

“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

by admin | Aug 31, 2020 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Challenging times are prime for innovation and during the pandemic and it’s great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your...

“American Airlines Completely Demolished This Guy’s Quiver and They’re Protected by the Fine Print” by Alexander Haro via The Inertia

by admin | Aug 10, 2020 | News, Surf

Three of the boards in question. How, exactly, does this level of damage occur? Photos: Thompson If you’ve traveled on an airplane with surfboards more than say, twice, it’s likely you’ve found a ding or two when you get to your destination. It’s a common story,...

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

by admin | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...