“IOC approves proposal to include skateboarding, surfing and rock climbing at 2028 LA Olympics” by David Wharton via LA Times

“IOC approves proposal to include skateboarding, surfing and rock climbing at 2028 LA Olympics” by David Wharton via LA Times

An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum.(Richard Vogel / Associated Press) BEIJING —  The International Olympic Committee has approved a proposal to include surfing, skateboarding and sport climbing among the core sports for the 2028 Summer Games in Los Angeles. The decision came during an IOC session on Thursday, a day before the opening ceremony for the Winter Olympics. “The LA28 Games have always been about bringing more freshness, youthful energy and creativity into the Olympic and Paralympic movement,” Casey Wasserman, chairman of the L.A. organizing committee, said in a statement. As prototypical Southern California activities, surfing, skateboarding and sport climbing made their Olympic debut in Tokyo last summer and will be included in the “additional” list for Paris in 2024. They fit with an IOC campaign to attract young fans to an international competition that has seen its viewership continually skew older. Keeping the new sports around for 2028 represents another step toward cementing their place among more traditional events. “We have always known that surfing was a natural fit for LA28,” said Fernando Aguerre, president of the sport’s international federation. “As the official sport of California, surfing is action, youth and energy combined.” LA28, which still has the opportunity to add “additional” sports, marked Thursday’s announcement by releasing new, specialized logos. The organizing committee had previously unveiled an adaptable emblem that allows artists, athletes and celebrities to craft their own versions of the “A” in LA28. Singer Billie Eilish and actress Reese Witherspoon have contributed, as have a streetwear designer, a chef and a tattoo artist. Pro surfer Carissa Moore...
“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic phenomenon—people were zipping like surfers down snow-covered hills. The first known instance came in 1917, when 13-year-old Vern Wicklund stood on a modified sled that he rode down his parents’ backyard in Cloquet, Minnesota. Wicklund patented the idea nearly two decades later but produced only a handful of models. The sport picked up speed in 1965, when Michigan’s Sherman Poppen created the Snurfer by cross-bracing two skis and adding a string at the front for steering. Poppen sold close to one million units by 1970.  Sherman Poppen created the Snurfer, immediate forerunner to the modern snowboard, in 1965. Courtesy Snurfer LLC But the real breakthrough happened when Dimitrije Milovich, a Cornell University dropout, founded Winterstick, the first modern snowboard company, in 1972. With steel edges, laminated fiberglass and, most crucially, nylon straps for one’s feet, Winterstick’s boards allowed riders to fly through more treacherous topography than its predecessors had.  Snowboarding went mainstream soon thereafter amid a fierce rivalry between Jake Burton Carpenter and Tom Sims. Sims, a New Jersey-raised professional skateboarder more interested in aerial stunts than in speed, founded SIMS Snowboarding in 1976. Carpenter, a race enthusiast from Long Island credited with coining “snowboarding,” created Burton Boards one year later.  “They’re endangering the public and possibly themselves!” As snowboarding grew in popularity, so did its reputation as a pastime for screwballs—a counterculture to skiing’s establishment vibe. In the 1980s, most North American ski...
“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...
“Local Olympian Hosts Women’s Skate Event, Raises Money for Survivors of Domestic Violence” by Katie Lane via NBC

“Local Olympian Hosts Women’s Skate Event, Raises Money for Survivors of Domestic Violence” by Katie Lane via NBC

TOKYO, JAPAN: Amelia Brodka of Poland competes during the Women’s Skateboarding Park Preliminary Heat on day twelve of the Tokyo 2020 Olympic Games at Ariake Urban Sports Park on August 04, 2021 in Tokyo, Japan. (Photo by Jamie Squire/Getty Images) La Paloma Theatre is hosting the world premiere of Exposure X, a feature-length skate video highlighting the world’s top female skateboarders Skaters of all ages, it’s time to grab your board, camera and riding tunes. Exposure Skate is showcasing some of the world’s most innovative female-identifying and non-binary skateboarders through friendly competition, all the while raising money for local domestic violence shelters. On Nov. 6, the iconic La Paloma Theatre in Encinitas will host the world premiere of Exposure X, a feature-length skate video featuring top female skateboarders from around the globe. The premiere will serve as part of the group’s annual women’s benefit for the Community Resource Center’s Domestic Violence Shelter. Exposure’s History Exposure Skate was co-founded in 2012 by Polish-American Olympic skateboarder and current Vista resident Amelia Brodka. When Brodka was first learning and developing her skating skills, she stressed how there weren’t many opportunities for women and girls in skateboarding. “It was my dream to be a pro skateboarder, and I saw more and more girls and women skating at a higher level all the time, and I wanted to help support the movement that I was seeing because it wasn’t getting any support from sponsors or event coordinators or anything,” Brodka said. While attending the University of Southern California, Brodka created a documentary that focused on the glaring lack of opportunities for women in skateboarding. Her film, Underexposed:...
“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

Trailer: The Curious Tales of Italo Ferreira (push play) Roughly 18 years ago, in a small fishing town located along the northeastern curve of Brazil, current World Champ and 2021 Olympic Gold Medalist Italo Ferreira first learned how to surf on a chunk of styrofoam. Since then, Ferreira’s subsequent rise to surf stardom and above-the-lip supremacy has made him one of the most recognizable faces in surfing–and, in typical Italo fashion, he’s showing no signs of slowing down. The World Champ’s life story–from his gromhood days in Baia Formosa to his most recent podium ascension in Japan–is told beautifully in “The Curious Tales of Italo Ferreira”, the brand-new documentary above, directed by Luiza De Moraes and scored by Ed Cortes. Filled with stories from his friends and family back home–and sprinkled generously with the spring-loaded surfing that’s made Ferreira so famous–the biopic above is not one to be missed. Click play to learn more about how Ferreira became one of the most talented surfers of all time. Click here to view the actual documentary: https://www.surfer.com/videos/watch-the-curious-tales-of-italo-ferreira-surf-movie/?utm_source=postup&utm_medium=email&em_hash=870421b8dbb925a191c44f9e86d4b9d4 If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“WE ASKED A SPORTS GAMBLING EXPERT ABOUT BETTING ON OLYMPIC SKATEBOARDING” by Ian Michna via Jenkem Mag

“WE ASKED A SPORTS GAMBLING EXPERT ABOUT BETTING ON OLYMPIC SKATEBOARDING” by Ian Michna via Jenkem Mag

No matter how you feel about skating being in the Olympics, there’s no denying that it’s been an exciting time for skateboarding. Competitive skating may be stale, but one factor that has added some spice into the mix is that sportsbooks have opened up betting for skate events. That means we can all put money down on our favorite skaters and actually have some sort of stake in the game while watching, instead of just twiddling our thumbs giving armchair critiques to a guy in Cariumas. We know gambling’s not for everyone, but for those who are interested in being degenerates, we tracked down a professional sports gambler to ask about how odds are calculated and if the betting world really is as grimy as they make it seem in movies and TV. What’s the deal with the legality of gambling on sports in the USA?We have a situation, like marijuana, where half the states are legal and half the states aren’t. Just the other day, I was in an Uber on my way from New Jersey to New York playing poker on my phone and I was playing up until the bridge. Literally, as you cross into New York the app will turn off and say “your geolocation…” So that’s where we’re at, but it’s changing. You can bet on skateboarding online, but are there still old-school bookies around in person?Yeah, some people bet through illegal bookies in New York still. Many of them have been in the business for a long time, I’ve known one guy for 25 years. We’re from the same town. Is it sketchy dealing with them?I...