Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

by admin | Jan 17, 2022 | Competitions, Industry, Olympics, Retail History, Snowboard

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic...

“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

by admin | Jan 12, 2022 | Competitions, Industry, News, Olympics, Snowboard

Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to...

“Local Olympian Hosts Women’s Skate Event, Raises Money for Survivors of Domestic Violence” by Katie Lane via NBC

by admin | Oct 24, 2021 | Competitions, News, Olympics, Skateboard, Women's Market

TOKYO, JAPAN: Amelia Brodka of Poland competes during the Women’s Skateboarding Park Preliminary Heat on day twelve of the Tokyo 2020 Olympic Games at Ariake Urban Sports Park on August 04, 2021 in Tokyo, Japan. (Photo by Jamie Squire/Getty Images) La Paloma Theatre...

“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

by admin | Sep 18, 2021 | Industry, Olympics, Surf

Trailer: The Curious Tales of Italo Ferreira (push play) Roughly 18 years ago, in a small fishing town located along the northeastern curve of Brazil, current World Champ and 2021 Olympic Gold Medalist Italo Ferreira first learned how to surf on a chunk of styrofoam....

“WE ASKED A SPORTS GAMBLING EXPERT ABOUT BETTING ON OLYMPIC SKATEBOARDING” by Ian Michna via Jenkem Mag

by admin | Aug 10, 2021 | Competitions, Debate, Olympics, Skateboard, Statistics

No matter how you feel about skating being in the Olympics, there’s no denying that it’s been an exciting time for skateboarding. Competitive skating may be stale, but one factor that has added some spice into the mix is that sportsbooks have opened up betting for...

“WE SNUCK A WRITER INTO TO THE TOKYO OLYMPICS” by Ron Mexico via Jenkem Mag

by admin | Aug 4, 2021 | Competitions, Olympics, Skateboard

Before the world went to shit, we had plans to be in Tokyo for the 2020 Olympics. Flights and Airbnbs were booked, and then, of course, lockdowns hit shortly after and there was no way we were going to get press access with how tight restrictions were across all...