“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

Credit: Getty Images by ipopba The whirlwind of the pandemic and the fluctuating economy over the last few years has left retailers quickly adapting to the new demands of today’s consumers. Now that the dust has settled a bit, retailers continue to look for new ways...
“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

Credit: Getty Images Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion...
“How Hybrid Models Have Impacted Retail Shopping” by Anat Shakedd via Total Retail

“How Hybrid Models Have Impacted Retail Shopping” by Anat Shakedd via Total Retail

Credit: Getty Images by ipopba Consumer behavior and shopping experiences have arguably changed more in recent years than ever before. Throughout the pandemic, shoppers became more accustomed to online ordering and the inevitable ease that comes with shopping from the...
“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five...