Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SKATESHOP (2021) Movie review” by BRA Executive Director Doug Works plus view trailer & full movie here

by admin | Mar 1, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review

MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...

“What is a skateboard shop? – ‘A cultural hub, capitalist outpost, the scene of my gravest sin?'” by Cole Nowicki

by admin | Feb 27, 2024 | Brick & Mortar, Customer Experience, Opinion, Retail Crime, Skateboard

This is an extended version of a story that initially appeared in SBC Skateboard Vol. 24.1. You can look at that whole issue online here and subscribe to the mag here. The obvious, business-registry-grade answer is that it’s a place to buy hard and...

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus Surf Expo giveaway by Doug Works (BRA Executive Director)

by Doug Works | Feb 9, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Over the Summer, I started noticing a few Instagram posts from a number of our Retail Members including Hansen Surf Shop in Encinitas about this interesting surf adventure book for kids called “Hubi’s Surf Atlas” as well as a few posts from Wiilder...

“Relationships vs. Transactions and the Future of Email” by Jon Stamell via Total Retail

by admin | Feb 5, 2024 | Artificial Intelligence / CHAT GPT, Community, Customer Loyalty, Customer Service, E-Commerce, Opinion, Retail Strategy, Retail Technologies

Credit: Jon Stamell Do you know how many emails are sent every day around the world? I ask people that all the time and I get some surprising answers. I’ve heard 10 million, 100 million and up to a billion. The answer is that in 2024, people around the world will send...

“Retail Holiday Sales: How to Sell to Men and Help Them Buy Like Heroes” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 16, 2023 | Brick & Mortar, Community, Customer Service, Holiday, Merchandising, Opinion, Retail Strategy

As a retailer, I loved the day before Christmas Eve. All the planners had purchased, and the after-Christmas sales had begun. The guys were now considering going shopping… Historically, on Christmas Eve, the crowds gradually thin out, and you begin to notice...

“The AR Revolution in Retail Is (Almost) Here by Arick Wierson via the Robin Report

by admin | Nov 30, 2023 | Customer Experience, E-Commerce, m-commerce, News, Opinion, Resources, Retail Technologies

Augmented Reality (AR) is emerging as a game-changing technology in the retail sector with the promise of revolutionizing the way consumers interact with brands and products. AR technology empowers the user to see his or her real-world environment overlaid with...