by admin | Sep 12, 2026 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Consumer Behavior, Holiday, Internet, m-commerce, News, Opinion, Predictions, Retail Strategy, Retail Technologies
This upcoming holiday shopping season is already shaping up to be unpredictable. Inflation, geopolitics and fickle consumer sentiment are conspiring against retailers’ best-laid plans. But here’s one prediction that requires no crystal ball: this will be known as the...
by admin | Sep 3, 2026 | Industry, News, Opinion, Resources, SUP, Surf, Surf Expo, Trade Shows
Katin is one of the many brands returning to Surf Expo this month. File photo courtesy of Surf Expo. From a new creator program built with Popfly to Lightspeed’s title sponsorship of the Industry Party and fashion shows, plus new education programming from...
by admin | Aug 23, 2026 | Brick & Mortar, Customer Experience, Customer Service, HR, Opinion, Resources, Retail Strategy, Sales Training
Why is turnover so high in your stores? Why are your managers exhausted by closing time? And how do you get the same selling behavior in location 1 and location 200? Your team is your customer experience. In a punishing labor market, the retailers who win are the ones...
by Doug Works | Aug 20, 2026 | Associate Members, Brick & Mortar, News, Opinion, Product Reviews
A Sun Care Brand With Strong Shelf Appeal, Smart Repeat Sales Potential, And A Story Customers Connect With Not every sunscreen belongs in every store. Big-box SPF may work in a supermarket aisle, but independent surf, skate, wake, SUP, and outdoor retailers know...
by admin | Jul 27, 2026 | Apparel /Fashion, News, Opinion, Story Telling, Surf
Photos courtesy of Louis Vuitton. Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In. SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of Unlisted Brand Lab, Ryan Mangan of Quiksilver and...
by admin | Jul 24, 2026 | Industry, News, Opinion, Outdoor, Resources, Snowboard
Avalanche beacons are a crucial part of backcountry skiing. However, even if the devices have saved many lives already, we haven’t yet reached the pinnacle (pun intended) of the technology’s potential. Students at OSU Cascades are working to change that, though. As...