SIMA to Host E-Commerce Speaker Series Event on Oct. 15th via SES press release

SIMA to Host E-Commerce Speaker Series Event on Oct. 15th via SES press release

PRESS RELEASES | Published Oct 2, 2019 Join brand leaders in exploring the latest in e-commerce strategies. This session is for any industry employee who is looking to enhance or gain new insights on e-commerce performance. SPEAKERS: JAKE KASSAN – Co-Founder and President, MVMT SHAUN NEFF – Founder – Neff & Beach House Group.  Entrepreneur – Advisor – Investor CODY DEBACKER – Head of Retail Experience, Shopify and Director of Shopify LA TICKETS
: $50 – SIMA Members $65 – Non-Members Pre-registration is required and space is limited. Registrations are final and not transferrable between dates. Deadline to register is 5 pm, Sunday October 13th! LOCATION: The Ocean Institute 24200 Dana Point Harbor Dr. Dana Point, CA 92629 TIME: 
2:30 pm to 3:00 pm – Check In, Networking, Drinks & Light Apps 3:00 pm to 6:00 pm – Welcome, Speakers & Networking REGISTRATION at https://sima.com/speaker-series-ecommerce/ ABOUT SIMA SPEAKER SERIES, POWERED BY GROUP Y Introducing the SIMA Speaker Series, a set of local seminars that will explore pertinent topics brands are facing in the changing marketplace. Seminars will feature experts from leading, progressive industries to show brands how to expand their reach and foster growth. In addition to seminars, the series will also feature open discussions and conversations around challenges brands are facing and opportunities to collaborate with fellow attendees to develop...
SIMA Sustainability Event Draws Robust Turnout via article on Shop Eat Surf by Tiffany Montgomery

SIMA Sustainability Event Draws Robust Turnout via article on Shop Eat Surf by Tiffany Montgomery

By Tiffany Montgomery | Published Aug 26, 2019 Showing just how important sustainability has become to industry brands, SIMA had a great turnout for its Speaker Series event on the topic last week at Vans headquarters. More than 160 people registered, and a nice cross section of the industry turned out, including a wide range of brands and job titles. Speakers included Derek Sabori, a sustainability advisor and instructor who created Volcom’s forward-thinking sustainability programs years ago; Kim Matsoukas, Senior Manager of Sustainability and Social Responsibility at Vans; Wendy Savage, Director of Social Responsibility and Trace-ability at Patagonia; Megan Stoneburner Azim, Director of Sustainability and Sourcing at Outerknown; and Josh Reddin, CEO of Elastic. SIMA has posted videos of all the presentations here Doug Works, BRA Executive Director, was in attendance and asked a question related to Retailers at 43:09 here Click here to view the article on Shop Eat Surf Recap of SIMA Speaker Series “Sustainability in Our Industry: Moving Beyond Recycled” More than 160 apparel and surf industry leaders from Design, Product, Compliance, and Marketing gathered for the sold-out event on August 22nd. The afternoon featured a mini-masterclass, insights from experts, moderated discussions, and more on the topics of Foundational Sustainability Concepts, Sustainable Fibers/Materials, Fair & Decent Labor, and Differentiated Sustainability-Driven Marketing Opportunities. Attendees walked away with a better understanding of how the experts are talking about sustainability in our sector, what the hottest topics and our biggest concerns are, what solutions are readily available and utilized in the marketplace, and what steps you can take next to keep up with competitors. Full speaker videos & presentations at...
Board Retailers Association Votes In New Chairman and Hires Executive Director via Shop Eat Surf Press Release

Board Retailers Association Votes In New Chairman and Hires Executive Director via Shop Eat Surf Press Release

PRESS RELEASES | Published Aug 7, 2019 BRA Names New Chairman, Executive Director The Board Retailers Association (BRA), a non-profit organization representing thousands of independently owned surf, skate, snow and wake retailers, is pleased to announce that it elected a new Chairman, George Leichtweis of Modern Skate & Surf this year.  Having been on the Board of Directors as the Chairman of the Skateboard Committee for many years, George was a founding member of BRA and has been in the specialty retail business for 40 years.  Former Chairman, Bruce Cromartie will remain on the Board of Directors. BRA Chairman George Leichtweis George is passionate about independent retailers being successful and believes that they are the backbone and feeder system for all the board sport industries.  “It is where young kids have their first impression of each sport that will stay with them as they continue to grow into adults and pass on the ‘stoke’ to others.  Board Retailers Association can provide smaller retailers with the tools to be successful and keep their doors open to continue to turn new kids on to the sports that they love.” George is the owner and president of Modern Sports, Inc, dba Modern Skate & Surf as well as Modern Skate Park.  Over the last 40 years, he has operated multiple Modern Skate & Surf stores in Michigan and also the world-renowned Modern Skate Parks in Novi, Madison Heights and Grand Rapids, Michigan and has been involved in the “Extreme Sports” arena since 1979.  He currently operates one location that consists of a retail store for Specialty Sporting Goods, a World Class Skate Park...
5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in...