“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. Push play to learn what BRA Supporting Vendor Partner Office Depot can provide to all BRA Retail Members As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Pricing Program. The image and video above elaborate on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“How To Leave Excuses Behind, Dig In, And Grow Retail Sales” by Bob Phibbs (The Retail Doctor)

“How To Leave Excuses Behind, Dig In, And Grow Retail Sales” by Bob Phibbs (The Retail Doctor)

As the pandemic ebbs in the USA a growing number of retailers are finding excuses why they can’t move forward with their business like they’d like. We’re SO busy. We can’t get anyone to work. Our vendors can’t ship. We have too many customers. I get it. As I predicted a while ago, the end of the lockdown would mean an accelerated push to buy – not just shop. Many retailers were unprepared then and are unprepared now. This post is how to leave excuses behind and plan for an even brighter future. Many years ago I was working with a coffee franchise and we were looking for ways to grow retail sales. We knew we had to maximize the traffic we already had and entice each customer to buy more than a cup of joe. We had to raise the average check. I suggested we put in a merchandise line for the holidays which included S’Mores tree ornaments. Customers shopped as they waited for their drinks and the ornaments blew off the shelves. We had to re-order twice.  We achieved our goal. A week later we received a letter from the landlord telling us a retailer at the opposite side of the shopping center had complained we were carrying a gift line which was hurting her business. She wanted us to stick to coffee. Geez. Like there is a finite number of people looking for gifts and any sale we made meant it was one less for her. Yesterday, I thought about that retailer and what happens when you are challenged by: A new competitorNot being able to find...
“Surf Expo retailer registration for the next show is now open plus Surf Expo highlight videos” via the awesome people behind Surf Expo

“Surf Expo retailer registration for the next show is now open plus Surf Expo highlight videos” via the awesome people behind Surf Expo

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace! Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center’s West Concourse where their customers, partners and employees can safely and effectively conduct business. Show Dates:  September 9-11, 2021 (Waterfest Sept. 8th)Location:  Orange County Convention Center, West Concourse, Orlando, FL  | View MapShow Hours: Thursday & Friday: 9 am to 6 pmSaturday:  9 am to 4 pmRegister for the Show: Click HereMake Your Hotel Reservation: Click HereTo view the Exhibitor List:  Click Here Click and view the following videos to recall the relevance, helpfulness and fun of this remarkable trade show: Surf Expo Overview January 2020 Surf Expo Highlights BRA Battle of the Shop Bosses Surf Expo January 2020 (shorter edit) BRA Retailer Roundtable Panel Discussion from Surf Expo Connect (Sept. 2020) January 2019 Surf Expo Highlights Surf Expo Orange County Convention Center 2021 Click on the link above to register for this relevant, helpful and fun trade show Surf Expo is a trade-only event. The next show will be held September 9-11, 2021 at the Orange County Convention Center in Orlando Florida. www.surfexpo.com or connect on Instagram @surfexpo, Twitter @surfexpo and Facebook @SurfExpoOrlando. For more information on Surf Expo visit surfexpo.com Surf Expo provides access to its...
“Additional EIDL Options.  Does your business qualify?” by Management One (BRA Supporting Vendor Partner)

“Additional EIDL Options. Does your business qualify?” by Management One (BRA Supporting Vendor Partner)

Have you taken advantage of the latest round of SBA loan options? There are 2 main Economic Injury Disaster Loan (EIDL) Advances – called the Targeted EIDL Advance and Supplemental Targeted Advance. The Targeted EIDL Advance provides eligible businesses with $10,000 in total grant assistance. If you received the EIDL Advance last year in an amount less than $10,000, you may be eligible to receive the difference up to the full $10,000. The combined amount of the Targeted EIDL Advance and any previously received Advance will not exceed $10,000.Learn more about the Targeted EIDL Advance The Supplemental Targeted Advance provides the smallest and hardest hit eligible businesses with a supplemental payment of $5,000. Even if you have previously received the original EIDL Advance in the full amount of $10,000, you may be eligible for the Supplemental Targeted Advance if you meet eligibility criteria. The combined amount of the Supplemental Targeted Advance ($5,000) with any previously received EIDL Advance or Targeted EIDL Advance ($10,000) will not exceed $15,000. Learn more about the Supplemental Targeted Advance Free downloadable retail related tools can be accessed via: https://www.management-one.com/downloadable-retail-tools Please note that the link to this and other relevant Corona Virus related articles as well as links to helpful webinars, loans and other Covid 19 related resources can be found in The BRA Covid 19 Retailer Resource Guide, which was published in March and is still updated regularly. If you missed the most recent BRA Management One Collaborative Webinar, push play to view it now. Also stay tuned for the next BRA M1 Webinar, which will happen before the end of the 2nd Quarter. BRA note: We are...
BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on April 30, 2021

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on April 30, 2021

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to assist you in navigating these uncharted waters. We update this page with additional resources regularly. If you are interested in contributing relevant information or helpful resources that will benefit other board specialty retailers, please email our Executive Director at doug@boardretailers.org Relevant and trustworthy online resources providing facts related to transmission of Covid-19 (Corona Virus) and strategies to battle the spread #spreadthestokenotthevirus Center for Disease Control (CDC) – Official Website Flatten The Curve – Everything you and your customers need to know to battle COVID-19 is on this website World Health Organization – Mental health and psychosocial considerations during the COVID-19 outbreak This epic and relevant drawing was created by Reddit User Darth Voter Relevant educational webinars (on-demand) > Crystal Media – 3 Tips To Get Started With Social Selling Today and Staying Top-of-Mind and Connected to Customers During a Pandemic > Management One – 1) “The Retailer’s Guide to the Economic Stimulus Package & Financial Options to Address COVID-19” – The CARES Act is a complex mix of government aid and bank loans each with their own timelines and requirements. The parameters and regulations for these loans is changing hourly! 2) With rent being one of the highest monthly expenses for brick and mortar retail businesses, it’s a good idea to approach the subject of temporarily altering the structure of your agreement – The Art of Landlord Negotiation to Ease the Highest...