“Put Your “Retail Puzzle” Together” by Tom Schrepferman

“Put Your “Retail Puzzle” Together” by Tom Schrepferman

Have you ever worked a 10,000 piece puzzle? Imagine all of those pieces spread out on your table. Where do you start? How do you start? You probably have these questions about how to thrive coming out of the COVID-19 retail challenges. Here’s how we recommend you start: Invest in e-Commerce: We expect e-Commerce growth trends to extend well past COVID-19.Control Inventory: Regularly review sales performance and inventory on-hand reports daily, weekly, and monthly to understand what inventory is moving.Reward Loyal Customers: Use frequent buyer incentives to support customers who support you. You can’t snap all the pieces of your business together at-once, but you could start here. The truth is there are many strategies to working puzzles, but the most important step is that you have to start. Marveling at all of the pieces won’t snap them together. BTW, the pro tip is to make sure all puzzle pieces are face up, sort them by color, and set aside the edges or corners. Reach out to book a demo with RICS and see how we can help! Tom Schrepferman RICS Software VP, Sales tom@ricssoftware.com 317-275-5941 BRA note: We are very pleased to mention that RICS Software is a BRA Supporting Vendor Partner who is currently offering fifty percent (50%) off all on-boarding fees and fifty percent (50%) monthly fees for the first twelve (12) months as well as a deferral of payments until 2021 for all BRA Distinguished Retail Members. Be sure to mention BRA when connecting with Tom and the solid people behind this outstanding resource. – Doug Works, Executive Director BRA If you are not yet...
“An Evolutionary Reinvention of Retail” by Paco Underhill via The Robin Report

“An Evolutionary Reinvention of Retail” by Paco Underhill via The Robin Report

PrePan…Pan…Not-Yet-PostPan. What does the world of retail look like now? What did we learn? What did we let go of …and what changed us? Here’s a retrospective look forward. 1. Shopping Safely You’d have to living in a cave not to know that digital sales have exploded in our Pan world. Just between March and April of this year, the first month of our shared Pandemic, the number of customers buying online increased in the U.S. by more than 30 percent. The dollar volume was even higher as everyday shopping was reinvented. On Black Friday, the traffic at local malls was light. Encouraged by government, fueled by new habits, and still in shock over the aftermath of the election, Americans spent most of their money online. Call it a cyber- weekend event. Yes, some major retail sectors are dying, but the good news is that the beast of consumption is alive and well. – Home Depot, the home furnishings industry, grocery, and small contractors focused on home improvements are having banner years. We are spending our money; the question is where and how. Conclusion? We are in for some focused physical changes, particularly in how the analog and our digital worlds need to work together. In Europe there are strict laws governing recycling. In some countries the responsibility is not with the consumer, but with the merchant selling you stuff. American trails much of the rest of the first world in legal restriction and conditions on how we recycle. 2. Packaging Once we reach age 35-40, roughly 80 percent of our weekly purchases are the same things. And it...
BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to newly and recently enacted State and Federal level small business relief (PPP2 and more) as well as updated State by State restrictions on January 7, 2021

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to newly and recently enacted State and Federal level small business relief (PPP2 and more) as well as updated State by State restrictions on January 7, 2021

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to assist you in navigating these uncharted waters. We update this page with additional resources regularly. If you are interested in contributing relevant information or helpful resources that will benefit other board specialty retailers, please email our Executive Director at doug@boardretailers.org Relevant and trustworthy online resources providing facts related to transmission of Covid-19 (Corona Virus) and strategies to battle the spread #spreadthestokenotthevirus Center for Disease Control (CDC) – Official Website Flatten The Curve – Everything you and your customers need to know to battle COVID-19 is on this website World Health Organization – Mental health and psychosocial considerations during the COVID-19 outbreak This epic and relevant drawing was created by Reddit User Darth Voter Relevant educational webinars (on-demand) > Crystal Media – 3 Tips To Get Started With Social Selling Today and Staying Top-of-Mind and Connected to Customers During a Pandemic > Management One – 1) “The Retailer’s Guide to the Economic Stimulus Package & Financial Options to Address COVID-19” – The CARES Act is a complex mix of government aid and bank loans each with their own timelines and requirements. The parameters and regulations for these loans is changing hourly! 2) With rent being one of the highest monthly expenses for brick and mortar retail businesses, it’s a good idea to approach the subject of temporarily altering the structure of your agreement – The Art of Landlord Negotiation to Ease the Highest...
“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect), other relevant videos from the BRA YouTube Channel and more”

“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect), other relevant videos from the BRA YouTube Channel and more”

Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty retailers and protect our Lifestyle. BRA Retailer Roundtable Panel Discussion (Surf Expo Connect – Sept. 2020) View board sport specialty retailers from around the United States speak about how they are managing these challenging times, the resources they have leaned on and new opportunities that lie ahead. This remarkable Retailer Roundtable Panel Discussion initially aired at the Surf Expo Connect virtual tradeshow on September 17, 2020 Host: George Leichtweis, BRA Chairman and Owner of Modern Skate & Surf (Royal Oak, MI) Panelists: Ferguson Herivaux, One Gig (Boston, MA) Coco Tihayni, Surf Diva (La Jolla, CA) D. Nachnani, Coastal Edge (Virginia Beach, VA) Paul Erickson, Management One Tune in with Doug Works from Board Retailers Association – PropagandaHQ.net interview by Vipe Desai This is a video of an interview conducted on September 28, 2020 by Vipe Desai of PropagandaHQ.net with Doug Works (Executive Director of the Board Retailers Association), who shared updates with Vipe on what the organization is doing to help its retail members as well as insights as to how retailers are managing during the pandemic. Be sure to visit PropagandaHQ.net to view valuable Industry News and Resourceful Articles regularly. BRA Webinar: Reopening Your Store – The Things That You Are Not Yet Thinking About (Dan Jablons,RSG) Special Educational Webinar hosted by Board Retailers Association and presented by Dan Jablons of Retail Smart Guys on May 21, 2020 and now available...
“How to Generate More Location Reviews for Your Stores” by Podium (BRA Supporting Vendor Partner)

“How to Generate More Location Reviews for Your Stores” by Podium (BRA Supporting Vendor Partner)

If you’re lacking location-specific reviews, you’re losing sales and referrals. You’re sending more customers to your competition. Discover how you can beat the competition with 5 simples steps. 97% of consumers read online reviews when searching for retail products and services in their local area. And most often, these searches are on mobile devices. If you’re lacking location-specific reviews, you’re losing sales and referrals. You’re sending more customers to your competition.  Google prioritizes search results based on the frequency, quality, and quantity of reviews. For local inquiries, relevance, distance, and prominence are important. Ready to stand out from the crowd and acquire more customers from local search? Follow this checklist to boost reviews across multiple locations. Improve the customer experience across all locations. The first step in generating more reviews for your stores should be centered around providing customers the experiences they want to share. While certain factors, like traffic or parking, may vary from store to store, there are a few best practices you can put in place to ensure that overall, your customer experiences are smooth and convenient. Consider utilizing the click-to-message feature on Google My Business (and connecting customers with a local representative), adding mobile payment options, and implementing services like Webchat (that again, connect customers with local representatives). With these tools, customers can quickly get in touch with your business to see if a product is in stock at the location near them, initiate a curbside pickup at the nearest storefront, or even purchase a product—all from the comfort of their mobile device. When you focus on the customer in this way, they’re more likely to have positive things to say when...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...