“3 reasons retailers should adopt BOPIS” by Podium (BRA Supporting Vendor Partner)

“3 reasons retailers should adopt BOPIS” by Podium (BRA Supporting Vendor Partner)

Outside of serious growth for retailers, BOPIS offers incredible benefits to shoppers. Here are three reasons retailers should adopt BOPIS and a free resource to help you get started. In the wake of a global pandemic, amid social distancing guidelines and lower in-store capacity caps, retailers and consumers alike have adopted new practices and habits—pivoting into a new world for retail. 73% of shoppers adopted new shopping habits and behaviors in the last year (and over 60% plan to continue those new practices). We’ve seen a direct impact of new behavior in both digital shopping and social media with a 50% year-over-year increase in revenue over the holidays for digital shopping and a 104% increase in the number of purchases made directly from a social media channel.  And retailers that adopted creative options for contactless pickups, such as curbside, drive-through, or BOPIS (buy online pickup in-store), grew more than 60% in the five days leading up to Christmas than retailers that failed to make the shift.  Buy online, pickup in-store (BOPIS) isn’t just a trend. It’s here to stay. Adoption rates in 2016 were above 40%, but they’re expected to rise to 90% by 2024. It’s a new strategy that’s proving to be the key to improving sales and customer satisfaction. Outside of serious growth for retailers, BOPIS offers incredible benefits to shoppers. Here are three reasons retailer should adopt BOPIS, whether it’s through curbside pickup via a phone call, curbside pickup via an app, or traditional buy online, pick up in-store: 3 reasons retailers should adopt BOPIS. 1. BOPIS gets products into customers’ hands faster. Digital shopping trends continue to rise, with nearly 80% of consumers starting their buying...
“Surf Expo retailer registration for the next show is now open plus Surf Expo highlight videos” via the awesome people behind Surf Expo

“Surf Expo retailer registration for the next show is now open plus Surf Expo highlight videos” via the awesome people behind Surf Expo

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace! Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center’s West Concourse where their customers, partners and employees can safely and effectively conduct business. Show Dates:  September 9-11, 2021 (Waterfest Sept. 8th)Location:  Orange County Convention Center, West Concourse, Orlando, FL  | View MapShow Hours: Thursday & Friday: 9 am to 6 pmSaturday:  9 am to 4 pmRegister for the Show: Click HereMake Your Hotel Reservation: Click HereTo view the Exhibitor List:  Click Here Click and view the following videos to recall the relevance, helpfulness and fun of this remarkable trade show: Surf Expo Overview January 2020 Surf Expo Highlights BRA Battle of the Shop Bosses Surf Expo January 2020 (shorter edit) BRA Retailer Roundtable Panel Discussion from Surf Expo Connect (Sept. 2020) January 2019 Surf Expo Highlights Surf Expo Orange County Convention Center 2021 Click on the link above to register for this relevant, helpful and fun trade show Surf Expo is a trade-only event. The next show will be held September 9-11, 2021 at the Orange County Convention Center in Orlando Florida. www.surfexpo.com or connect on Instagram @surfexpo, Twitter @surfexpo and Facebook @SurfExpoOrlando. For more information on Surf Expo visit surfexpo.com Surf Expo provides access to its...
“Retail Trends That Will Outlast the Pandemic” by Christine Sullivan via Total Retail

“Retail Trends That Will Outlast the Pandemic” by Christine Sullivan via Total Retail

To survive and succeed in the era of the COVID-19 pandemic, retailers quickly adapted to meet customers’ priorities and needs. Convenience became a touchstone of our “new normal,” defining how, when, and where we shop. This trend will continue to be a hallmark of how consumers and retailers engage in the future. A recent report found that in the last year, 50 percent of global shoppers used digital payments more than before the pandemic, and the majority plan to continue doing so after the pandemic ends. Whether shopping for groceries, sending loved ones birthday or holiday gifts from anywhere in the world, or carrying out their day-to-day shopping, many have shifted in-person traffic to digital channels. Consumers have found appreciation in having everything they need at the touch of a button without ever having to leave their homes. In many cases, this has also become a necessity. So which trends will outlast the pandemic? Digital Touchpoints Will Continue to Thrive While in-person foot traffic is expected to rise post-pandemic, we likely won’t see much of a decline in online shopping patterns, as customers will continue to shop online, check inventory prior to going in person, and rely on purchasing items online to pick up curbside or in-store. A Google study found 47 percent of planned shoppers said they’ll continue using options to buy online and pick up in-store/curbside, and 67 percent said they like to confirm online that an item is in stock before going to buy it in-store. In fact, searches for “available near me” increased by more than 100 percent globally in the last year. These metrics underscore the value of...
“Show me the money!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

“Show me the money!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

            While 2020 started out with closures, quarantines and ever-changing regulations, many retailers were disclosing record sales by the end of the year, “best year ever” claims and similar results.  Inventories of surfboards, paddleboards, skateboards, skimboards, wetsuits and accessories were emptied quickly, with refills slow to arrive.  Loyal customers and new participants were eager to get outside, get active and simply get out of the house!             While strong gross sales were indeed a positive sign amidst a period of uncertainty, frustration and job losses, I was hesitant to celebrate too strongly since profitability had taken a hit.  Retailers who’d had banner sales reluctantly admitted that net profit (the money that was ending up in their pockets) was LESS than the prior year.  Wait what???  Sales were UP, net profits were DOWN!  Retailers were working harder and longer, sold lots of goods yet made less money—what happened?             This disappointing realization was the result of unexpected/unbudgeted expenses, increased costs and low margins in certain categories. Unexpected costs to create COVID-safe retail environments tapped profits.Many retailers spent a lot of money to develop or enhance their online presence—new websites, upgrades & maintenance, Google Adwords, additional personnel & supplies and more—the boost in sales took many months to offset the necessary expenditures.Freight costs, especially those for surfboards and paddleboards, rose exponentially throughout the year, squeezing already-thin margins.Sales of boards and wetsuits, while strong, don’t provide the needed profits to cover the costs of today’s retail business.  Margins for these categories are generally less than 40%, while the average cost of business for a specialty retailer is 44+%.Sales of apparel, footwear and...
“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag

“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag

Bearings are one piece of gear for us that truly are a difference-maker when it comes to getting enough speed for a trick or for getting from point A to point B. There are so many companies and designs out there, and you may have never even thought about how we got to the modern bearing of today. So let’s take a little ride through bearing memory lane and school you on the history of these little metal balls. 1. BEARINGS PRE-DATE SKATEBOARDS BY THOUSANDS OF YEARS Some of the earliest bearing designs were used while constructing the Egyptian pyramids, which we know were built by volunteer, highly skilled, and well-compensated union-backed employees. Leonardo Da Vinci also developed a design for bearings that would help reduce friction in many of his mechanical inventions, including the design for his helicopter from 1500 AD. 2. THE BALLS IN BALL BEARINGS START OFF AS SMALL LENGTHS OF WIRE The wires are cut down, then ground and polished down into a tiny smooth ball. Skate bearings mostly have seven balls each, which sounds like a lot until you learn that a pork tapeworm has between 20,000-40,000 testes, or balls, each. Now, BIGGEST balls? That would be the North Atlantic right whale, which averages about 1,900 pounds of balls per whale. 3. EARLY SKATE BEARINGS WERE TOTAL CRAP AND FELL APART EASILY When Tony Alva and the Dogtown team were first slashing coping and carving over lights in backyard pools, it was extra difficult because the force was causing the bearings to pop out of their wheels. They learned to tape over the drains so they would at least...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...