Build Shop Awareness and Boost Sales for Less than Twenty-Five Cents

Build Shop Awareness and Boost Sales for Less than Twenty-Five Cents

On a recent sales trip, I was reminded how powerful a simple logo sticker can be. At the end of a meal in Hood River, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join the mailing list. My business partner immediately grabbed the stickers. I sat there in amazement over this reaction, and commended the owner on this simple & cost-effective way to promote his restaurant.  For the rest of the trip through Oregon, the restaurant (6th Street Bistro) was proudly promoted on the bumper of my rental car. I realized when I got back home that I couldn’t recall a time when I had been given a sticker by any business in all of my years of buying and selling–thus sparking this article. In my travels, I see stickers from Encinitas surfboards and Ron Jon surf shop on cars from many states. Does this impact sales and shop awareness?? Yes, absolutely! With rising costs and lots of marketing options these days, stickers are a great investment for any retailer who wants to boost awareness of their shop, build customer loyalty and ultimately grow sales. Stickers are very inexpensive (as seen in the chart below) if you stick to some basics: Use one of the “optimal” printing sizes–4.75” x 3” rectangle/oval or 3” square/circle Print at least 2500 units on white vinyl—mix & match colors if needed Keep logo artwork simple and easy to read—limit to 3 colors or less Add city, state if applicable—don’t bother with phone number or website Jim at Specialized Screenprinting in Santa Ana,...
Global Wave Ventures: 4 Ways to Retain Your Customers

Global Wave Ventures: 4 Ways to Retain Your Customers

It is important in today’s competitive market to stay connected to your customers, keep them loyal to your store and coming back to buy frequently. There are countless challenges to “steal” your customers—other specialty retailers, sporting goods retailers, online websites, company-owned stores, discount channels and more. Anyone who walks into the store is YOUR customer—how long you keep them depends on your interaction with them. It is more economical to keep and nurture customers already familiar with your store than to attract new ones. A recent small business article noted that “it costs TEN TIMES MORE to acquire a new customer than to up-sell a current one!” Dave Seehafer, Global Wave Ventures industry analyst, has over 25 yeares of experience & relationships, and provides guidance and solutions in areas such as inventory and open-to-buy, private label resourcing, profit analysis and more with special rates for B.R.A. members. Check out the 4 ways to keep your retail customers loyal: Establish your store as “THE EXPERT SOURCE” of product knowledge, selection and customer service Know your top customers by their first name Offer a “try before you buy/buy back guarantee” Apply any lessons or rental fees to the purchase price Follow-up with a personal phone call AFTER a major purchase to see how it’s working Keep your customers informed on shop sales, special events, new products, film releases, contests and more Work with key vendors to have a sales rep show & explain new products (works great during wetsuit season) Use a combination of email, mail, text and phone calls to stay connected Track mailings to gauge effectiveness—use special promo codes, numbered...

Siriani: Inventory Management for BRA Members

Maintaining a balance between inventory investment and profit can be challenging. If you stock too much inventory, your profits can dip. Too little and you might miss a sale. Ideally you maintain a smaller inventory but have a more frequent delivery schedule. This is where FedEx and the BRA Freight Savings Plan can help. Save up to 20% on select inbound, outbound and third-party FedEx Ground® shipping. If you need help routing your inbound shipments, call Siriani at 1.800.554.0005. For eligible FedEx® services and rates, contact your freight savings program provider, Siriani & Associates. All FedEx shipments are subject to the applicable FedEx Service Guide. FedEx service marks used by...

Board Retailers Association: Specialty Retail Trends

As a retailer, you’ve been mulling over the multitude of articles with the same topics and trends. The data seems to go back and forth, with interpretations across the board. Our ongoing conversations with the Board and our members inspired us to think more and more about the state of the industry–and just what all of this means to specialty retailers. Showrooming Showrooming is the practice of browsing in-store and then buying at a lower price online. The threat to brick-and-mortars is real, of course, and perhaps even more real to smaller business, but merchants are really rising to the challenge. Based on our conversations, retailers recognize that showrooming is something that needs to be accepted and adapted to. Retailers are determining which items are susceptible to showrooming, and then ensuring that they have consistent pricing and promotions. Some retailers are also training staff members to deal with showrooming scenarios accordingly, and are managing them to be salespeople – not clerks. Omnichannel retail Retailers are arming themselves with various ways to reach consumers in real-time: through all available shopping channels, mobile internet devices, computers, brick-and-mortar, television, radio, local advertising, and so on. Omnichannel retailing is the evolution of multi-channel retailing, but focused more on a seamless approach to the consumer experience. Retailers are creating digital shopping experiences in-store and building cooperative partnerships with nearby businesses. They’re ensuring that their websites are mobile friendly and responsive. Social media is being used to build community and engage with consumers, and retailers are focusing on customer service across all channels to build brand loyalty. Retailers are also realizing how important it is...

10 Questions to Consider when Investing in a Retail POS System

We love guest posts. Please send educational info for our retail members to us at info@boardretailers.org. This guest post features Jason Sproles, President of Support One – a Denver based retail software and support company, who was presented with 10 questions on how a Retail POS system can benefit a small business.  Whether you’re a small retailer with just one or two stores or a retail chain, there is concern regarding profitability in today’s economy. Although passion drives your business, technological obstacles may get in the way of true success. With so many advances in technology, thinking about implementing anything new into your store can be overwhelming. Jason Sproles, President of Support One, a Denver based retail software and support company who specializes in small to medium size retailers was asked at NRF 2014 to answer the most frequently asked questions for making a decision of investing in a Retail POS system. Sproles hopes these answers can provide peace of mind with your search and details of how beneficial a new retail management system can be. 1) What is the approximate cost of a Retail POS system? ANSWER  “It really depends on the retailer and their needs. Basic POS software will cost between $1,200-$2,500 per license or terminal. But if you’re looking to invest in a full Retail Management suite, like iVend Retail, then your numbers will be much higher. With the added costs of additional modules such as rentals, service and loyalty; as well as the extra cost of hardware, implementation and training a ballpark figure would be $7,000 and up for the 1st workstation. Annual upgrades and support contracts should also...

The Poppin App Solution – A Social Shopping App for iPhone and Android

BRA Members and retailers everywhere are beginning to discover PoppinApp in their Facebook feed and other social news.  Using the promotion code BRA0124, BRA members and retailers can register for free now! Here’s the lowdown from the app’s creators: PoppinApp is the new social shopping, business information application for the iPhone and Android. Our goal is to enable every local business the ability to directly communicate with their customers at a moments notice. We want to provide businesses the insight of knowing who their core local customers are, seeing which products and items are trending highest, and being able to easily notify their customers through a simple to use mobile platform. For consumers, we want to deliver the one mobile application where they can easily know what’s poppin’ in all their favorite local businesses without having to hassle with downloading an app for each individual business they love. How it works: • Customers follow their favorite local businesses • They take picture of things they like at the business and build a reputation based off their activity • Businesses send their followers exclusive notifications called “IN’s” • IN’s are used to alert followers of specials, new items, change of hours, events, and more • People ONLY receive IN’s from the businesses they follow Our Backend Analytics allows you to: • See statistics regarding the number of followers you have, their age, gender, and PoppinApp participation level • Control and unify messaging for any individual location or the entire chain portfolio • Filter your outgoing messages to all followers, certain age groups, gender, or PoppinApp participation levels Find our more...