by admin | Sep 3, 2026 | Industry, News, Opinion, Resources, SUP, Surf, Surf Expo, Trade Shows
Katin is one of the many brands returning to Surf Expo this month. File photo courtesy of Surf Expo. From a new creator program built with Popfly to Lightspeed’s title sponsorship of the Industry Party and fashion shows, plus new education programming from...
by admin | Aug 23, 2026 | Brick & Mortar, Customer Experience, Customer Service, HR, Opinion, Resources, Retail Strategy, Sales Training
Why is turnover so high in your stores? Why are your managers exhausted by closing time? And how do you get the same selling behavior in location 1 and location 200? Your team is your customer experience. In a punishing labor market, the retailers who win are the ones...
by admin | Aug 17, 2026 | Brick & Mortar, Customer Experience, News, Resources, Retail Strategy, Sales Training
Brick-and-mortar stores struggle without sales training because the purchase decision is made on the sales floor, and most associates were never taught how to influence it. In first-time mystery shops across our client base, associates score an average of 36%. They...
by admin | Jul 24, 2026 | Industry, News, Opinion, Outdoor, Resources, Snowboard
Avalanche beacons are a crucial part of backcountry skiing. However, even if the devices have saved many lives already, we haven’t yet reached the pinnacle (pun intended) of the technology’s potential. Students at OSU Cascades are working to change that, though. As...
by admin | Jul 20, 2026 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Opinion, Resources, Retail Strategy, Sales Training
What an AI shopping agent actually does At Google’s I/O event, the company announced Universal Cart. Here is what it does, in plain terms. An AI agent is not a search box. It is a runner you send out. You tell it what you want, set a budget, and it goes shopping...
by admin | Jul 9, 2026 | Brick & Mortar, Customer Experience, Merchandising, Opinion, Resources, Story Telling
Brazil’s biggest retailer built an AI avatar from scratch and put her on the cover of Vogue Brasil.Her name is Lu. She started as a mascot for Magazine Luiza, grew into 30 million followers, and has since worked with Adidas, Samsung, and McDonald’s. Magalu...