“SIMA Award Winners Announced (including Retailers of the Year)” via SIMA email announcement

“SIMA Award Winners Announced (including Retailers of the Year)” via SIMA email announcement

WINNERS FROM THE 16TH ANNUAL SIMA AWARDS More than 300 attendees from surf companies, specialty retail shops and friends of the industry attended the 16th Annual SIMA Awards on March 11, 2020 to cheer on and celebrate the outstanding innovations and contributions made to the industry by the 86 finalists. Be sure to scroll to bottom of page to see PHOTOS of winners, finalists and attendees of the awards ceremony.  Congrats to the Winnersfrom the 16th Annual SIMA Awards! PRODUCT CATEGORIESAccessory Product of the YearWINNER: Surf Sessions by SurflineOther Category Finalists:FinPuller by FinPullerSearch GPS2 Watch by Rip CurlSurf Boot Mid by VansThe 4ocean Bracelet by 4ocean Environmental Product of the YearWINNER: The 4ocean Bracelet by 4oceanOther Category Finalists:Billabong Recycler by BillabongMen’s & Women’s Yulex Wetsuits by PatagoniaAlgae Traction by Slater DesignsUpcycled Coconut Boardshort Collection by Vissla Footwear Product of the YearWINNER: UltraRange Hi DL MTE by VansOther Category Finalists:Alapa Li by OlukaiRivi Slide by QuiksilverCushion Bounce Collection by ReefPair O Dice by Sanuk Eyewear Product of the YearWINNER: JJF12 by ElectricOther Category Finalists:Sampan by Costa SunglassesRob Machado Resin Collection by DragonOMAR by Otis Eyewear Wetsuit of the YearWINNER: Infiniti LTD by XCEL WetsuitsOther Category Finalists:Hyperfreak Series by O’Neill WetsuitsFlashbomb Heat Seeker by Rip Curl7 Seas Wetsuit Collection by Sisstrevolution7 Seas Wetsuit Collection by Vissla Surfboard CategoriesPerformance Shortboard Model of the YearWINNER: Cymatic by Slater DesignsOther Category Finalists:Seaside by Firewire SurfboardsBlack Baron by JS IndustriesAstro Pop by Pyzel419Fish by Rusty Surfboards Alternative Surfboard Model of the YearWINNER: Shadow by PyzelOther Category Finalists:Monsta Box Hyfi by JS IndustriesThe Blade by Rusty SurfboardsFRK by Slater DesignsDisco Inferno by Surftech x Sharp Eye...
“Skateboarding improves mental health, helps build diverse relationships, USC study says” via LA Times

“Skateboarding improves mental health, helps build diverse relationships, USC study says” via LA Times

Julian Jeang-Agliardi jumps a ramp at Vans Off the Wall Skate Park on May 9 in Huntington Beach (Dania Maxwell / Los Angeles Times)By LA Times CITY NEWS SERVICE February 26, 2020 USC researchers have found multiple benefits in skateboarding, ranging from mental health to education and careers, the university announced Wednesday. A first-of-its-kind study of skateboarding culture found the sport improves mental health, fosters community and encourages diversity and resilience, according to USC. The study, conducted by the Pullias Center for Higher Education at USC’s Rossier School of Education and USC’s Annenberg School for Communication and Journalism, also indicated that gender and race matter in the skateboarding community. “Skateboarding is embedded in youth culture today,” said skateboarding legend Tony Hawk, whose Tony Hawk Foundation funded the study. “Until now, little attention has been directed toward truly understanding who skateboarders are, what they think or why skateboarding becomes such an integral part of their identity. We at the Tony Hawk Foundation are proud to have sponsored this work in order to highlight these young people.” Researchers created a survey that targeted 13- to 25-year-olds and received more than 5,000 responses, including a significant number from skaters who identified as female and/or as a person of color. Interviews also were conducted with 120 skaters and skate community stakeholders in seven cities across the U.S. The findings fly in the face of commonly held misconceptions around skateboarding culture, according to the Pullias Center’s Zoe Corwin, the study’s principal investigator. “Skateboarders are prone to being labeled by society as rebels, social deviants or rule-breakers,” Corwin said. “Stereotyping masks an array of valuable skills obtained through skateboarding....
“Brands that Won at Core Stores in 2019” via Shop Eat Surf

“Brands that Won at Core Stores in 2019” via Shop Eat Surf

Please click on the following link to view this excellent Shop Eat Surf Article: Brands that Won at Core Stores in 2019 Please note that this particular article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the Executive Edition Membership clearly outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat...
“A Comprehensive Guide to Airline Board Bag Fees in 2020 PLANNING TO TRAVEL WITH SURFBOARDS THIS YEAR? CHOOSE YOUR AIRLINE WISELY” By ZANDER MORTON of Surfer Magazine

“A Comprehensive Guide to Airline Board Bag Fees in 2020 PLANNING TO TRAVEL WITH SURFBOARDS THIS YEAR? CHOOSE YOUR AIRLINE WISELY” By ZANDER MORTON of Surfer Magazine

A Comprehensive Guide to Airline Board Bag Fees in 2020 PLANNING TO TRAVEL WITH SURFBOARDS THIS YEAR? CHOOSE YOUR AIRLINE WISELY JANUARY 7, 2020 BY ZANDER MORTON  For better or for worse, surfing is more widespread than it’s ever been. Whether thanks to the WSL’s corpo approach in recent years, the explosion of wave pools, John Florence, the Olympics or some combination of all of those things, the world is taking notice. And so are the airlines. Fortunately, that’s a good thing. Gone are the days when nearly every airline was gouging the pockets of surfers, charging $150 per surfboard, if you were lucky. At one point, United Airlines actually doubled and tripled that charge for having more than one board in a bag, and many surfers actually paid over $1,000 to tote their boards from location to another. One way. These days, while there are still some bad apples out there, most airlines are leaning towards being surfer friendly, with some big carriers like American Airlines and Delta having recently cut surfboard fees completely. (Finally!) After digging through the oversize/sports equipment charges for every major airline you might consider flying, we figure the three best/worst airlines (in terms of low-cost board bag fees) are as follows: The Best: Qantas, Air Tahiti Nui and Emirates, as surfboards fly free on all three, so long as they are one of your two checked bags, and stay under the standard allowed weight and dimensions. (Honorable mention to American Air and Delta for cutting surfboard fees in 2019. Now you only pay $30 for surfboards on both airlines, assuming you aren’t checking more than...
“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

As a former shop / skatepark owner myself, I strive to make relevant suggestions, create beneficial programs, introduce solutions oriented vendors and provide strategic resources that help our members to lower expenses, increase profit margins and create more remarkable customer experiences. Below are six resourceful books that I have personally read from cover to cover and highly recommend to all retailers.  Each of these books are relevant and easy to understand.  I suggest reading them from #6 to #1 to maximize the overall benefit, but if you are struggling with making time to read anything or do anything proactive, then absolutely begin with #4. #6: “Permission Marketing”by Seth Godin —the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.  Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin, the author, calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time— Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about you, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale. #5: “Purple Cow” by Seth Godin —an intelligent book that...