Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“18 Retail Trends That will Shape 2022 and Beyond” by Werner Geyser via Influencer Marketing Hub

by admin | Jan 10, 2022 | Resources, Retail Strategy

Clearly, the most significant factor affecting retail trends in 2021, continuing from 2020 and undoubtedly continuing through to 2022, has been the global emergence of COVID. We have examined the effects in detail, including a massive post looking at COVID-19...

“Shopping on Social Media Seen Hitting $1.2 Trillion by 2025” by Martine Paris via Bloomberg

by admin | Jan 9, 2022 | Resources, Retail Strategy, Social Commerce, Social Media

Parcels inside a shipping container at the UPS Worldport facility in Louisville, Kentucky.Photographer: Luke Sharrett/Bloomberg Shopping on social networks such as Facebook, TikTok and WeChat is going to grow three times faster than sales from traditional...

“4 Ways to Manage Your Company’s Online Reputation Without Ads” by Dave Lehman via Total Retail

by admin | Jan 4, 2022 | E-Commerce, Resources, Social Commerce

Credit: Getty Images by Eva-Katalin As you might expect, advertisements don’t win over customers anymore. Why? Consumers are  annoyed with ads. And so are marketers — 20 percent to 40 percent of clicks on paid ads are fraudulent. For these...

“Will 2022 be the Year of the Dark Horse in Retail?” by Arick Wierson via The Robin Report

by admin | Jan 3, 2022 | Predictions, Resources, Retail History, Retail Strategy, Social Commerce, Social Media, Statistics

My father grew up on a farm in central Iowa in the 1930s and 40s, and although life in the post-Depression heartland was pretty harsh, among his fondest memories from his childhood are those of his many horses, each one of them different shades of black. As a...

“How To Set A New Direction For Retail 2022” by Bob Phibbs (The Retail Doctor)

by admin | Jan 2, 2022 | Educational Opportunity, Resources, Retail Strategy

The start of a New Year is a good time to assess retail trends and where you’ve been and where you want to go. Otherwise, it can be just the same problems, different day. You have to believe there has to be more to running a retail store than a paycheck. Thank your...

“Customers want you but choose Amazon, WHY?” by Dan Pankratz via Exchange Collective blog

by admin | Dec 31, 2021 | E-Commerce, Internet, Resources, Retail Strategy, Retail Technologies

70% of Americans Prefer to Shop Local You hear it all the time, “I love your store,” or “I want to support local,” and “I am over Amazon.” But it is no secret that millions of customers are going to Amazon’s market place to shop and buy. But in a survey of 1,500...