Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“THREE TWEAKS THAT BRING SIGNIFICANT CASH FLOW” by BRA Advisory Member, Retail Consultant, and remarkable speaker Dan Jablons

by admin | Jun 3, 2025 | Brick & Mortar, News, Resources, Retail Strategy

Retailers often think that the next boost in their business is going to come from finding the next amazing line of merchandise, or discovering a new marketing tool (the next Facebook?).  Sometimes they believe it will happen because they hire a killer...

“75 Things Retail Employees Can Do When They’re Not Busy” by Bob Phibbs via The Retail Doctor Blog

by admin | May 12, 2025 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training

Your payroll is still running even when the floor is empty. Here’s how to make every minute count. Originally, I shared just 50 of these ideas. The response was so strong, I decided recently to expand it. Now there are 75 ways your employees can stay sharp,...

“7 Critical Service Failures Driving Customers Away (And How Training Solves Them)” by Bob Phibbs via The Retail Doctor blog

by admin | Apr 28, 2025 | Brick & Mortar, Customer Experience, Customer Service, HR, Opinion, Resources, Retail Strategy, Sales Training

The scene plays out in one of America’s most prestigious department stores: A customer looking to purchase a high-end coat walks the sales floor for 15 minutes. During that time, not a single employee acknowledges him. Some are busy with their phones; others are...

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

by Doug Works | Apr 18, 2025 | Community, Industry, News, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Trade Shows

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

by admin | Apr 16, 2025 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...

“Save Your Margins: 15 Retail Management Tactics” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 8, 2025 | Brick & Mortar, Governmental Affairs, News, Resources, Retail Economy, Retail Strategy, Sales Training

All retail chains face a brutal reality in 2025. Your margins are under attack from three directions: Promotion addiction: Your marketing team runs flash sales that train customers to wait for discounts, delivering temporary revenue spikes but permanent margin erosion...