“This Shop Was Ground Zero For One of The Greatest Advancements in Surfboard Tech ‘SURF SHOP CHRONICLES’ TAKES A TRIP TO DANA POINT’S ICONIC HOBIE SURF SHOP” via Surfer

“This Shop Was Ground Zero For One of The Greatest Advancements in Surfboard Tech ‘SURF SHOP CHRONICLES’ TAKES A TRIP TO DANA POINT’S ICONIC HOBIE SURF SHOP” via Surfer

This Shop Was Ground Zero For One of The Greatest Advancements in Surfboard Tech “SURF SHOP CHRONICLES” TAKES A TRIP TO DANA POINT’S ICONIC HOBIE SURF SHOP DECEMBER 17, 2019 BY SURFER MAGAZINE  In the 1950’s, when most surfboards were still made out of heavy balsa wood, Hobie Alter and Gordon Clark teamed up to experiment with new shaping materials in Alter’s Dana Point store. “Hobie was making the most surfboards at that time,” recalls Kris Carlow, Hobie’s Brand Manager, in our latest episode of Surf Shop Chronicles. “But in ’58, along with Grubbie [Gordon] Clark, they decided to halt surfboard production and just R&D foam. For a full year, Hobie didn’t make surfboards.” And we all know what happened next. The polyurethane blanks Alter and Clark produced left balsa in the dust, became the industry standard and changed both surfboard performance and surfboard manufacturing forever. They weren’t the first to produce a foam blank, but they did perfect their production and ushered in a new era of surfboards. As impressive as that fact is, it’s only just the beginning of Hobie Surf Shops storied history in Dana Point and beyond. Click play above to learn more about one of the most iconic shops and recognizable brands in surfing history. For more interesting articles via this outstanding publication, click:...
“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

As a former shop / skatepark owner myself, I strive to make relevant suggestions, create beneficial programs, introduce solutions oriented vendors and provide strategic resources that help our members to lower expenses, increase profit margins and create more remarkable customer experiences. Below are six resourceful books that I have personally read from cover to cover and highly recommend to all retailers.  Each of these books are relevant and easy to understand.  I suggest reading them from #6 to #1 to maximize the overall benefit, but if you are struggling with making time to read anything or do anything proactive, then absolutely begin with #4. #6: “Permission Marketing”by Seth Godin —the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.  Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin, the author, calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time— Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about you, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale. #5: “Purple Cow” by Seth Godin —an intelligent book that...