Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Details Make The Difference – Changing Your Advertising Style to Maximize Results” by Tom Shay via ProfitsPlus.org

by admin | Mar 5, 2022 | Resources, Retail History, Retail Strategy

The rain that started Thursday evening continues to pour on this Saturday morning with no sign of letting up. Understandably, many customers have chosen to stay home. The two retailers, Al and Bill, have made their inventory purchases, media buys, and have extrasales...

“December retail sales were strong, no matter what the clickbait headlines said” by Steve Dennis via Retail Wire

by admin | Jan 18, 2022 | News, Resources, Retail History, Retail Strategy, Statistics

Photo: RetailWire Through a special arrangement, presented here for discussion, is a summary of  Steve Dennis’ recent Forbes article. Steve is President & Founder of SageBerry Consulting and a senior Forbes Contributor. He is the author of Remarkable Retail: How...

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

by admin | Jan 17, 2022 | Competitions, Industry, Olympics, Retail History, Snowboard

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic...

“Rusty Preisendorfer Explains Why Your Surfboards Shouldn’t Be Bulletproof” by Rusty Preisendorfer via The Inertia

by admin | Jan 11, 2022 | Manufacturing, Retail History, Surf, Trade Shows

If your surfboard doesn’t dent up a little bit, it’s not a good thing. Photo: Rusty Surfboards/Instagram Editor’s Note: This feature was made possible by our friends at Rusty Surfboards. Like a fine pair of shoes, new boards need to dent up a bit....

“Will 2022 be the Year of the Dark Horse in Retail?” by Arick Wierson via The Robin Report

by admin | Jan 3, 2022 | Predictions, Resources, Retail History, Retail Strategy, Social Commerce, Social Media, Statistics

My father grew up on a farm in central Iowa in the 1930s and 40s, and although life in the post-Depression heartland was pretty harsh, among his fondest memories from his childhood are those of his many horses, each one of them different shades of black. As a...

“Virgil Abloh dies at 41” by Daphne Howland via Retail Dive

by admin | Nov 29, 2021 | Community, Industry, Rest In Peace, Retail History, Streetwear

Courtesy of LVMH Moët Hennessy Louis Vuitton Dive Brief: Fashion designer Virgil Abloh, founder of Off-White and artistic director for men’s at Louis Vuitton, died on Sunday. He was 41.Abloh had been undergoing treatment for a rare and aggressive cancer, cardiac...