“No Comply and the Austin Skate Community” via Parade

“No Comply and the Austin Skate Community” via Parade

No Comply and the Austin Skate Community Owner, Elias Bingham, talks of the importance of the local skate shop Posted by Neil Chester6 min read Wednesday, January 15, 2020 No Comply is a skate shop located in Austin, Texas. As with all great skate shops, community is everything for No Comply. Whether that’s the friendly and dedicated staff on hand to offer advice or simply shoot the shit about the latest goings on in skateboarding. There’s a steady stream of locals rolling through to lurk and grab a coffee before heading to the incredible outdoor skatepark located right behind the store. The owner, Elias Bingham, has created something special here. Can you tell us about being a sponsored skater, who you rode for, when and what made you stop pursuing that and eventually open a skate shop? First sponsor was Jukebox Skate Shop in NYC around 93/94. Then Balance Skateboards and a couple of others in the late 90’s till I ended up on Element flow for about 10 years. I rode for Vita shoes, then Ipath, Circuit Wheels was my first ad in 98ish. I also skated for Venture Trucks, Spitfire, FTC and Upper Playground. First pic in a mag was the contents page of Slap’s first year anniversary issue. My first interview was in Big Brother’s East Coast issue ‘95. I got a Thrasher cover in May 2001, and appeared in 411vm and TWS. Sponsors supported my life of skating and helped me to travel the world and connect with our international skateboarding familia. As far as pursuing skateboarding, I never thought of doing it as a career, it has been what I’ve done most of my life and...
“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

“Six resourceful books that could help you to improve your retail operation” by Doug Works (BRA Executive Director)

As a former shop / skatepark owner myself, I strive to make relevant suggestions, create beneficial programs, introduce solutions oriented vendors and provide strategic resources that help our members to lower expenses, increase profit margins and create more remarkable customer experiences. Below are six resourceful books that I have personally read from cover to cover and highly recommend to all retailers.  Each of these books are relevant and easy to understand.  I suggest reading them from #6 to #1 to maximize the overall benefit, but if you are struggling with making time to read anything or do anything proactive, then absolutely begin with #4. #6: “Permission Marketing”by Seth Godin —the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.  Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin, the author, calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time— Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about you, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale. #5: “Purple Cow” by Seth Godin —an intelligent book that...
“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

Such an outstanding event.  Massive thanks to the Distinguished Panel and Supporting Event Partners including Surfing Heritage and Culture Center, Locally, Solite Boots, Action Watch, Exchange Collective and Sambazon as well as all of the Retailers, Brands and Vendors that attended this outstanding Regional Retailer Roundtable Event.  Check out the Highlight Reel by clicking below.  Filmed and Edited by Noah Schuler. The next BRA Regional Roundtable will happen at Surf Expo in the Learning Lounge on January 9, 2020 at 4 pm.    For additional details on this and other upcoming BRA events, click:...
“BRA Releases Recap Video of Retailer Roundtable” (SHACC Nov 2019 – Filmed and edited by Noah Schuler)

“BRA Releases Recap Video of Retailer Roundtable” (SHACC Nov 2019 – Filmed and edited by Noah Schuler)

The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces the release of the Recap video that showcases the recent BRA Regional Retailer Roundtable Event which was held earlier this month at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente. Noah Schuler of Schuler Films captured, edited and produced this remarkable recap video: BRA would like to sincerely thank Glenn Brumage and the epic staff at Surfing Heritage and Culture Center for hosting the event as well as each of the Supporting Event Partners including Solite Boots, Exchange Collective, Locally, Action Watch and Sambazon.  Board sport specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations participated in this open forum solutions-oriented discussion about the issues and opportunities facing our industry today and in the future. This event marked the first of many BRA Regional Retailer Roundtables, which will serve as a template for more of these discussions throughout the country (in addition to trade shows) on how the manufacturers and retailers can work together to continue to support the board sports that we are all passionate about. Southern California is the epicenter of board sport culture and Surfing Heritage and Culture Center served as the ideal location for this initial event. BRA Chairman, George Leichtweis of Modern Skate & Surf, moderated a panel of key manufacturers reps and BRA retailers / Board members. The distinguished group of panelists included Coco Tihanyi (Surf Diva and BRA), Sean Smith (SIMA), Teddy Schiavoni (Locally and former Chairman of National Ski and Snowboard Retailers Association),...
“Some ways to boost holiday sales (AND MARGINS)!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

“Some ways to boost holiday sales (AND MARGINS)!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

Some ways to boost holiday sales (AND MARGINS)!   Importance of specialty store “experience”—think Apple, Nike, Starbucks! –this is your time to shine—share passion & stoke, offer product insight –give incredible customer service—i.e. free local delivery, board storage, gift wrapping –do whatever is necessary to keep your customers loyal and coming back to YOUR store –offer gift ideas/gift list to every customer as they walk in the door –have some popular items gift-wrapped near the cash register –offer holiday payment plans on big-ticket items — have a holiday raffle for a slow-selling surfboard or snowboard your cost $500.00 = sell 100 tickets at $5 great way to build customer database   Train employees on the subtle art of “up-selling”—do a quick training demonstration –find out as much about the purchaser AND receiver of gift as possible –merchandise the store so that “like” items are in the same area –don’t assume that purchaser knows about surfing or boarding –suggest related items once you know key purchase—i.e. leash with new board –ask each customer “have you seen the new ….?” and point it out in the store   Put your high quality, high margin shop-logo products to good use –use for gift-with-purchase or purchase-with-purchase specials i.e. spend $100.00—get free shop sweatshirt or rashguard i.e. spend $75.00—get shop t-shirt or hat for $5.00 –give a “free” item to loyal customers–be sure to track in terms of sales or marketing costs –put shop stickers in every bag/give away with every purchase –put a shop sticker on every new & used surfboard, snowboard, etc.   Maximize use of gift cards/gift certificate–20+% of all gift...
“Board Retailers Association (BRA) Announces Regional Retailer Roundtable” via ShopEatSurf.com

“Board Retailers Association (BRA) Announces Regional Retailer Roundtable” via ShopEatSurf.com

The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces a Regional Retailer Roundtable to be held at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente, CA on Sunday November third from 9 am until 11 am.   Board sport specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations will participate. This iconic venue will host the first of many BRA Regional Retailer Roundtables, which will serve as a template for more open forum discussions throughout the country (in addition to trade shows) on how the manufacturers and retailers can work together to continue to support the board sports that we are all passionate about.  Southern California is the epicenter of board sport culture and serves as the ideal location for this initial event. View entire article on Shop Eat Surf via this link: BRA Announces Regional Retailer...