“How to run a store in a pandemic – It’s possible to safely operate brick-and-mortar retail, experts say. But with that comes great responsibility, and some consumers aren’t making it easy” by Daphne Howland via Retail Dive

“How to run a store in a pandemic – It’s possible to safely operate brick-and-mortar retail, experts say. But with that comes great responsibility, and some consumers aren’t making it easy” by Daphne Howland via Retail Dive

As the United States marked a subdued Independence Day last weekend, the COVID-19 pandemic continued to surge in many places, prompting governors of several states to implement or reinstate strict protocols meant to combat it. Most of the latest restrictions are on bars and restaurants, which are proving to be potential hotspots for the virus to spread. But in certain areas, political leaders made it mandatory to wear a mask while shopping, even, as in Maine, forcing retailers to enforce that, along with social distancing. In New York, Gov. Andrew Cuomo decreed that indoor malls must also have specialized filters in their ventilation and air conditioning systems in order to reopen. A 360 Look at the People, Processes and Data of Re-Opening Retail in 2020 Explore what it means for retailers and restaurants that are re-opening and how they can ensure they start off strong while being safe.Learn more These measures stop short of closing down nonessential retail, a tactic that for about a month and a half, starting in mid-March, helped to decimate retail sales in most categories, especially in apparel. A major rebound in May as stores have reopened is nevertheless well short of a full recovery. The reopening has also been rocky, as customers in some areas pointedly refuse to wear a mask or keep their distance from others, leaving store associates in the position of enforcers. But while there have been high-profile instances of recalcitrant shoppers, most Americans remain wary of shopping in the COVID-19 era. Nearly three-quarters said they wouldn’t feel very comfortable shopping in a physical store in the next three months, according to a survey from workplace...
“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Pricing Program. The image below elaborates on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“Live Wire” presented by Building The Revolution via PropagandaHQ.net

“Live Wire” presented by Building The Revolution via PropagandaHQ.net

Click on the following link to listen: Live Wire presented by Building The Revolution After listening, feel free to provide your own Retail Update message containing stokes and challenges related to your specific shop that may be included in an upcoming “Live Wire” by calling and leaving a message at 949-402-7253. Be sure to visit the Propaganda HQ website to view valuable Industry News and Resourceful Articles regularly. If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Global Skateboard Sales Surge Outstrips Supply” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

“Global Skateboard Sales Surge Outstrips Supply” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

Please click on the following link to view this relevant Shop Eat Surf Article:   Global Skateboard Sales Surge Outstrips Supply Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Will Online Appointments Replace Face-to-Face Shopping?” by John Federman via Total Retail

“Will Online Appointments Replace Face-to-Face Shopping?” by John Federman via Total Retail

The whole state of retail is in flux — and it’s anybody’s guess what the future holds for consumers, retailers and shopping, especially as the holiday season approaches. All we know is that consumers and retailers alike want to get back to normal. But what will normal be? Will consumers ever feel truly safe shopping face to face, or will online appointments become the next normal? The truth is it will be both, at least for the time being. It will boil down to the consumer, their age, health, personality, and how they feel about the COVID-19 pandemic itself. How retailers engage these different dynamics as consumers contemplate their future shopping habits is crucial. No doubt, consumers and retailers would like to go back to February, when shoppers could brush against each other without gasping, touching fabrics wasn’t frowned upon, and Clorox wipes weren’t a luxury. However, for most consumers, feeling comfortable returning to physical stores comes with many caveats and rules. And for the elderly and the health-compromised, it’s a confusing, if not daunting, time. Related story: Omnichannel: The Future of Retail Getting Back In-Store To gain consumer confidence in getting people back in-store, retailers will have to take stringent precautions like providing a means to manage queuing, in-store capacity and foot traffic, as well as provide frequent cleanings and enforcing social distancing requirements. Lack of contact will force personal service. Once the parameters are in place, it will be up to the consumer to “play by the rules.” Will we? Or will the rules be so overwhelming that we throw our arms up and opt for a different...
“Surf Expo Learning Labs -powered by Retail X and #StandUp4Retail (complimentary live and on-demand webinars)”

“Surf Expo Learning Labs -powered by Retail X and #StandUp4Retail (complimentary live and on-demand webinars)”

This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead. We have partnered with Outdoor Retailer, RetailX, ASD Market Week and NY NOW to provide this comprehensive series. Upcoming Webinars: The Future of CBD Retail and Other Cannabinoids Tuesday, June 23 | 11 AM PT | Register > CBD is one of hundreds of cannabinoids found in hemp and each cannabinoid has their own unique qualities. As quickly as CBD exploded, other cannabinoids are expected to be extracted and developed into new products with similar retail potential. From broad spectrum to isolates, join this webinar to learn about: – The latest cannabinoids and their potential– Which cannabinoids are most likely to grow as popular as CBD–  And how retailers can expect the hemp-derived product industry to grow and change. Pivoting During a Pandemic: Aligning Ecommerce Marketing Functionality with Profitability Thu, Jun 25, 2020 12:00 PM EDT | Register > Over the past three months, ecommerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not been walking into showrooms. (In non-marketing-geek terms, that means it’s cheaper than ever to advertise online and capture new visitors to your site, but your conversion rates are falling.) How do companies navigate this new landscape with an eye toward profitability? What marketing levers can be turned off and on, and what items need to fall by the wayside during this downturn? Learn how...