“Put Your “Retail Puzzle” Together” by Tom Schrepferman

“Put Your “Retail Puzzle” Together” by Tom Schrepferman

Have you ever worked a 10,000 piece puzzle? Imagine all of those pieces spread out on your table. Where do you start? How do you start? You probably have these questions about how to thrive coming out of the COVID-19 retail challenges. Here’s how we recommend you start: Invest in e-Commerce: We expect e-Commerce growth trends to extend well past COVID-19.Control Inventory: Regularly review sales performance and inventory on-hand reports daily, weekly, and monthly to understand what inventory is moving.Reward Loyal Customers: Use frequent buyer incentives to support customers who support you. You can’t snap all the pieces of your business together at-once, but you could start here. The truth is there are many strategies to working puzzles, but the most important step is that you have to start. Marveling at all of the pieces won’t snap them together. BTW, the pro tip is to make sure all puzzle pieces are face up, sort them by color, and set aside the edges or corners. Reach out to book a demo with RICS and see how we can help! Tom Schrepferman RICS Software VP, Sales tom@ricssoftware.com 317-275-5941 BRA note: We are very pleased to mention that RICS Software is a BRA Supporting Vendor Partner who is currently offering fifty percent (50%) off all on-boarding fees and fifty percent (50%) monthly fees for the first twelve (12) months as well as a deferral of payments until 2021 for all BRA Distinguished Retail Members. Be sure to mention BRA when connecting with Tom and the solid people behind this outstanding resource. – Doug Works, Executive Director BRA If you are not yet...
“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

With Covid now in its 8th month and what could be Americas most debated presidential elections less than a month away, we are now faced with another decision that can change life as we know It.—- PRIME DAY. You might think voting for a Career Politician, a Businessman, or Rap Star will help fix our country’s economic and social welfare. Think again. Some Americans celebrate spending money on mass-produced products from a multi-billion dollar company where the average warehouse employee could not even purchase 1 share of their company stock with a full month’s paycheck. How you spend your money on Prime day does more than get you a discount on crap you don’t need. It also effects the community you live in.  It is no secret that when a business can offer more convenience and better pricing we feel like we are getting the best deal. But what if that convenience and pricing are really costing you and your family more than you think.  For every $1 you spend by entering the digits of your credit card to have your hard-earned money securely zip through space into that multi-billion dollar corporations bank account, less than 20% off that money will ever end up circulating back into your community. When that same $1 is spent in a business with a physical location that percentage can double. If that business owner lives in that town up to 80% of that money can stay in your community.  Convenience and pricing are for toilet paper and deodorant. But if you are going to buy a new vacuum for your wife, or a new...
BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on Mar. 23, 2020 / last updated on Oct. 12, 2020

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on Mar. 23, 2020 / last updated on Oct. 12, 2020

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to assist you in navigating these uncharted waters. We update this page with additional resources daily. If you are interested in contributing relevant information or helpful resources that will benefit other board specialty retailers, please email our Executive Director at doug@boardretailers.org Relevant and trustworthy online resources providing facts related to transmission of Covid-19 (Corona Virus) and strategies to battle the spread #spreadthestokenotthevirus Center for Disease Control (CDC) – Official Website Flatten The Curve – Everything you and your customers need to know to battle COVID-19 is on this website World Health Organization – Mental health and psychosocial considerations during the COVID-19 outbreak This epic and relevant drawing was created by Reddit User Darth Voter Relevant educational webinars (on-demand) > Crystal Media – 3 Tips To Get Started With Social Selling Today and Staying Top-of-Mind and Connected to Customers During a Pandemic > Management One – 1) “The Retailer’s Guide to the Economic Stimulus Package & Financial Options to Address COVID-19” – The CARES Act is a complex mix of government aid and bank loans each with their own timelines and requirements. The parameters and regulations for these loans is changing hourly! 2) With rent being one of the highest monthly expenses for brick and mortar retail businesses, it’s a good idea to approach the subject of temporarily altering the structure of your agreement – The Art of Landlord Negotiation to Ease the Highest...
“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect – Sept. 2020), other relevant videos from the BRA YouTube Channel and more”

“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect – Sept. 2020), other relevant videos from the BRA YouTube Channel and more”

Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty retailers and protect our Lifestyle. BRA Retailer Roundtable Panel Discussion (Surf Expo Connect – Sept. 2020) View board sport specialty retailers from around the United States speak about how they are managing these challenging times, the resources they have leaned on and new opportunities that lie ahead. This remarkable Retailer Roundtable Panel Discussion initially aired at the Surf Expo Connect virtual tradeshow on September 17, 2020 Host: George Leichtweis, BRA Chairman and Owner of Modern Skate & Surf (Royal Oak, MI) Panelists: Ferguson Herivaux, One Gig (Boston, MA) Coco Tihayni, Surf Diva (La Jolla, CA) D. Nachnani, Coastal Edge (Virginia Beach, VA) Paul Erickson, Management One Tune in with Doug Works from Board Retailers Association – PropagandaHQ.net interview by Vipe Desai This is a video of an interview conducted on September 28, 2020 by Vipe Desai of PropagandaHQ.net with Doug Works (Executive Director of the Board Retailers Association), who shared updates with Vipe on what the organization is doing to help its retail members as well as insights as to how retailers are managing during the pandemic. Be sure to visit PropagandaHQ.net to view valuable Industry News and Resourceful Articles regularly. BRA Webinar: Reopening Your Store – The Things That You Are Not Yet Thinking About (Dan Jablons,RSG) Special Educational Webinar hosted by Board Retailers Association and presented by Dan Jablons of Retail Smart Guys on May 21, 2020 and now available...
“How Can Surfcare Help My Surf Shop?” via BRA Supporting Vendor Partner Surfcare

“How Can Surfcare Help My Surf Shop?” via BRA Supporting Vendor Partner Surfcare

Surfcare brochures on display at Rip Curl San Clemente. Shop employees share Surfcare with every perspective customer buying a new board. Surfcare’s Surfboard Protection Plans Can Help Your Board Shop Increase Sales & Customer Loyalty  Customers want to feel secure when they make a big purchase. This is true in pretty much every market and the surfboard industry is no different. Buying a new surfboard can feel like a major life decision. And whether they’re a beginner or veteran, board purchasers want to feel like they aren’t going to regret it the second they get their first ding.  Surfcare QR Code stickers on new boards for sale at Rip Curl San Clemente. These QR Codes link to Surfcare’s website and let Surfcare know every time a Rip Curl Customer visits the site. It’s not uncommon to see surf shops providing an exchange window or limited-warranty with board purchases. Still, their customers generally know the drill. Those narrow offerings barely scratch the surface when it comes to true product protection.  Sure, the customer can always bring their board back in for repair. They’ll just have to pay for it entirely out of pocket. This additional expense later down the road can potentially worsen their relationship with your business. It also ultimately leads to less board purchases from customers who might be too risk-averse to pull the trigger. The more they have to worry about hidden maintenance and repair costs, the less likely they are to buy your boards.  Product Protection Plans Add Value to Most Industries  Offering a type of insurance or product protection plan for the higher-cost items in...
“Venmo pilots Business Profile feature to showcase small businesses” by Tatiana Walk-Morris via Retail Dive

“Venmo pilots Business Profile feature to showcase small businesses” by Tatiana Walk-Morris via Retail Dive

Dive Brief: Venmo announced that it launched Business Profiles, a feature which allows small businesses to create profiles and accept payments for their goods and services.With the payment platform’s Business Profiles feature, sellers can accept contactless payments, attract new customers and gain transactional insights regarding customers. Businesses can track their company transactions, the number of customers and their customer database, according to a company blog post.For now, the feature is only available to select retailers for free, but the company plans to make it available to other businesses within the coming months and possibly charge them fees to use the service, per the company blog post. Sellers with personal Venmo accounts can set up a company profile without creating a separate login. Dive Insight: In its announcement, Venmo acknowledged that the current economic climate has been challenging for small businesses, many of whom are sole proprietors. With the Business Profile pilot, the peer-to-peer payments platform follows in the footsteps of companies like Builder.ai, eBay, Facebook and Instagram, which have introduced tech tools and funding for small businesses.  The move also comes after Venmo engaged in partnerships with retailers and rolled out a new feature. Last October, the payments platform enlisted retailers like Target, Sephora and Sam’s Club as collaborators for its cashback incentives on its rewards card. Back in August, the company also debuted an instant transfer feature that allows users to send funds immediately to their linked bank accounts for a fee.  Venmo mentioned in its announcement that it has more than 52 million users. The company noted that establishing company profiles allows small businesses to tap into that network of users without needing a substantial advertising budget.  Using the...