“9 Tips For Hiring And Training Seasonal Retail Sales Employees” by Bob Phibbs (The Retail Doctor)

“9 Tips For Hiring And Training Seasonal Retail Sales Employees” by Bob Phibbs (The Retail Doctor)

Let’s be frank when it comes to the seasonality of hiring and training part-time retail employees… All you really care about is that they show up when scheduled and don’t detract from your brand. Your seasonal retail sales employees are there to take a lot of the grunt work off your best trained regular staff. And that’s important to recognize in your seasonal planning. Don’t assume they can perform at the level of your permanent employees – they’ll only be there short term – or you’ll be disappointed again and again. Seasonal part-time employees should free up your regular employees’ time and be well trained in what to do when your store is slammed and when it is calm.   Just because Billy quit and you need someone now, don’t throw a new hire into the pool to sink or swim with minimum training or expect them to shadow a sales associate to figure it out. You, your customers, and your business deserve better. Here are my nine tips for seasonal retail hiring and training: When hiring … 1. Hire more.  Vacation and holiday times are demanding. Good people who sincerely think they could work it, find out they can’t, so do more seasonal hiring than you think you initially need. Then be quick to let go of those who can’t learn. And do all of your seasonal retail hirings before Memorial Day pre-summer season and before Thanksgiving prior to the winter holidays; after then it is simply too late. SalesRX has an entire courseon hiring smarter When interviewing… 2. Long-term goals – You are not looking for a long-term relationship, so this is not important. Consider these...
“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. Push play to learn what BRA Supporting Vendor Partner Office Depot can provide to all BRA Retail Members As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Pricing Program. The image and video above elaborate on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“Why and how your business should be texting in 2021. – Webinar | June 10th, 2021 @ 1 PM EST” (register here) via Podium

“Why and how your business should be texting in 2021. – Webinar | June 10th, 2021 @ 1 PM EST” (register here) via Podium

The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging apps. Businesses that aren’t catering to these differing communication preferences could be left behind.In this webinar, we will discuss how using messaging to augment your service will significantly boost your customer service, while vastly improving your retention. We’ll also give you tips and tricks for implementing a messaging strategy that works best for your business.Key Objectives: – Gain an understanding of today’s communication landscape– How messaging can improve customer service and retention  Register  Request Recording  Can’t make it to the webinar? Register anyway and we will send you the recording.  Presenter    Mark EvansSr. Director of Retail Sales — Podium  Register  Request Recording BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, email me. – Doug Works, BRA Executive Director If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“5 Trends Shaping the Future of Brick-and-Mortar Retail” by Bobby Marhamat via Total Retail

“5 Trends Shaping the Future of Brick-and-Mortar Retail” by Bobby Marhamat via Total Retail

Was it a rough year for many individual retailers? No doubt. We saw too many organizations close their doors in the past year-plus. However, as a whole, brick-and-mortar retail is booming. Total retail sales rose by 6.9 percent in 2020 compared with 2019, per the U.S. Department of Commerce (via The Balance). The final take in 2020: $1.47 trillion. Despite the impressive metrics, changes must continue to take place if brick-and-mortar retailers are going to maintain momentum. This is particularly true because of e-commerce’s increasing market share. Customer experience continues to be the great advantage of brick-and-mortar retail. Paul Greenberg, founder of NORA Network, explains the importance of creating the most memorable customer experience possible: “The in-store experience will continue to be deeply engaging, making that transition from a transactional environment to an experiential and entertaining experience.” The prominent trends that we’ve seen in brick-and-mortar retail reinforce the importance of creating memorable in-location experiences. Our State of Consumer Behavior 2021 report found that 90 percent of consumers will return to your store if they have a positive experience. The inverse is also true. From providing unique in-store promotions to personalizing the customer journey and making your brand socially relevant, your organization should embrace trends that are shaping the retail experience right now. Related story: Why In-Store Experiences Are the Key to Thriving in 2021 Maximizing Both Online and Offline Customer Channels Apps and online storefronts are allowing brick-and-mortar retailers to remain competitive with e-retailers when it comes to convenience. Organizations likes Starbucks have leveraged online channels — an app specifically — to reduce customer wait times and enhance the convenience of the customer journey. This...
“Retail Pricing Strategies – Six Mistakes To Avoid” by Bob Phibbs (The Retail Doctor)

“Retail Pricing Strategies – Six Mistakes To Avoid” by Bob Phibbs (The Retail Doctor)

A retailer must be extremely aware of their pricing strategy to ensure that their pricing is done accurately and in a timely manner. Failure in this seemingly simple matter can lead to all sorts of problems, from unintended “loss leaders” that sap profits, to confused customers who become indignant if a wrong price cannot be honored. Here are 6 pricing mistakes that retailers should avoid: 1. Phony savings A recent story about JC Penney illustrates one of the top pricing mistakes for retailers: placing price tags that are higher on top of originally tagged items that were lower. Nothing makes customers madder than peeling back a price tag, in this instance, a men’s short sleeve shirt on sale for $13.99 marked down from $20 with an original price tag under showing it originally sold for $10. Outfit your price-changers with a razor blade if necessary to scrape all of the other prices away – no one wants to emulate J.C. Penney. 2. Mispricing While a POS system will charge the correct price when scanned, the customer will demand the posted price on a mismarked item. Customer service demands that you comply but your staff has to be trained to correct this situation immediately on the entire inventory of the item still in the store. If they don’t, you risk losing your profit margin on every one of those items sold. Likewise, an item that is correct in the POS system, but holds a higher price on the shelf could cripple your turn of that line. The fix? Always have someone spot-check. 3. Markup Errors Figuring the markup on a product is...
“You Won’t Believe the Crap Female Surfers Have to Deal With in Surf Shops” by Naomi Blik via The Inertia

“You Won’t Believe the Crap Female Surfers Have to Deal With in Surf Shops” by Naomi Blik via The Inertia

Girls don’t go into surf shops just to buy bikinis. Photo: Naomi Blik. Editor’s Note: The women interviewed for this piece asked to remain anonymous to protect their hard-earned standings in their respective communities. A girl walks into a surf shop and the ensemble of mansplaining commences. Pretty much every female surfer has a story of feeling patronized in a surf shop. As much as we like to think surfing is becoming more progressive and inclusive (and in many ways it has), surf shops seem to be stuck in the eighties with the automatic assumption that girls can’t surf. I sat down with some female surfers from different areas of California to gauge their experiences in surf shops. One female surfer entered a surf shop in Santa Barbara looking for a new longboard for summer. “They literally assumed I didn’t know how to surf and said ‘Weston boards are great for beginners,’” she recounted to me.  “I’ve always felt that way, even in surf shops growing up in Northern California. I’ve never felt fully comfortable there without going in with another guy.”  Another young woman told me about one of her experiences in a Central Coast surf shop: “I walked in to get tropical wax for an upcoming surf trip and the guy behind the counter said ‘this wax is meant for warmer temperatures or to be used as a base coat that goes underneath,’ assuming I didn’t know what I was buying,” she said. “Most of the time when I walk into a surf shop they automatically assume I don’t know what I’m talking about,” she continued.  It’s not uncommon for women to feel the need...