“Surf Expo to Hold In-Person Show in January” via Surf Expo PR on Shop Eat Surf

“Surf Expo to Hold In-Person Show in January” via Surf Expo PR on Shop Eat Surf

PRESS RELEASES | Published Nov 2, 2020 Surf Expo, the premier watersports and beach lifestyle tradeshow announce today that their upcoming January 6-8, 2021 show will take place in the West Concourse of the Orange County Convention Center, a shift from the North/South Hall where the show has been held previously. Roy Turner, Surf Expo Show Director and SVP said, “Our top priority is to reunite the industry together safely. Our team is committed to creating an experience where we can safely and effectively conduct business.” The West Concourse will provide space for social distancing plus multiple entry and exit points to the show floor, a more favorable floorplan, and easier move in and move out for exhibitors.  At around 120,000 net square feet, the reduced footprint will allow for approximately 420 exhibitors with increased aisle space for distancing. While attendance is expected to decrease somewhat due to travel restrictions and store closures, the overwhelming response from retailers is that they need inventory, and want an in-person show.   Retailers from all across the US and Caribbean are registered to attend including Hi Tech Surf Sports from Maui, HI, Sun Diego from Carlsbad CA, K-Coast Surf Shop, Ocean City MD, Archie’s Surf Shop in Ontario, CA, Coastal Edge from VA Beach, Red Sail Sports in Aruba and Grand Cayman. Allyson Catanzaro, Buyer and Boutique Manager at La Playa Beach and Golf Resort in Naples, Florida said, “I am looking forward to attending Surf Expo to see vendors in person and to be able to touch and feel product. Zoom calls have worked, but it doesn’t replace the in-person contact.” Jim Archibald, owner of Archie’s Surf Shop in Ontario, Canada added, “Surf Expo has been hugely instrumental in our success. Archies wouldn’t be the same without it.  We haven’t missed a winter show in 30 years. I don’t want to break...
“Postmates looks to solve local retail’s last mile” by Tom Ryan of Retail Wire

“Postmates looks to solve local retail’s last mile” by Tom Ryan of Retail Wire

Postmates, the Uber-owned on-demand delivery platform, has introduced a new service supporting the last-mile needs of local retailers. Under the program, Shop, local retailers create a virtual storefront on Postmates’ app, where they’ll be able to showcase their inventory with organized, configurable catalogs that feature high resolution images. Postmates will provide the retailer with a tablet to manage available inventory. Customers get access to a variety of options for getting their orders, including home delivery and in-store or curbside pickup. Delivery and service fees range from $4.99 for standard delivery to $12.99 for priority. Unlimited subscribers receive free delivery. Mike Buckley, who recently joined Postmates as SVP of business to guide the effort, told Glossy that Shop is designed to help local retailers meet heightened expectations for speedy online delivery created by Amazon Prime as well as to alleviate expected pressures from major carriers around shipping constraints this holiday season. “Our intuition is that there’s going to be a lot of interest in beauty, personal care, home goods, apparel and more frequently [shopped categories], like flowers and hardware,” he said. “We’re trying to create a fun, curated shopping experience.” Mr. Buckley, formerly VP, digital commerce operations & new business models at Nike, also expects the service to support flash sales, exclusive “drops” and other limited-time campaigns. “We think we can drive engagement to these merchants and create calls to action,” he told TechCrunch. The move enables Postmates, acquired by Uber in July for $2.65 billion, to expand further beyond its core food-delivery offering and positions the platform as an online marketplace for mobile shoppers. Shop’s introduction starts in Los Angeles with nearly 50 retailers, including...
“10 Easy Ways to get Customer Reviews that Boost Retail Sales” by Bob Phibbs, The Retail Doctor

“10 Easy Ways to get Customer Reviews that Boost Retail Sales” by Bob Phibbs, The Retail Doctor

Customer reviews are very influential and can increase your sales more than marketing with a paid ad but can be hard to get. Here’s 10 proven tips to get customers to review your business online. There’s nothing shoppers consider buying without asking a friend, reading a review, or searching an app. Since most purchases start online these days, reviews act as a surrogate for a brick and mortar employee who could build trust. The other day I asked a buddy how his purchase of LED lightbulbs worked out. He replied, “You don’t think I would’ve tried them without first checking the reviews, do you? All 5-star.” A ZenDesk research report noted that 88% of customers have been influenced by an online customer review when making a buying decision. Yet many retailers and service providers, when I suggest they call or follow-up with their customers, tell me they are afraid they’ll get a negative review so they don’t do it. They figure the only people who will write reviews of their business or products will be people who want to share a bad experience. ZenDesk affirmed this by noting that 95% share bad experiences.  But here’s the thing…they also noted 87% shared good experiences – that’s pretty close. And more importantly, they also noted that more people have read a positive review (69%) of customer service online than negative reviews (63%.) And I’m not naive enough to think any reader of this post hasn’t looked at an Amazon review before purchasing something – regardless of cost. When you see 50 five-star reviews of a product, you tend to trust…and I bet you buy it. So you know product...
“Retail how-to: 5 tips for battling showroomers” by Carolyn Webber via SNEWS

“Retail how-to: 5 tips for battling showroomers” by Carolyn Webber via SNEWS

Sure, price-shopping consumers can save a few dollars by buying from big e-tailing sites, but brick and mortar specialty shops can do more to capture those sales and create a long-term, loyal customers in the process. When you see a customer price-shopping in your store, make a move to engage them and steal back the sale. // Photo: Carolyn Webber IT HAPPENS PRACTICALLY EVERY DAY IN OUTDOOR SHOPS AROUND THE COUNTRY. A customer walks into the store and heads over to the pack wall. He tries a bunch on, finds the perfect fit, the ideal size, and the feature set that he likes. He may or may not be casually surfing on his phone throughout the process. Regardless, he offers a quick “thank you!” then boogies on home to make the purchase online, where he saves a few bucks. It’s called “showrooming,” and it’s become a dirty word in the world of brick and mortar retailers. Mark Swindel, store manager of REI’s Salt Lake City location, says it happens far more than he’d like. Nowadays, everyone has product information at their fingertips, and apps such as ShopSavvy and PriceGrabber make comparison shopping even easier. Swindel and other retail managers find it hard to fight against the competitive prices of the “Amazons of the world.” But there are ways to combat showrooming, and bring those transactions back into your shop. #1 Train your retail employees.Human interaction is something you can’t get online, even if there is an open chatroom. Bob Phibbs, CEO of Retail Doctor, a retail consulting firm, attributes showrooming to less retail assistants on the floor and a...
“Put Your “Retail Puzzle” Together” by Tom Schrepferman

“Put Your “Retail Puzzle” Together” by Tom Schrepferman

Have you ever worked a 10,000 piece puzzle? Imagine all of those pieces spread out on your table. Where do you start? How do you start? You probably have these questions about how to thrive coming out of the COVID-19 retail challenges. Here’s how we recommend you start: Invest in e-Commerce: We expect e-Commerce growth trends to extend well past COVID-19.Control Inventory: Regularly review sales performance and inventory on-hand reports daily, weekly, and monthly to understand what inventory is moving.Reward Loyal Customers: Use frequent buyer incentives to support customers who support you. You can’t snap all the pieces of your business together at-once, but you could start here. The truth is there are many strategies to working puzzles, but the most important step is that you have to start. Marveling at all of the pieces won’t snap them together. BTW, the pro tip is to make sure all puzzle pieces are face up, sort them by color, and set aside the edges or corners. Reach out to book a demo with RICS and see how we can help! Tom Schrepferman RICS Software VP, Sales tom@ricssoftware.com 317-275-5941 BRA note: We are very pleased to mention that RICS Software is a BRA Supporting Vendor Partner who is currently offering fifty percent (50%) off all on-boarding fees and fifty percent (50%) monthly fees for the first twelve (12) months as well as a deferral of payments until 2021 for all BRA Distinguished Retail Members. Be sure to mention BRA when connecting with Tom and the solid people behind this outstanding resource. – Doug Works, Executive Director BRA If you are not yet...
“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

With Covid now in its 8th month and what could be Americas most debated presidential elections less than a month away, we are now faced with another decision that can change life as we know It.—- PRIME DAY. You might think voting for a Career Politician, a Businessman, or Rap Star will help fix our country’s economic and social welfare. Think again. Some Americans celebrate spending money on mass-produced products from a multi-billion dollar company where the average warehouse employee could not even purchase 1 share of their company stock with a full month’s paycheck. How you spend your money on Prime day does more than get you a discount on crap you don’t need. It also effects the community you live in.  It is no secret that when a business can offer more convenience and better pricing we feel like we are getting the best deal. But what if that convenience and pricing are really costing you and your family more than you think.  For every $1 you spend by entering the digits of your credit card to have your hard-earned money securely zip through space into that multi-billion dollar corporations bank account, less than 20% off that money will ever end up circulating back into your community. When that same $1 is spent in a business with a physical location that percentage can double. If that business owner lives in that town up to 80% of that money can stay in your community.  Convenience and pricing are for toilet paper and deodorant. But if you are going to buy a new vacuum for your wife, or a new...