“HOW NIKE SB’S DUNK CULTURE AFFECTS SKATE SHOPS” via JENKEM Mag

“HOW NIKE SB’S DUNK CULTURE AFFECTS SKATE SHOPS” via JENKEM Mag

MARCH 5, 2020 /IAN BROWNING  The Travis Scott Dunks, which were released in skate shops last weekend, were a financial blessing for skate shops but also a headache for employees. Although shops posted detailed info on social media about how the shoes would be raffled, they were inundated with calls, emails, DMs, and comments from people dying to find a pair. Some shops, like Andrew in Miami, had a laugh making people rap Travis Scott lyrics over the phone just to get in the raffle. Other shops, fed up with the hype, posted their release info and unplugged for the week, turning their phones off and disabling comments on Instagram. Crushed in DC received over 100 calls in one day. Of course, because these $150 shoes sell for over $1,000 online, there’s also a tangible financial incentive to get a pair. StockX, the main shoe resale website that handles these transactions, is funded by venture capitalists and valued at over a billion dollars. Reselling sneakers has grown from an eBay hustle into an industry, and skate shops have become inadvertent players in it. the cause of the commotion Nike’s latest entry into the skate shoe market was initially successful in part due to hype built around limited Dunk releases. Some skaters were into the shoes, but so were people that had nothing to do with skating. “SBs were sort of a way where legit skaters and sneakerheads, who were sort of adjacent to skaters, met in the middle,” said Jian DeLeon, editorial director of Highsnobiety. “It was this trojan horse that brought fuckboys into skate shops.” For a handful of years,...
“Skate Shop Day” happens on Feb. 19th – FAQs & more

“Skate Shop Day” happens on Feb. 19th – FAQs & more

  What is Skate Shop Day? Skate Shop Day, like Record Store Day and Comic Book Store Day, is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Go Skateboarding Day is meant to get skaters OUT skating. Skate Shop Day is meant to get skaters IN to the shops to show love to the unsung heros that do so much for skating the other 364 days of the year. We support skateshops every day but we celebrate them on February 19th. Who is behind Skate Shop Day? Two old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called Pro Skateshop) in Howell, NJ. (Read Scotty’s story HERE.) Scotty pursued a life dedicated to music while Chris dedicated his to skateboarding, ultimately opening NJ Skateshop in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski. The most beautiful part is there is a collective of skate shop owners from all over the world that will help steer Skate Shop Day so that it can be as impactful and inspiring as possible. Where is Skate Shop Day heading? In 2020, Skate Shop Day was born. In 2021, it’ll start to take shape thanks to some to some very special projects from a number of...
“Never Mind the Internet. Here’s What’s Killing Malls. Yes, the internet has changed the way we shop. But taken together, other factors have caused greater harm to traditional retail stores, an economist says.” by Austan Goolsbee in The New York Times

“Never Mind the Internet. Here’s What’s Killing Malls. Yes, the internet has changed the way we shop. But taken together, other factors have caused greater harm to traditional retail stores, an economist says.” by Austan Goolsbee in The New York Times

By Austan Goolsbee  Published Feb. 13, 2020 It has been a tough decade for brick-and-mortar retailers, and matters seem only to be getting worse. Despite a strong consumer economy, physical retailers closed more than 9,000 stores in 2019 — more than the total in 2018, which surpassed the record of 2017. Already this year, retailers have announced more than 1,200 more intended closings, including 125 Macy’s stores. Some people call what has happened to the shopping landscape “the retail apocalypse.” It is easy to chalk it up to the rise of e-commerce, which has thrived while physical stores struggle. And there is no denying that Amazon and other online retailers have changed consumer behavior radically or that big retailers like Walmart and Target have tried to beef up their own online presence. But this can be overstated. To begin with, while e-commerce is growing sharply, it may not be nearly as big as you think. The Census Bureau keeps official track. Online sales have grown tremendously in the last 20 years, rising from $5 billion per quarter to almost $155 billion per quarter. But internet shopping still represents only 11 percent of the entire retail sales total. Furthermore, more than 70 percent of retail spending in the United States is in categories that have had slow encroachment from the internet, either because of the nature of the product or because of laws or regulations that govern distribution. This includes spending on automobiles, gasoline, home improvement and garden supplies, drugs and pharmacy, food and drink. Collectively, three major economic forces have had an even bigger impact on brick-and-mortar retail than the internet has. In no particular order, here they are: Big Box Stores: In the...
“Evo is paving a new kind of future for outdoor retail” by Amelia Arveson via SNEWS

“Evo is paving a new kind of future for outdoor retail” by Amelia Arveson via SNEWS

Evo is paving a new kind of future for outdoor retail By investing in real estate, adventures, youth, and its fellow retailers, evo founder Bryce Phillips is building a cohesive and complete adventure community. by AMELIA ARVESEN  FEB 10, 2020 Evo’s story starts like many outdoor endeavors: Bryce Phillips as a college student was slinging ski gear out of his apartments in Seattle and Whistler in the ‘90s and launched the website evogear.com in 2001. The former professional skier’s startup business merged outdoor, fashion, culture, and community into a single lifestyle brand that has grown into a major player across many industries. And this year, the business comes full circle with the opening of multiple storefronts in Whistler Blackcomb Ski Resort’s village. Along with its large online presence, evo also has locations—better known as “experience and community centers”—in Seattle; Portland, Oregon; Denver, Colorado; and in the coming months, Salt Lake City. “It’s not a coincidence that we’re opening locations in places we all love to be,” Phillips said. Whenever we scout somewhere new, there’s always recreation woven into all of it. We don’t go to Utah and not get outside. We don’t go to any of these places and not have something baked into the calendar where we’re really getting a chance to go outside with coworkers, friends, and customers in those places.” Bryce Phillips, now 42 years old, founded evo as a typical online retailer when he was in college, but today the company defies labels, blending retail with food, lodging, and adventure experiences like bouldering and skateboarding. We’ve kept tabs on evo for years now and we finally called Phillips...
Register for free webinar – Retail Outlook: Improve, Engagement, Profit, and Sustainability with Analytics (Feb 25th)

Register for free webinar – Retail Outlook: Improve, Engagement, Profit, and Sustainability with Analytics (Feb 25th)

As the retail industry rapidly changes, a company’s ability to exceed customer expectations—from browsing experiences to delivery—continues to determine profit and sustainability. Join us for a webcast to learn how successful retailers are using advanced data to create a focused view of their customers. In this session, we’ll cover key trends in the retail industry for 2020 and ways your company can leverage these trends to enhance customer experience and stay competitive. START TIME: February 25, 2020 10:00 AM PST DURATION: 1 hour LOCATION: Online CONTACT: Marci Reynolds, Moss Adams, 916-503-8206 COST TO ATTEND: Complimentary Please click on the following link to register for this complementary webinar via this link: Retail Outlook: Improve Engagement, Profit, and Sustainability with Analytics Improve Engagement, Profit, and Sustainability with...