Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

by admin | Sep 23, 2022 | Brick & Mortar, Holiday, News, Retail Strategy

Christmas creep is dead. Retailers moving their holiday promotions up from Thanksgiving Day week is now just business as usual. It is for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running...

“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

by admin | Sep 20, 2022 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Anita Kot Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being...

“What Is Your North Star?” by Deborah Patton via The Robin Report

by admin | Sep 19, 2022 | Retail Strategy

Do you know your organization’s North Star? Or maybe a better question is whether your organization even has a North Star. Not to get all astronomical on you, but Dr. E.C. Krupp, Director of the Griffith Observatory in Los Angeles and a world-renowned expert in...

“How To Make Your Retail Store Instagram-Worthy” by Bob Phibbs via The Retail Doctor blog

by admin | Sep 18, 2022 | Brick & Mortar, Resources, Retail Strategy, Social Media

Today’s retail landscape is all about being Instagram-worthy. Consumers and influencers are always on the lookout for new, unique, and visually appealing places to take photos and videos for their social media channels. As a retailer, you can capitalize on this...

“The Simple Way to Drive More Retail Foot Traffic” by Peter Biagioli via Total Retail

by admin | Sep 15, 2022 | Brick & Mortar, Corona Virus, HR, Retail Strategy, Safety and preparedness

Credit: Getty Images by SolStock We’ve all witnessed the pandemic’s devastating effects on retail shopping and the significant downturn in customer foot traffic in-store, but experts now point to a major shift in customer behavior. Recent figures, including the...

“How to Use Humor in Your Sales Presentation – the More Laughs, the More You Sell” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 12, 2022 | Community, Customer Service, HR, Resources, Retail Strategy

Want to increase your sales? Try adding humor! Here are eight tips for incorporating humor into your retail store or in-person sales presentation. With all the focus on features and benefits from manufacturers, many retail sales presentations can be dry and boring....