Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How to Sell: Value over Price” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 14, 2022 | Educational Opportunity, Resources, Retail Strategy

As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price. When I was a college senior majoring in conducting, my final project was to perform a...

“What Retailers Need to Understand About the Online Apparel Shopper” by Andrew Custage via Total Retail

by admin | Apr 12, 2022 | E-Commerce, Retail Strategy, Women's Market

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail...

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...

“Let’s Talk Digital Growth in 2022” by Christine Russo of RCCA plus bonus interview

by admin | Apr 10, 2022 | Associate Members, Resources, Retail Strategy, Retail Technologies

BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new Supporting Vendor Partner and their specific benefit that they are currently offering...

“24 Do’s and Don’ts of Customer Service by Personality Style” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 8, 2022 | Resources, Retail Strategy

Personality styles have fascinated salespeople since the Greeks first identified them as the Four Temperaments. That’s because personality styles can give any retail salesperson, from novice to the seasoned pro, another way to cut out the fluff and connect with...

“4 strategies to boost revenue by reimagining customer journeys” by John Nicola via Retail Customer Experience

by admin | Apr 4, 2022 | E-Commerce, Resources, Retail Strategy, Retail Technologies

Photo by istock.com By strengthening the connection between physical and digital shopping, retailers can create more enjoyable customer experiences that drive commerce and increase revenue. Advances in technology have fundamentally changed the way customers interact...