Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How To Increase Retail Sales KPIs: Ditch Being Passive (When an employee has good upselling skills, they can do more with less..)” by Bob Phibbs (The Retail Doctor)

“How To Increase Retail Sales KPIs: Ditch Being Passive (When an employee has good upselling skills, they can do more with less..)” by Bob Phibbs (The Retail Doctor)

A quick walk through the mall shows retailers are trying to increase revenues with some fairly dramatic sales. But sales can hide the cause of death of many stores…passive employees. Let me explain… Selling a bunch of merchandise for a loss, even if it generates...