“How Technology Can Help Small Retailers Stay Fully Operational With Fewer Associates” by Amanda Honig via RIS News

“How Technology Can Help Small Retailers Stay Fully Operational With Fewer Associates” by Amanda Honig via RIS News

Facing unprecedented and challenging market disruptions, forward-thinking small business owners are turning to technology to maximize productivity and profits. What’s more, investments in the right technology can elevate the overall shopper experience, even when there is less staff on hand. Staffing Shortages Can Have a Greater Impact on Small Businesses The role of the physical store is evolving, but it is still critical to the customer experience. According to NRF data, 80% of shopping still happens in stores, yet only six-in-10 shoppers are satisfied with how well-equipped associates are to help them find items, according to shopper feedback in Zebra’s latest Global Shopper Study.  Only 70% are happy with the availability of staff in the stores or the level of information and help staff provides. That’s concerning considering how significantly labor shortages continue to impact retailers. Whether the workforce is limited due to illness or staff departures, the impact of fewer associates on store floors and back rooms can have adverse effects across a business, especially when technology is not being used to augment headcount or the customer experience. For a large retailer, the consequences of being short staffed may be minimal, limited to shifting employees from the backroom to front of the store for a few hours. For small businesses, the impact can be devastating and potentially hurt their bottom line, as a few employee call outs may result in zero staff availability — and a full store closure — for an entire day.  When met with the “Be Back Tomorrow” sign, customers shop elsewhere, potentially challenging their long-term loyalty. That’s why forward-thinking small retailers should be making larger investments...
“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

Credit: iStock.com by Anita Kot Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being carried out on mobile devices through different channels, such as “traditional” e-commerce platforms and social platforms. Indeed, the growing interest in mobile commerce has helped contribute to the mobile advertising industry now representing 60 percent of all digital ad spend, with it set to be worth a little under $400 billion by 2024. However, in this crowded space where consumer attention is at a premium, the majority of mobile ads are uninspiring, forgettable and unengaging. As a result, consumers aren’t engaging meaningfully with the ads they see. Retailers need to take note of the fact that ads that are remembered are more likely to be acted upon. Reusing assets and creating static ads won’t create memorability — interactive ads designed specifically for mobile will. Related story: Mobile App Advertising Trends to Watch in 2022 Creating an Engaging Experience As we move away from intrusive third-party data collection practices towards a privacy-focused digital advertising ecosystem, the focus for retailers has to be on using creativity and anonymized data to grab the attention of consumers. By using interactive mobile ads, retailers can create an environment that’s ripe for engagement — the truest form of attention. In turn, re-focusing on engagement provides an avenue for retailers to continue measuring campaign effectiveness beyond the use of third-party cookies or other identifiers. The industry must evolve beyond using viewability as the standard metric for measuring campaign...
“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to the changing marketplace. Retailers that don’t embrace emerging trends and technologies will continue to lose sales as consumers turn to more convenient and user-friendly options. While it may be difficult for some businesses to make the transition, it’s clear that those that don’t adapt will be left behind. From multichannel marketing to millennial shopping preferences, some of the key trends that will impact retailers in the next five years include:  Increased Multichannel Marketing Shoppers will go online to learn product information, see new items, become comfortable with your store and your brand. However, ultimately, your store must build a relationship with new customers. That contact must be maintained in person, on social media, through text or email, and emerging interactions. In addition, multichannel marketing allows businesses to track the performance of each channel and adjust their strategy accordingly. By investing in a multichannel approach, businesses can give themselves a competitive edge and better meet the needs of its target audience. More Focus on Transparency and Sustainability Sustainability and transparency will play a more important role for all retailers in the years ahead as consumers become more committed to increasing environmental and social progress. Traceability and transparency of supply chains and raw materials sourcing will be critical. Consumers will want to know that the products they purchase are not contributing to deforestation, human rights abuses, or other...
“VIDEO ESSAY: HOW SKATEBOARDING WENT HD” by Alex Coles via Jenkem Mag

“VIDEO ESSAY: HOW SKATEBOARDING WENT HD” by Alex Coles via Jenkem Mag

Skaters aren’t always ready to give up old ways so easily, but most of us have finally accepted the transition into the high definition world. It’s been a long and slow journey, so we decided to put together this timeline of how skateboarding started to ditch the VX1000 and pick up HD camcorders in its place. For years, the gold standard of skate cameras was the VX1000. Even though it’s nearly 30 years old, skaters still search far and wide and often break the bank for this grail camera. Over the past few years, though, other main characters have appeared, most notably the Panasonic HPX-170. Armed with its own set of desirable features and a more reliable storage format, the HPX (and its older brother, the HVX) have quickly become the weapon of choice for some of skating’s most influential filmmakers. We hit up some of the HPX’s most notable proponents to walk us through the history and offer some detailed insight into what exactly has made it so desirable and ubiquitous. In 2022 the HPX is now starting to face some of its own limitations as well, so we also looked into the future to see what could potentially take its place down the line as video technology and technical know-how amongst skate videographers continue to grow hand-in-hand. Push play to view this video essay Video by: Alex ColesProduced by: Alexis CastroWritten by: Alex Coles, Alexis Castro, Ian MichnaArchival Support: Ben JonesShare this with a camera nerd on FacebookReport this as elitism on Instagram and Twitter If you like fun and intelligent skateboarding related articles, be sure to visit and bookmark: Jenkem Mag If you are not yet...
“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who prefer to shop online. Since customers are now more inclined to shop at online retailers than offline brick-and-mortar ones, a digital presence is a must. A solid digital presence will help you get discovered. There’s no point in having an amazing product when people don’t even know about it. To make your product more visible to the audience, you need a good online presence. There are many channels through which your audience can find your company – an online ad, search results, social media posts, cold emails, etc. No matter how they find you, their first tendency is often to visit your website. According to a consumer survey, 56% of respondents said they don’t trust a company if they don’t have a website. This speaks volumes about the importance of having a digital presence. A digital presence is much more than a website that functions as an online brochure. Today’s businesses use a robust set of tools and technologies to maintain a digital presence that attracts their ideal audience, facilitate seamless transactions, and provide post-purchase support to boost customer loyalty. Companies like Argano can help you identify the right technologies and create a fully integrated digital foundation to support your e-commerce business. Investing in the right technologies is key, but there are other steps you can take to improve your digital presence as well. Let’s take a look at a few...
“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and brands, including Lowe’s, Walmart and General Mills, that are doubling down on rewards to encourage customer loyalty in the face of rising prices. Is it a sustainable route to routine spending? Navigate to bathandbodyworks.com and a splash screen incentivizes downloading the app to access the rewards program. “PERK ALERT: ALL NEW REWARDS MEMBERS GET $10 OFF A $30 PURCHASE! (Offer and details will be in your Wallet within 72 hours of joining),” it reads. App downloads jumped 147 percent in the first two days of launch, according to our findings, but it will take a couple of months before engagement can be observed. On its face, Bath & Body Works rewards look similar to Sephora Beauty Insider rewards: both programs enable customers to earn points with every dollar spent. Sephora notably, however, does not focus its program on “transactional loyalty” or “doing whatever it takes to make the next sale, which usually hinges on a discount,” as the retailer’s VP of loyalty, Allegra Stanley told Forbes in 2020. Sephora did not join the bandwagon of rewards program updates this year; instead, it launched another digital experience to encourage loyalty, “auto-replenish,” or subscription refills of products. In July, it went further, partnering with Klarna to offer buy now, pay later for auto-replenish subscriptions. Arguably both subscriptions and rewards programs are oversaturated and require delicate design to drive value for both the consumer and the business itself....