“Boost Sales With Gifts & Impulse Buys” by Krystina Morgan via Independent Retailer

“Boost Sales With Gifts & Impulse Buys” by Krystina Morgan via Independent Retailer

With the prime tourist season upon us, this is the perfect opportunity for indie retailers nationwide to capitalize on gifts and impulse buys. Whether shoppers are looking for something to bring home to their family and friends, or you need small influential products that can easily be placed next to registers to increase a sale, Independent Retailer has you covered. Global Gift Industry Statistics In the face of ever-changing consumer habits, the gift industry is constantly evolving. The global gift market’s worth is currently estimated at $62 billion, according to SaveMyCent, and 38 percent of consumers look at physical store displays for gift inspiration. Jewelry is a popular gift option, seeing as 58 percent of women prefer to receive jewelry as a present. This presents a huge opportunity for retailers to take advantage of and ensure sales in a difficult economy. Impulse Buys Are Changing Smaller gifts that can be placed by the register make for perfect impulse purchases. After taking a hit early in the pandemic, sales of impulse buys are beginning to rebound, but they are looking a little different now than before the outbreak. Elizabeth Crawford details in an article some different impulse products that consumers are on the lookout for, such as multi- and variety packs of snacks. Physical storefronts are not the only places that shoppers are making influential purchases. With the pandemic-driven rise in online sales, making impulse buys has also seen an increase. According to Statista, almost six-in-ten women surveyed in select countries worldwide said they mainly bought clothes or shoes online by impulse. Less than 40 percent of male respondents reported impulse online shopping in this category....