“8 ARTISTS RE-IMAGINE THE INDEPENDENT LOGO” by Christian Kerr via Jenkem Mag

“8 ARTISTS RE-IMAGINE THE INDEPENDENT LOGO” by Christian Kerr via Jenkem Mag

Have you ever heard the debate about the Indy logo? It’s been a conversation inside the skate community for years, if not decades. Some say it looks strikingly similar to something the Nazis used to rock, while others argue the symbol has a significance that predates and supersedes its use in WWII. This has been an especially sharp topic as of late, as questions of racism, bigotry, and antisemitism have forced their way to the forefront of our lives. With all the controversy surrounding the icon, we can’t help but wonder: What would an Independent rebrand even look like? A quick primer on the Indy logo’s origins: According to the logo’s designer, Jim Phillips, the concept came from “toying with the iron, or Maltese cross,” rounding its corners before taking it to his bosses. They initially thought it was “too Nazi,” so Jim, determined to use that design, scoured his sources until he found a photo of the Pope wearing a similar-looking cross. The higher-ups were satisfied. If it was good enough for the Pope it was good enough for them, and the rest is recent history. They turned the design into the iconic image seen on baseplates, shirt backs, and tattoos all over the world today. Whatever you might personally think about the logo, there’s no question that the sight can strike a sinister chord with some. We’re not privy to the inner workings of the NHS marketing department, but figured it’d be interesting to hit up a handful of designers to reimagine Indy’s image as an exercise in what is possible for them in the future if they were...
“WHAT YOUR GRIPTAPE STYLE SAYS ABOUT YOU” by MAX OLIJNYK via Jenkem Mag

“WHAT YOUR GRIPTAPE STYLE SAYS ABOUT YOU” by MAX OLIJNYK via Jenkem Mag

If you’re anything like me, you’re itching to skate that shiny new board you impulse-bought online. And with every new board comes the question: how should I grip it? With all this spare time on your hands, you should set aside an hour or so to do something special, right? Personally, I’ve been considering subscribing to the Dan Drehobl method. My reasoning? Firstly, he’s arguably the most enjoyable skateboarder on earth to watch. It varies from board to board, but Dan’s grip seems to follow a common ratio or coded pattern. It’s unclear whether it serves a practical purpose (foot placement guidance, perhaps?); perhaps it began as a way to ration out a sheet of grip on wider boards, or maybe it goes much deeper than that. Knowing Dan Drehobl (I don’t know him), it probably doesn’t mean shit. The whole thing got me thinking about grip jobs, and how all of that stuff matters, even if we pretend it doesn’t. Here’s my analysis of a few key approaches. PS. I realize I’m going crazy. THE SPEED STRIPE A cult favorite amongst the progressive crowd, the speed stripe (a vertical stripe running down the center of the board) tips its hat to skateboarding’s surfing lineage while thumbing its nose to the normies. “Stripers” can do every trick, but prefer to try weird combinations of things that look easy but actually aren’t – or are they? It’s all a big joke, anyway. And if you think it looks wack, the joke’s on you. Home turf: A spot that isn’t really a spotSoundtrack: Pop punk party hits of the ’90sBoard brands: Frog, WKNDKey offenders: Jesse Alba, Austyn Gillette THE ENDORSEE There’s...
“Brain Floss: Paul Kobriger” via Transworld Skateboarding

“Brain Floss: Paul Kobriger” via Transworld Skateboarding

April 10, 2020 This one’s amazing and special to us. Paul worked as our Marketing Director for several years and rediscovered his love and talent for illustration while at Transworld. We saw his hobby turn into a full blown artist’s awakening, and he even penned our Dylan Rieder tribute cover. His pro skater and musician portraits are displayed across the country in the traveling Punk Rock and Paintbrushes shows, and are favorite pieces of the skaters themselves. For more outstanding skateboarding related features and videos via the following link: https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...