How Retailers Can Get Ready for Small Business Saturday

How Retailers Can Get Ready for Small Business Saturday

November is finally here, and you know what that means? It’s holiday shopping seasons! Retailers everywhere are plotting the most strategic methods for successfully making it through the frantic November and December months of shopping. With Black Friday and Cyber Monday Sales, their plates are guaranteed to be full. However, some must all prepare for Small Business Saturday, which lands right in between the two. Small Business Saturday began as an initiative to encourage buyers to shop at their local small business during the busy holiday season. What started as a small initiative eventually grew into a prime shopping holiday, with millions and millions of consumers choosing the “shop small” for their gifts. That being said, there is a lot of preparation and planning that goes into making Small Business Saturday a success story, and we are here to help you get ready! Don’t Wait! The future success of your Small Business Saturday sales is determined right now. Start your preparation now (or yesterday) and don’t waste any time promoting holiday shopping to your consumers. Begin alerting your followers on social media about upcoming sales, offering contest and incentive opportunities to engage interest. Put together a creative email campaign to send off to your current shoppers featuring products and sales. Begin organizing your storefront to best appeal to your brick and mortar customers. Preparation begins now, so get to it! Fine Tune Your Website. Your online presence is often times your first impression for your brand. That being said, you want to ensure that your website is optimized to best serve its viewers. Update your current inventory, highlighting your...
How Retailers Can Prepare for the Holidays

How Retailers Can Prepare for the Holidays

I know what you’re thinking. It’s not even Halloween yet, so why are we already talking about the holidays?! We know that some of you save your holiday shopping for the last minute, but retailers spend months preparing for Santa to load his sleigh. When planning for the holiday season, retailers know that they need to be ready to take on their busiest time of the year! Here are a few tips for helping your business stay ahead of the game during the hustle and bustle of the holidays. Perfect Your Website Customers tend to be drawn to brands that give them the most pleasant experience, and customer service is not limited to just the brick and mortar presence. Your customer’s online experience is just as important! Ensure that you have created a website that is easy-to-navigate for your shoppers this holiday season. Remember that one of the biggest reasons that customers gravitate to online shopping is for the convenience factor. Therefore, a quick and smooth process on your website will result in more sales. It is also crucial that your website is mobile-friendly. Smartphones are becoming increasingly more popular than desktops for surfing the web, so make sure to create that level of mobile convenience for your buyers. Prepare Your Products Do you have what your shoppers are shopping for? Before the holidays arrive, it’s a good idea to stock up on your key inventory products. With that, take a look at trending sales over the last year and even the previous holiday season. What products are your customers looking for? By understanding the wants and needs of...
Retailer Spotlight: Ambush Board Company

Retailer Spotlight: Ambush Board Company

Founded in 1997 in Kennesaw, Georgia, Ambush Board Co. is owned and operated by a core group of devoted skaters, wakeboarders, and snowboarders who are deeply invested in the board sports community. Over the years, they’ve grown and evolved while staying true to their essential principles of service, knowledge, integrity, commitment, and passion. We’re proud to count them as part of our community, and were lucky for the chance to chat with Ambush’s general manager, Lee Elliot. Here’s what he had to say about Ambush, board sports, and bringing up the next generation of skaters. What makes your store unique? Our connection to the local community. We pride ourselves on being the shop that puts more focus on the local wake and skate culture than any of our competitors. We run seven weeks of Skate Camp each year that specializes in bringing skateboarding to the youth. We start them off as young as six years old and go up to 16 year olds. We’re committed to keeping skateboarding alive in our area and bringing the new generation up on skateboarding rather than in front of their electronic devices. In addition to Skate Camp, we played a major role in bringing the Pro Wakeboard Tour to our town every year. Ambush worked hand-in-hand with the city of Kennesaw to build the Kennesaw Skatepark (a killer, all-concrete park with street plaza and bowl sections). Aside from that, we host two major skateboard contests each year (March Radness and Game of Skate), a major wake event to open each wakeboard season, and several on-water days where we treat our wakeboard customers with...
State of Skate (and Surf!) 2015 Survey

State of Skate (and Surf!) 2015 Survey

Transworld Business and IASC have teamed up again to take a comprehensive look at the state of the skate industry. They are looking to brands and retailers to get a sense of how healthy the skate industry is and where it’s heading. This year, they’re putting the call out publicly to make sure every relevant brand and retailer has a chance to participate. The survey only takes a few minutes of your time, but will provide a ton of great, useful information to better manage our collective businesses. They will keep the specific information you provide CONFIDENTIAL. The study’s aggregated results will be presented at the upcoming IASC Skateboarding Summit May 13-15, 2015, at the Westin Hotel in Costa Mesa, California. One lucky respondent will win a VIP package to the Summit that includes admission to the IASC Skateboarding Summit, 4 days / 3 nights at the Westin South Coast Plaza Hotel, 2 VIP tickets to the Skateboarding Hall of Fame and Icon Awards Ceremony, VIP access to the Vans Pool Party and more (a $1630 value)! Skate Brand or Manufacturer Survey Skate Retailer Survey This year, the Surf Industry has a chance to get involved with the STATE OF SURF! Remember that individual responses are kept CONFIDENTIAL, and all participants will  receive a copy of the results. Thanks in advance for your participation and support with this research project. It’s Transworld’s mission to provide the industry with the best and most up-to-date information on the state of skateboarding...
TransWorld Business Spotlights 30 Shops in 30 Days

TransWorld Business Spotlights 30 Shops in 30 Days

In the midst of an era dominated by ecommerce, there is still an undeniable need for family-run, brick and mortar board shops. Nothing can replace the nostalgic feeling you get when you walk into a local surf shop, and are warmly greeted by their friendly staff, excited to chat about the recent swell while you’re purchasing a bar of wax. That moment defines this unique culture and drives the action sports industry. It’s what keeps us paddling out, even on flat days, just to get our feet wet. In honor of these specialty retailers, TransWorld Business, a leader in boardsports news, has launched a new feature entitled 30 Shops in 30 Days. Throughout this month-long series, TransWorld Business will highlight a new shop every day. Each spotlight will feature the shop’s unique story through an exclusive interview and a behind-the-scenes tour. To kick off their 30 Shops in 30 Days series, TransWorld Business chatted with the crew from Sawyer Land and Sea Supply in Santa Cruz, California. Since then, they’ve featured shops around the nation, including Cleanline Surf Shop in Oregon, Bikle’s Snow, Surf & Skate in Maryland, Wetsand Surf Shop in California and many more! For 30 days, TransWorld Surf is giving shops across the country a loud voice in this noisy, online world. Support your local shop and checkout the TransWorld Business #30Shopsin30Days featured series. Own a board shop? Join the Board Retailers Association and find out how we help protect specialty retailers and the board sports...

An Instagram Picture Is Worth A Thousand Words

Digitally savvy consumers are entering stores already well informed about a product’s features and prices. They are building communities and relationships online, which has retailers focusing more in the e-commerce and social media realm. It’s more important than ever to ensure that initiatives and efforts across all platforms of the customer experience work together: customer service, brand/marketing communications, brick-and-mortar stores, social, and e-commerce platforms. In terms of marketing communications, storytelling has been one of the most effective strategies to date. People love stories, and love the stories they can relate to even more. Short- and long-form blogging works wonders, and with the onset of new social trends and development of new mobile and social apps, visual storytelling has moved its way up to the front of the fold. We’ve witnessed the exponential growth of Instagram: 1 million accounts in just two months after its launch in 2010, and now the visual platform boasts over 150 million monthly active users. People and personalities are finding clever ways to express themselves, and brands are incorporating the platform into their outreach strategies. Retailers should take the time to make the right decisions about where to invest change, but we’re loving the images that are coming from Sweetwater Surf Shop in Wrightsville Beach, North Carolina. They’re doing an awesome job on Instagram and have cultivated a following through engagement, and have the rhythm, content, and variation that converts into sales. They’ve got this down pat. Retailers are building brand value through tangible, person-to-person relationships that begin and grow well before customers walk through the door. Creating a social presence for your business enhances...