“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By the time we received all the data, the store sales for all categories increased by +15% when compared to last June. This resulted in an almost perfect V-shaped recovery after a disastrous March, an even worse April, and a promising May. Source:  Same-Store ActionWatch Panel 2019 to YTD June 2020 On the surface, this V-shaped recovery is encouraging, not just for the short-term recovery of the core surf and skate channel, but for the long-term health of the industry. While the Covid-19 pandemic forced store closures in March, April, and May, it also had a positive impact. As schools and team sports activities were shut down, kids and adults were looking for alternative ways to engage in sports while adhering to social distancing guidelines. Skateboarding not only fits this description, but is inexpensive and can be done just about anywhere. While water sports tend to require a larger investment in equipment and access to beaches, lakes, rivers, and boats, they are easy to participate in while practicing social distancing. Source: (C) 2020 Physical Activity Council (PAC Study). The PAC study is the most comprehensive study of sports participation in the USA, conducted by Sports Marketing Surveys USA – contact info@sportsmarketingsurveysusa.com. Once core stores were able to reopen, malls were still closed, and consumers received stimulus checks it represented a perfect...
“BLACK SKATERS SHARE THEIR EXPERIENCES IN SKATEBOARDING” by Larry Lanza via Jenkem Mag

“BLACK SKATERS SHARE THEIR EXPERIENCES IN SKATEBOARDING” by Larry Lanza via Jenkem Mag

As skateboarders we all know there’s nothing in the world that is more freeing than the going out and skating with your friends. All of the issues of the world seem to fall to the wayside when we’re skating. Unfortunately as our friend Neftalie Williams says, “Skateboarding is of the world.” Meaning that all the good and bad issues and problems that affect the world, affect the skateboard community and industry too. Racism is one of those issues, and we’ve seen skaters across the world band together and take a stand during the Black Lives Matter protests. To continue learning how to be better allies and friends to our black brothers and sisters, a few skaters were kind enough to share their experiences with race and if being black has had an effect on their place in skateboarding. The first step to long-lasting change starts with listening which will hopefully lead to empathy, understanding, and an urgency to see equality of treatment for all. RASHAD MURRAY As skaters, we deal with police and security guards quite a bit, what have your interactions with police been like while skating?Usually, not good. Security guards can be extremely hostile and the police are quick to step out and ruin your day. I’ve noticed that the cops are way more respectful and polite to the white skaters I was with. I think when the cops see a white face it makes them feel more comfortable. But when they see me, they feel the need to ask questions and antagonize me. If a white skater and friend see that happening, what should they do?Stand...
“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf The following appears on https://www.surfexpo.com/ Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve. Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled to take place September 10-12, 2020, at the Orange County Convention Center in Orlando, Florida. Recent developments have made it impossible to bring our community together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic, including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; current restrictions on congregating and large gatherings imposed by states and other government and public health authorities; the inability of Surf Expo’s international community to travel to the show due to travel restrictions and bans; and the various company-imposed travel restrictions on employees affecting attendees and participating companies. The health and safety of our customers, partners, and employees remains of paramount concern to us. Though we are so disappointed we won’t see you all in person this summer, our team remains committed to offering new ways to keep the industry connected. We...
“WHAT’S FUELING SKATEBOARDING’S CURRENT BOOM?” by Ian Browning via Jenkem Mag

“WHAT’S FUELING SKATEBOARDING’S CURRENT BOOM?” by Ian Browning via Jenkem Mag

Do you get the feeling that there are a lot more people skating lately than ever before? And I’m not just talking little kids, it seems like all sorts of folks are suddenly rolling around. At my local, Brower Park, where the basketball courts were stripped of hoops, skaters filled the absence. The usual locals were there, but there were also new faces: middle schoolers on brand new completes, dads mongo pushing back to the glory of their youth, and college girls learning how to tic-tac together. The pandemic was quick to silence cities, but the snaps and screeches of skateboarding seemingly got louder. A few friends who own or work at skateshops confirmed my suspicion that hardgoods sales are up higher than they’ve ever been, with people buying boards who haven’t set foot in a shop in years, if ever. That got me wondering: Why the sudden boom, and how did it come to be so diverse? Of course, this rise isn’t a product of one specific influence, like when Tony Hawk’s Pro Skater or Rob and Big came out. There isn’t a singular marketing campaign or industry initiative reminding people who used to skate or who never started that it’s fun and they should do it. But there was a powder keg slowly filling across the country, all it needed was something to set it off. For many, the $1200 stimulus checks, extended unemployment benefits, and sudden change in routine due to COVID shutdowns were the spark. “With the stimulus checks and the unemployment money, people are spending,” said Gary Smith, who owns Vù skateshop in Baltimore. “Skateboarding is...
“8 ARTISTS RE-IMAGINE THE INDEPENDENT LOGO” by Christian Kerr via Jenkem Mag

“8 ARTISTS RE-IMAGINE THE INDEPENDENT LOGO” by Christian Kerr via Jenkem Mag

Have you ever heard the debate about the Indy logo? It’s been a conversation inside the skate community for years, if not decades. Some say it looks strikingly similar to something the Nazis used to rock, while others argue the symbol has a significance that predates and supersedes its use in WWII. This has been an especially sharp topic as of late, as questions of racism, bigotry, and antisemitism have forced their way to the forefront of our lives. With all the controversy surrounding the icon, we can’t help but wonder: What would an Independent rebrand even look like? A quick primer on the Indy logo’s origins: According to the logo’s designer, Jim Phillips, the concept came from “toying with the iron, or Maltese cross,” rounding its corners before taking it to his bosses. They initially thought it was “too Nazi,” so Jim, determined to use that design, scoured his sources until he found a photo of the Pope wearing a similar-looking cross. The higher-ups were satisfied. If it was good enough for the Pope it was good enough for them, and the rest is recent history. They turned the design into the iconic image seen on baseplates, shirt backs, and tattoos all over the world today. Whatever you might personally think about the logo, there’s no question that the sight can strike a sinister chord with some. We’re not privy to the inner workings of the NHS marketing department, but figured it’d be interesting to hit up a handful of designers to reimagine Indy’s image as an exercise in what is possible for them in the future if they were...
“The Tony Hawk Foundation Is Now THE SKATEPARK PROJECT” by TWS

“The Tony Hawk Foundation Is Now THE SKATEPARK PROJECT” by TWS

The Tony Hawk Foundation has announced a change in name, but not in focus. Now known as The Skatepark Project, the organization continues its award-winning work to support community skatepark projects across the U.S., and skatepark-based programming internationally. Its mission is to help under served communities create safe and inclusive public skateparks for youth. The Skatepark Project envisions thriving, healthy and sustainable communities throughout the United States in which young people have equitable access to safe outdoor spaces for creative expression, physical activity and a sense of belonging. Head to skatepark.org to learn more about how to support public skateparks through The Skatepark Project or get help with your local public skatepark advocacy project. L to R: Leticia Bufoni, Tony Hawk, Thalente Biyela, Jack Black, Sky Brown, Eric Koston, Samarria Brevard, Cher Strauberry, Killer Mike, Lizzie Armanto Transworld Skateboarding is an excellent source of skateboarding news and related content. Be sure to bookmark: https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...